Philip McKenzie
The Deep Dive
The Deep Dive is a culture and insights podcast with Philip McKenzie, an anthropologist who uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Every week, Philip goes below the surface with the people who matter the most.
No dejes de visitar la web del podcast y apoyar a su creador: www.thedeepdivepod.com
Autor
Philip McKenzie
Categoría
Web del podcast
Último episodio
5 de nov. de 2026
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Episodios
Episode 26: A Journey in Storytelling + Culture – A Conversation with Sharese Bullock-Bailey 14.05.2020 54:11
In this conversation, Philip spends time with Sharese Bullock-Bailey, Chief Strategy & Partnership Officer at Ghetto Film School. Our conversation spans our shared time working at Goldman Sachs and Sharese’s career as a storyteller in film and culture. The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings. Philip’s Drop:...
Episode 25: Unlocking Your Inner Primitive – A Conversation with Marco Greenberg 07.05.2020 50:57
In this conversation, Philip spends time with Marco Greenberg, cofounder and president of Thunder11, NYC based strategic communications firm and the author of Primitive. In their conversation they discuss Marco’s new book Primitive and walk through the various archetypes that make up the “primitive” nature of some of the successful people encountered in the book. The Drop – The segment of the show...
Episode 24: Values and Meaning in a Post-Demographic World – A Conversation with David Allison 24.04.2020 56:45
In this conversation, Philip spends time with David Allison, Founder of Valuegraphics. They discuss the work of Valuegraphics, which has created the first database of what everyone in the world cares about and how to leverage research and data that uses shared human values to understand each other and why target audiences behave the way they do. The Drop – The segment of the show where Philip and...
Episode 23: The World We Create– A Conversation with Tomas Bjorkman 09.04.2020 52:01
<p>In this conversation, Philip spends time with Tomas Bjorkman, an entrepreneur in financial services, media, property and banking. Tomas is also the co-founder of the research institute Perspectiva in London, of the Co-creation Foundation and the media platform Emerge in Berlin and 29k.com personal development platform. Philip and Tomas discuss the perspective in his recent book The World...
Episode 22: Being an “Outsider” is a Superpower – A Conversation with June Sarpong OBE 02.04.2020 57:12
<p>In this conversation, Philip spends time with June Sarpong OBE; Director of Creative Diversity, BBC. We discuss June’s career as a Presenter on MTV UK, the lessons she learned growing up in London to Ghanian parents and how that informed her ideas toward diversity leading to her authoring the best selling and award winning book Diversify: Six Degrees of Integration.&nbsp;</p><...
Episode 21: The Power of Inclusion in Marketing– A Conversation with Martyn Sibley 26.03.2020 44:50
<p>In this conversation, Philip spends time with Martyn Sibley, Founder of Disability Horizons and author of <em>Everything is Possible</em>. We discuss how we met and shared our origin story, and also traced the evolution of Martyn’s lifestory and work and how it has impacted issues of inclusion for those with disabilities.&nbsp;</p><p><strong>The Drop</...
Episode 20: Building Tools That Deliver Insights– A Conversation with Elizabeth Talerman 19.03.2020 49:32
<p>In this conversation, Philip spends time with Elizabeth Talerman: Founder and Strategy Director, The Nucleus Group&nbsp;</p><p>We discuss how being a self described tool builder and teacher impacts her work. We go through her storied career as a strategist and what she has learned in the quest to uncover insights and deliver value to clients.&nbsp;</p><p>&l...
Episode 19: Futurism and the Power of Being On Trend – A Conversation with Dr. Devon Powers 12.03.2020 55:28
<p>In this conversation, Philip spends time with Prof. Devon Powers, Associate Professor of Advertising at Temple University and the author of <em>On Trend: The Business of Forecasting the Future</em>. We discuss the trendy nature of predicting the future and what are the implications for business specifically and society more generally. Issues of diversity, rigor and time are al...
Episode 18: Restoring the Soul of Business– A Conversation with Rishad Tobaccowala 05.03.2020 47:46
<p>In this conversation, Philip interviews Rishad Tobaccowala, author of the bestselling book <em>Restoring the Soul of Business: Staying Human in the Age of Data</em>. Philip and Rishad discuss how business has become so data centric at the expense of the human condition and what can be done about it.&nbsp;</p><p><strong>The Drop</strong> – The segmen...
Episode 17: Climate Crisis and Brand Story – A Conversation with Prof. Raz Godelnik 27.02.2020 46:34
<p>In this conversation, Philip spends time with Prof. Raz Godelnik, Assistant Professor of Strategic Design &amp; Management. We discuss the future of climate crisis and what are the roles of design, brand story and activism in creating a better connection between individual and collective action.&nbsp;</p><p><strong>The Drop</strong> – The segment of the sho...
Episode 16: A Music Journey from Clubs to Brands: A Conversation with Adam Merced aka DJ Mode 20.02.2020 47:22
<p>In this conversation, Philip spends time with Adam Merced aka DJ Mode, Music Supervisor/DJ New York City Football Club. We discuss Dj Mode’s journey as a DJ and artist, the shifts in NYC nightlife, how music is an essential source of cultural resonance and the ups/downs and challenges of pushing boundaries when working with brands in culture spaces.&nbsp;</p><p><strong&...
Episode 15: The Art of the Scratch– A Conversation with Rob Principe 13.02.2020 52:30
<p>In this conversation, Philip spends time with Ron Principe, co-creator of the Scratch DJ Academy discussing the origin of the Academy the first of its kind school for the art form of DJing. They cover the impact of technology on music, the power of music in branding, and the inherent futurism of DJs.&nbsp;</p><p><strong>The Drop</strong> – The segment of the sh...
Episode 14: The Meaning and Message of Influencer Marketing– A Conversation with Adam Williams 06.02.2020 42:11
<p>In this conversation, Philip spends time with Adam Williams, CEO of Takumi a London/NYC based influencer marketing firm. In their conversation they discuss the evolution of influencer marketing and what is on the horizon for the fast growing but controversial marketing category.&nbsp;</p><p><strong>The Drop</strong> – The segment of the show where both Philip a...
Episode 13: Fighting Against the Binary – A Conversation with Faris Yakob 30.01.2020 1:00:53
<p>In this conversation, Philip and Faris discuss how the world of advertising has evolved and what that has meant for creative’s. Advertising has become a “collection of things” and they breakdown the mythology of binary.&nbsp;</p><p>Rigor vs. Measurement</p><p>Art vs. Science</p><p>Generalist vs. Specialist</p><p><br></p><p...
Episode 12: The Commons, Culture and Designing a Smart Ecosystem– A Conversation with Dr. Tia Kansara 23.01.2020 50:46
<p>In this conversation, Philip takes a journey through space and time with Dr. Tia Kansara, Founder of Replenish Earth. They discuss the importance of the global commons and how Replenish Earth focuses on creating an ecosystem that exist in harmony with nature. Additionally, how do we transform our language, business norms and ensuing strategy to make a better life.</p><p><st...
Episode 11: The Black Wealth Gap and the Case for Reparations – A Conversation with Prof. William A. (Sandy) Darity 16.01.2020 57:44
<p>In this conversation, Philip spends time with&nbsp;Prof. Sandy Darity, the Samuel DuBois Cook Professor of Public Policy, African and African American Studies, and Economics at Duke University. Prof. Darity is one of the foremost experts on the Black wealth gap and reparations and he and Philip discuss the economic and historical case for reparations and its effect on the trajectory o...
Episode 10: AI, Ethics and the Human Future – A Conversation with Prof. Timothy Snyder 09.01.2020 50:25
<p>In this conversation, Philip spends time with Timothy Snyder, Yale Professor of History at Yale University. The basis for their conversation is Prof. Snyder’s article “What Turing Told Us About the Digital Threat to a Human Future”. The rise of AI and its ensuing potential and threat to human future is dissected over the course of the episode. We also find time to tackle some current news...
Episode 9: Lemon: How The Advertising Brain Turned Sour, Part 2 27.12.2019 24:29
<p><strong>Part 2 with Orlando Wood, Chief Innovation Officer, System 1</strong></p><p>In part 2 of the conversation with Orlando Wood, we continue to explore why the advertising brain has turned sour through Orlando’s recently published book Lemon. In this episode, we spend time discussing long term solutions and alternatives to the current advertising environment.&a...
Episode 8: Lemon: How The Advertising Brain Turned Sour, Part 1 23.12.2019 25:51
<p><strong>Part 1 with Orlando Wood, Chief Innovation Officer, System 1</strong></p><p>In this week’s episode Philip talks with Orlando Wood, Chief Innovation Officer, System 1 and author of Lemon: How The Advertising Brain Turned Sour. Philip and Orlando dissect the findings in Lemon discussing advertising effectiveness, the dynamics of left brain/right brain thinkin...
Episode 7: The Power of the Hero’s Journey Part 2 19.12.2019 25:00
<p><strong>Part 2 w/ Joseph Illidge, Editorial Director, A Wave Blue World</strong></p><p>In part 2 of the conversation with Joseph Illidge we continue our exploration of geek culture surpassing the mainstream. Specifically Philip and Joseph use comic book allegories to frame public policy. Additionally, they examine what a movie like Joker and a TV series like Watchm...
Episode 6: The Power of the Hero’s Journey 12.12.2019 34:21
<p><strong>Part 1 with Joseph Illidge, Editorial Director, A Wave Blue World</strong></p><p>In this week’s episode Philip talks with Joseph Illidge, Editorial Director of A Wave Blue World. Philip and Joseph discuss their roots in geek culture and how niche cultures are now mainstream influencers. They continue with the power of the Hero’s Journey” in narrative storyt...
Episode 5: Using Value-Based Language with Clients 05.12.2019 24:18
<p>In this week’s episode Philip continues his conversation with Tim Stock, Co-Founder of ScenarioDNA. Philip and Tim talk about the challenges of using value based language with clients and the power of measurement to support new ideas. The future design of cities, how we measure “liveability”, our multiple online personas and so much more are center stage in their discussion.&nbsp;<...
Episode 4: The Role of Culture in Strategy 27.11.2019 27:51
<p>In this week’s episode, Philip is joined by Tim Stock, Co-Founder of ScenarioDNA. Our conversation focuses on culture and how it plays a role in strategy particularly when it comes to the things that aren’t easily seen by conventional methods. We talk about how culture leads to design and then becomes policy and what are potential limitations to scale.&nbsp;</p>
Episode 3: Data, Diversity, and Digital 21.11.2019 25:27
<p>On this episode, Philip is joined once again by Derek Walker, owner of Brown &amp; Browner, an advertising agency based in South Carolina. The conversation challenges traditional notions of advertising and where they fall short. Sacred cows like data, diversity and digital are all led to the slaughter. Derek doesn’t hold back in his honest critique and the lessons come at a fast clip....
Episode 2: Challenging Traditional Notions of Advertising 14.11.2019 30:47
<p>On Episode 1, Philip is joined by Derek Walker, Owner of Brown &amp; Browner, an advertising agency based in South Carolina. The conversation challenges traditional notions of advertising and where they fall short. Sacred cows like data, diversity and digital are all led to the slaughter. Derek doesn’t hold back in his honest critique and the lessons come at a fast clip.&nbsp;<...
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