The CMO Show

In a world of AI acceleration, content saturation, and risk aversion , how do marketers cut through the noise and build meaningful connections ?   In this episode of The CMO Show , Brendan Wong, News Editor at LinkedIn Australia, joins Mark Jones to explore how trust, authenticity, and peer networks are reshaping the B2B marketing landscape. Drawing on LinkedIn's latest research, Brendan reveals h...

Politics and business are no longer separate worlds. For senior marketing leaders, the challenge is clear: how do you build authentic, trusted brands when disruption is constant and customer expectations are shifting?    In this episode of The CMO Show , Josh Faulks CEO at Australian Association of National Advertisers and Emma Webster, Director at Hawker Britton join host Mark Jones live from sta...

Gen Z is changing how we communicate . But t hey're also redefining how culture is created, shared, and remixed – and brands aren't keeping up.     In this episode of The CMO Show, Ryan Ferguson , Snap Inc. ANZ Managing Director and Eugene Healey, Brand Strategist explore how closed networks, social media, and creator-led storytelling are reshaping the foundations of modern marketing.   For brands...

IBM saved $3.5 billion in just two years by applying its own AI technologies internally. But according to Billy Seabrook, Global Chief Design Officer at IBM Consulting, the real breakthrough wasn't technological, it was philosophical.   In this episode of The CMO Show, Billy shared how IBM became its own "client zero," using AI to reimagine how work gets done from HR chatbots to dynamic content cr...

Years of unchecked content creation have left organisations with bloated, conflicting, and often unreadable digital assets.    In this episode of The CMO Show, Debra Taylor, Partner at Deloitte and former journalist, unpacks the content crisis. In a world where AI agents are becoming the primary interface for customer interaction, bad content isn't just inefficient, it's a strategic risk.   A t th...

What does it take to lead marketing through one of the most turbulent periods higher educ ation has ever faced?   Sofia Lloyd-Jones, Chief Marketing Officer at UNSW Sydney, is leading one of Australia's top universities i n reimagining marketing from the outside in .   Ongoing impacts of the recent pandemic, shifting government polic ies , tight budgets and the rise of AI are ubiquitous challenges...

When you're heading up brand and creative for a global financial services powerhouse, complexity is part of the job. But what happens when you choose to meet that complexity with clarity and a human-first mindset? In this episode of The CMO Show, Bridget Esposito, VP and Head of Creative & Brand at Prudential, shares how she's helping a 150-year-old company stay relevant in a fast-moving, tech-dri...

In a world full of noise, how do you make your message stand out — especially when you're a small team with a big mission? Bronwen Clark, CEO of the National Growth Areas Alliance, joins The CMO Show to share how her organisation achieved national cut-through by reframing the conversation around Australia's fastest-growing — and most overlooked — communities. From strategic messaging to earned med...

What does it take to transform a bank into a benchmark for digital innovation? Ravi Santhanam, CMO and Head of  Direct to Consumer Business at HDFC Bank, shares how India's largest private sector bank is redefining customer experience through technology, data, and bold leadership. I n this episode of The CMO Show, Ravi reveals how HDFC Bank is  leveraging India's unique digital infrastructure to d...

In a region defined by rapid economic growth, accelerating digital innovation, and diverse customer expectations, financial services providers in APAC are navigating one of the most complex and fast-moving landscapes in the world.   In this episode of The CMO Show, host Mark Jones speaks with Chris Young, Senior Director of Global Industry Strategy at Adobe, about how financial institutions across...

What does it take to lead digital transformation at one of the world's biggest PC brands?   Jennifer Downes, Global eCommerce CMO at Lenovo , joins The CMO Show to unpack how she's reshaping the online customer experience using AI, data-driven insights, and a fearless test-and-learn mindset. From scaling personalised content to building a global in-house creative team, Jennifer shares how Lenovo i...

How does an iconic amusement park stay relevant in a fast-changing world? Luna Park Sydney's Head of Sales and Marketing, Michelle Rowling, shares the secrets behind the park's enduring appeal and innovative marketing strategies. From leveraging nostalgia to forging global partnerships, Michelle reveals how Luna Park balances its rich history with modern marketing tactics. Join us for an insightfu...

Personalisation and collaboration are key to creating compelling brand stories. This episode delves into the innovative My G-Shock campaign by Casio. Naruhiko Miura, General Manager at Casio, breaks down the complexities of integrating manufacturing systems and ERP to offer customisable G-Shock watches - opening up new audiences in the process .   Listen in for a short and sweet insight into the i...

W e now expect AI to drive significant growth , according to the 2025 Adobe AI and Digital Trends Report. This episode features insights from Jim Clark, Strategic Insights Director at Econsultancy , on the operationalisation of generative AI and its impact on customer engagement.   We take a look at the challenges and opportunities of AI adoption in APAC , the importance of transparency and clear...

This is the year that has brought AI to the forefront of transformation. In this episode, Duncan Egan, Vice President of Marketing for Adobe's Digital Experience business in APAC, shares his insights on how AI can revolutionise marketing strategies by enhancing data integration and streamlining workflows.   Duncan highlights the potential for greater collaboration within marketing teams and the pa...

The world of HR is being reimagined — and at the heart of it is bold branding, smart tech, and a whole lot of disruption.    In this episode, we're joined by Matthew Poulier , Head of Brand and Content at Employment Hero, to dive into how they're flipping the script on traditional employment management. From launching an in-house agency to unveiling a new brand campaign (mascot included), Matthew...

Where do people place their trust? Why is it declining – and what can CMOs do to reverse the trend ? The 2025 Edelman Trust Barometer presents a nuanced picture of public sentiment, complete with troubling social shifts – and some glimmers of optimism, too. The CMO Show host Mark Jones sat down to unpack it all in data-led detail with Edelman CEO , Tom Robinson.      The CMO Show is produced by Im...

Do you have the courage of your convictions? If you couldn't do what you knew was right for your customers – would you walk?   In this episode of The CMO Show, Karthi Marshan, consultant and former CMO at India's Kotak Mahindra Bank in India, talks about the responsibility of marketers to use their power not just to sell product, but to move society forward.   Tune in for a deep chat covering ethi...

How well is your brand balancing tradition and innovation?  Move too fast and you might leave people behind; move too slow and your brand will fall behind.   Meet Arvind R P, Chief Marketing Officer, McDonald's India (W&S), a marketer with a unique perspective managing global brands in the Indian market. Discover how he's making McDonald's relevant for millions of people across the country.    The...

What does it take to really understand your customer?   On this episode of The CMO Show, we're joined by Tim Snape, Chief Brand Officer at Heaps Normal.   Tim and the team at Heaps Normal are on a mission to revolutionise Australian drinking culture, and they're doing this by really getting to know their customers.   This is an episode you won't want to miss – jump right in to hear firsthand about...

71% of customers are after personalisation, and 79% are frustrated when it's missing. How can we, as marketers, continue to meet these emotive needs yet still welcome digitisation with open arms?  On this episode of The CMO Show, we're joined by Emma Springham, Chief Marketing Officer at TSB Bank. Emma is on a journey to balance the human side of marketing with the evolving and changing nature of...

It's that time of year in marketing where B2C marketers ramp up, B2B marketers ramp down, and for us at The CMO Show, it's our chance to look back. In our final episode for 2024, host Mark Jones sits down to reflect on a year of interviews with some of the nation's best marketing leaders.   You might also like: The future of retail media with Coles360 Adapting to the age of Chief Multipurpose Offi...

You've heard the buzzwords: deepfakes, generative AI, ChatGPT. But how do you make sense of it all while juggling the demands of marketing?   On this episode of The CMO Show , we sit down with Henry Ajder —an expert in generative AI and deepfakes—recorded live at Adobe's Executive Forum in Sydney.   You might also like: The future of retail media with Coles360 Adapting to the age of Chief Multipur...

We've all seen it—the relentless images of "perfect health" that make wellness feel like a distant dream. But what if there was a different way to think about being healthy?   In this episode of The CMO Show , AIA CMO Stuart Spencer invites us to shift our perspective on health. With a career shaped by resilience and a mission to democratise wellness, Stuart shares AIA's vision to transform health...

As marketers, i t's easy to rely on experience and accumulated wisdom as a default decision-making lens, especially when it comes to your bread and butter. But let's shake it up.   When it comes to marketing evidence-based decisions to grow your brand, you might need a little more support.   On this episode of The CMO Show, we chat to Professor Rachel Kennedy, Associate Director, Product Developme...