The Deconstruction Podcast

This is an emergency broadcast for every contractor, tradesperson, and construction business owner in Canada. A shocking story is spreading across job sites — and it's one you cannot afford to ignore . Contractors are being underbid by 60% or more , and the reason why is raising serious questions about legality, safety, and the future of the trades. In this episode, we break down a rapidly growing...

This week, we sit down with Lincoln Phelps , owner of Exceptional Carpentry in Edmonton, Alberta — a one-man powerhouse pulling in numbers most crews can’t match. Lincoln shares his raw perspective on the trades: why integrity and urgency are everything, how he built a thriving construction business during COVID, and why excuses about “the economy” are just noise. He dives into topics most contrac...

What makes someone walk away from a stable career path to build something real with their hands? In this episode of The Deconstruction Podcast , we sit down with Michael Ariganello , owner of AMJ Custom Renovations , to talk about his journey from teaching to running a fast-growing renovation company in Ontario. Michael shares what it’s like starting out in a competitive market, building a trustwo...

Everyone’s talking about a skilled labor shortage — but what if it’s not real? In this episode of The Deconstruction Podcast , Kosta, Johny, and Charlie sit down with Matteo Nunziata , founder of UBILD , to unpack how AI is transforming hiring in construction and why the real problem isn’t a shortage — it’s a labor utilization crisis . Matteo shares how UBILD's AI interviewer helps contractors vet...

In this episode of The Deconstruction Podcast , we sit down with Ben Bruce , owner of Highland Electric in Winnipeg. Ben shares how he built a lean, efficient electrical business by focusing on systems, contracts, and craftsmanship — not chaos. The Jobtable founders and Ben dive deep into the realities of running a construction business today — from learning to think like a business owner, to prot...

In this episode of The Deconstruction Podcast , we sit down with Alessandro Cernuto , founder of Sorso Wellness Water — a fast-growing company that scaled from an idea to 30+ technicians in just five years. We dive into how he built his operation, systemized every part of his business, and tapped into the booming health and wellness market with a truly premium water product. Alessandro shares his...

In this episode of The Deconstruction Podcast , the boys sit down with Antonio from AquaSTOP Waterproofing & Construction — a powerhouse contractor from the GTA who’s built a loyal following (18K+ on Instagram) by keeping it real . Antonio shares how he started in the trenches straight out of high school, turned risk into reward, and built one of Ontario’s most respected waterproofing companie...

If you run a trades business and feel “busy” but not truly profitable, this episode is your playbook. Contractor coach John MacDonald (Integrity Corporate Solutions) joins us to unpack the systems elite contractors use to scale: burn-rate math in 15-minute blocks, objection-crushing sales language (“Other than price…”), delegating with real authority (and a budget), and why ADHD can be a strategic...

In Episode 40 of The Deconstruction Podcast , the guys sit down with Andrew Killian, founder of Homestead Hot Leads . Andrew shares how his pay-for-performance model is helping contractors win more high-ticket jobs by re-engaging with the leads already sitting in their CRM. Instead of burning money on upfront ad spend, Andrew shows why the goldmine is often in your unclosed quotes —homeowners who...

In this episode of The Deconstruction Podcast (Ep. 39), the guys dig into two major topics shaping construction today. First, we break down Jobtable’s latest features—optional line items for upselling and a brand-new “Buy Now, Pay Later” payment option powered by Stripe that helps contractors get paid instantly while giving clients flexible financing. From there, we tackle the bigger picture: the...

In this episode of the Deconstruction Podcast, Kosta, Johny, and Charlie sit down with Manny Neves—host of The Construction Life Podcast and one of the most outspoken voices in the trades. Manny doesn’t sugarcoat it:  👉 Canada doesn’t have a labor shortage—it has a utilization problem . 👉 Development charges and taxes are crippling the housing market. 👉 Politicians and bureaucrats don’t know sh...

Cash flow is one of the biggest challenges in construction—but it doesn’t have to be. This episode dives into 7 proven strategies that help contractors get paid faster, avoid disputes, and build stronger client relationships. Learn how digital invoicing, progress billing, multiple payment options, and more can transform the way you manage your money. What you’ll learn in this episode: Why contract...

In this episode of the Deconstruction Podcast, Kosta and Johny reveal 10 insanely powerful ways contractors are using ChatGPT to crush the competition. From 3D renderings and blueprint adjustments to automated quotes, contracts, and maintenance guides, they break down how artificial intelligence is transforming the construction industry. Whether you’re a solo tradesperson or running a large contra...

In this episode of the Deconstruction Podcast , we break down what really drives sales success in construction — from the first handshake to the final invoice. Whether you’re running a small contracting business or managing a larger operation, having a streamlined sales process can mean the difference between winning and losing a job. We dig into why simplicity in construction software matters, ho...

Can construction company owners really work remotely? In this episode of the Deconstruction Podcast, the hosts tackle that very question—and the answer might surprise you. They dive into how forward-thinking contractors are using construction software, strong systems, and clear communication to manage their teams from anywhere. From quoting and scheduling jobs to client communication and invoicing...

In this episode, the hosts dive into how the construction industry is evolving and why picking the right construction software can make or break your business. They highlight that simple, user-friendly project management tools, paired with top-notch customer support, are far more valuable than fancy, bloated features. Shifting gears, the conversation explores the booming respect and earning potent...

In this eye-opening episode, the hosts dive into the everyday inefficiencies slowing down contractors—outdated workflows, clunky manual processes, and the fear of switching to better tools. They share hard-earned lessons from the trenches and highlight how simple construction software can save time, money, and headaches. The conversation then takes a sharp turn into the education system, challengi...

In this episode, we dig into the rise of modular homes and how they're disrupting traditional construction—faster builds, better quality, and a real solution to the housing crunch. But it’s not all rosy: private projects are being scrapped left and right as economic pressures mount, and the looming threat of recession is reshaping how contractors do business. The crew breaks down how technology is...

In this episode, the hosts discuss various aspects of running a successful construction business, including the importance of scheduling, managing workforce skills, navigating economic challenges, and strategies for thriving in tough times. They emphasize the significance of effective communication, understanding market dynamics, and the value of service contracts in maintaining steady income. The...

In this episode of the Deconstruction Podcast, the hosts discuss the challenges faced by contractors in the current economic climate, including rising costs and the importance of pricing strategies. They emphasize the need for contractors to focus on quality over price to maintain their reputation and client trust. The conversation also covers hiring trends, the importance of building trust with n...

In this episode, the hosts discuss the importance of community in the construction industry, reflecting on a recent event celebrating the 750th episode event of The Construction Life Podcast. They explore the evolving dynamics of the workforce, the impact of social media, and the challenges facing the industry, including economic sentiment and hiring trends. The conversation emphasizes the need fo...

In this episode, the hosts discuss the critical role of sales in overcoming business challenges, particularly in the construction industry. They emphasize the importance of managing client expectations and the impact of government involvement in construction. The conversation highlights the need for transparency, accountability, and the significance of maintaining a healthy relationship between su...

In this episode of the Deconstruction Podcast, the hosts discuss the current slowdown in residential construction, the impact on various trades, and the importance of versatility in adapting to market changes. They share insights on the challenges faced by contractors, the necessity of planning for economic downturns, and the potential shifts between residential and commercial construction sectors...

In this episode of the Deconstruction Podcast, the hosts discuss various pressing issues in the construction industry, including the consequences of not getting paid for work, the impact of legislation on retainage, and the challenges posed by economic uncertainty. They also explore the marketing strategy of promoting products as 'Made in Canada' and its implications for businesses operating in a...

In this episode of the Deconstruction Podcast, Kosta and his co-hosts engage with Lior Vaknin, founder of Local Service Mastery, who specializes in helping contractors master lead generation. Lior shares his journey in the marketing space, emphasizing the importance of self-sufficiency in lead generation and the need for contractors to understand marketing fundamentals. The conversation explores t...