The Contractor's Edge

Are your "sales managers" actually coaching? Or just policing KPIs?  In this episode, Mike sits down with long-time friend, and home-service veteran Ed Meyer (Executive Director, NFRA; 25+ yrs leading and coaching sales teams nationwide), to unpack the critical difference between sales managers and coaches , and why most companies burn out reps by forcing one person to do both. You'll hear how to...

In this episode of The Contractors' Edge , hosts Mike Stiers and Anthony Brown take you behind the scenes at the Basement Health Association (BHA) National Conference in Chicago, IL, one of the larger events dedicated to foundation repair, waterproofing, and crawl space contractors. Get real, on-the-ground conversations with industry leaders and vendors shaping the future of the trade, from CRMs t...

In Episode 8 of  The Contractors' Edge , Mike Stiers and Anthony Brown tackle two topics contractors can't afford to ignore... Attribution confusion and thier lead pipeline.  Want to know the real reason leads drop when you "optimize" your ad mix? Most teams are making decisions from last-click reports, customer anecdotes, or edited CRM sources, and end up cutting the channels that actually create...

In Episode 7 of The Contractors' Edge , hosts Mike Stiers and Anthony Brown sit down with  Christian Olson, Director at Footprint Capital , to tackle one of the most critical (and often misunderstood) topics in the home service industry: selling your business. From preparing for private equity to building a leadership team that adds real value, Christian breaks down the exit strategy every contrac...

In Episode 6 of  The Contractors' Edge , hosts Mike Stiers and Anthony Brown sit down with Ron Greenbaum, The Basement Doctor, to unpack his journey from rock band manager to one of the most recognized names in the home service industry. Ron dives deep into the lessons learned from scaling multiple businesses, building a nationally recognized brand, motivating teams with pay-for-performance, prepa...

In Episode 5 of The Contractors' Edge, Mike Stiers and Anthony Brown delve into specific sales KPI's that can make or break your home service business. If you're generating leads but struggling to convert them into consistent, high-ticket sales, this episode gives you the benchmarks, tools, and tactics to level up your entire sales process, from that first touch to final invoice. Learn how to trac...

In Episode 4 of The Contractors' Edge , Mike Stiers and Anthony Brown shift the spotlight to  call center KPIs: an essential part of your marketing machine that too many contractors overlook. If you're running a home service business and rely on leads from your own ecosystem, this episode is a game changer. Learn what call center metrics really matter, where your revenue could be leaking, and how...

In this episode, Mike and Anthony break down the 9 essential KPIs that tell you exactly where your marketing and sales efforts are winning, and where you're losing profit. If you're a home service business owner who wants to invest smarter and stop wasting money, this one's a must-watch. Tune in to learn: How to calculate your cost per lead, appointment, sale,  and other defining KPIs. What a 10%...

AI isn't coming, it's already here. And it's changing the way contractors show up (and convert) online. In this episode, Mike Stiers and Anthony Brown break down the impact of Google's AI Overviews, what it means for paid ads and SEO, and how home service pros can stop wasting budget on traffic that won't convert. Episode Takeaways: Google Ads are now integrated into AI overviews. AI queries prima...

In Episode 1, you'll learn how Mike Stiers and Anthony Brown built a no-fluff, results-first agency for home service pros and why they launched Contractors' Edge  to give business owners the unfair advantage they've been missing. Mike and Anthony come from two completely different paths: one from inside the foundation repair trenches, the other from high-level strategy and operations. Together, th...

The Contractor's Edge is your go-to podcast for scaling your home service business and maximizing your marketing investments. Hosted by lead generation expert Mike Stiers and business strategist Anthony Brown, who bring over a decade of combined experience in the home service industry, this show delivers proven strategies to help contractors dominate their market, generate high-quality leads, and...