The E-commerce Content Creation Podcast

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Caitlin Andrews

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Caitlin Andrews

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Caitlin Andrews

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Caitlin Andrews

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Caitlin Andrews

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Caitlin Andrews

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - danieltjester.com

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - danieltjester.com

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - danieltjester.com

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - danieltjester.com

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - danieltjester.com

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - danieltjester.com

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - danieltjester.com

Summary About a month ago in the middle of May, Creative Force CTO Tejs Rasmussen and Daniel recorded a webinar discussing what they see as 5 potential and practical applications of AI tools and technology in the Ecomm Creative Production process. This episode is an edited down version of that webinar where the pair discuss 3 areas, Data Automation, AI Assistant or CO-pilot tools, and AI Image Gen...

Summary In this episode we’re throwing it back to 3 past episodes, each of the guests and clips featured were recently nominated as top e-comm studio professionals in 2023 . We’re going to hear from Clair Carter-Ginn from episode 25 when we chatted about the future of the content studio as we started seeing studios re-open after COVID. We’ll hear from  Curren Calhoun in episode 15 discuss his idea...

Summary The guest for this episode is Emily Morris, Photo Studio Manager at Sainsburys and founder of Ecommerce Studio Training Academy, or ESTA. Emily shares a bit of her background in fashion styling before discovering e-commerce photo studios and production, and what inspired her to start ESTA, to help students understand what a career in e-comm content production could look like.  Credits Prod...

Summary Back in episode 77 we talked to Rob Cohen of Vizio imaging about how his company came to be and how they leverage technology and automation to deliver quality product images to their customers. In this episode we catch up with Rob, who recently has moved his company to a completely 3D based workflow. Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clso...

Summary We welcome back yet again Lauren Stefaniak Smith, who recently served as chair of Photo Studio Ops for Henry Stewart’s smash hit New York event, which is crazy to say was even bigger than London back in March, but it was. Lauren and Daniel tackled the subject of onboarding and training for creative team members, which has as many elements to it as there are distinct creative roles, but as...

Summary Matthew Schulert was lead photographer and one of the earliest studio team members at HauteLook, a flash sale site that Nordstrom bought in 2011. Matthew and Daniel talk about the the history of that studio as it grew from just 3 sets, to over 10 times that size across many iterations of studios throughout Southern California. Why is this episode called building the plane in the air? No on...

Summary At that the time this episode releases, Henry Stewarts Photo Studio Operations New York is just over a week away. Joining Daniel for this episode is the chair of the photo studio ops track, and old friend of the podcast Lauren Stefaniak Smith, creative operations director at Cricut. For anyone keeping score at home, Lauren was with Victoria’s Secret the last time she was on this podcast, s...

Summary For two years friend and guest for this episode Terrence Haynes Jr. and Daniel worked in Amazon’s ONT8 Photo Studio, until Daniel left Amazon for Farfetch and T stayed with Amazon as their studio was folded into a new flagship studio just south of downtown Los Angeles. ONT8 was a pretty scrappy studio, mostly being made up of any equipment we could scavenge from other studios storage areas...

Summary Joining Daniel on the podcast is Karen Williams of Black Visual Queen, which is both her brand and a title given her 10 years of experience as art director, producer, editor, and curator at companies like Masterclass, Barron’s and Netflix. Recently Karen posted some advice on LinkedIn to help photographers more effectively showcase themselves to creative directors and producers seeking out...

Summary Our guest for this episode is Caitlin Andrews. Caitlin and Daniel are colleagues at Creative Force and they realized recently that we both come from similar backgrounds in the e-commerce creative production space. Caitlin spent close to 10 years prior to joining Creative Force working for Snap36, working with robotic photography systems to capture 360 spin assets for a variety of brand cli...

Summary We’ve been thinking a lot about planning ever since the recent Creative Force webinar on editorial production. Specifically how planning differs from editorial to product photography. On the editorial side, you know when you start a project you’ll need photo, video, h/mu, styling etc. for a set number of days. Running an ecomm studio adds an element to that, the idea of carryover. How much...

Summary Joining Daniel for this episode of the podcast is talented photographer and studio operations leader Joe Polifrone. In this episode the pair reminisce about working for Amazon circa 2016 at what was likely the peak of the Product Imaging organization. They worked in a studio of over 20,000sf (over 1800sm for our European listeners) that employed hundreds of people during peak seasons. They...