The Business of Creative

3 Elements to Business Success, According to Kevin 16.01.2023 5:51 ↓

I've done business nearly 25 years. Here's what it really takes.

Sponges and Fountains: How to Be More Productive (I Think) 16.01.2023 4:34 ↓

I've learned to rest and build at the same time.

"Workaholic" is a Crap Term 16.01.2023 2:27 ↓

The word "Workaholic" was created by unhappy people.

Is Your Talent Holding You Back? 06.01.2023 5:38 ↓

Talent can be a trap.

Are You an Order Taker or a Thinking Partner? 04.12.2022 3:31 ↓

Order takers are a dime a dozen. Thinking partners are gold. Here's how to become one.

Convincing vs. Explaining 04.12.2022 5:01 ↓

We've all been there, trying to convince a prospect to buy. Here's why Kevin thinks that's a bad idea.

What About Retainers? 24.11.2022 5:32 ↓

Creative, do you do retainer pricing? Here's why Kevin almost never does.

Kevin's Thoughts on Bundle Pricing 24.11.2022 6:07 ↓

Do you bundle price your projects? Here's Kevin's advice on it.

Do You Have a Mentor? 19.11.2022 5:21 ↓

Not having a mentor cost me decades of business and personal growth. Here's why (and how) you can do better.

3 Main Steps to Get Your LLC 11.11.2022 7:29 ↓

LLCs differ from state to state, but there are three main steps to get started.

Creative, You Should Talk About Yourself More 11.11.2022 5:51 ↓

You're comfortable talking about your artform but not yourself. Here's why you should share your origin story.

Why We're Afraid to Fail and a Lesson From Interviewing 30.10.2022 3:57 ↓

We've been taught there is just one right answer to everything, which is usually false. Here's a better way to look at life ... and business.

Creatives Have a Sales Superpower 29.10.2022 4:05 ↓

Creative, you have a sales superpower and prolly didn't know it.

The Sales Funnel for Creatives 29.10.2022 7:13 ↓

Hey Creative, ever heard of the sales funnel? Here's a breakdown with you in mind.

Sales Doesn't Have to Make You Feel Yucky 29.10.2022 7:56 ↓

Creative, does sales make you feel gross? Doesn't have to. Here's why.

Creative, Answer This Question and Relax 29.10.2022 3:38 ↓

Hey Creative, have you really answered this question for yourself? If you do, you can relax and focus on what will make you happy.

Here's Another Reason You Need an LLC 29.10.2022 5:44 ↓

LLCs are magic, even for freelancers. Here's another reason why.

Creative, You Should Have an LLC 28.10.2022 3:29 ↓

Hey Creative. You should have an LLC. Here's just one reason why.

Price Isn't As Important As You Think 23.10.2022 5:58 ↓

How important is price, really? Here's what matters more.

Why My First Business Failed and How You Can Avoid My Mistake 22.10.2022 7:44 ↓

My first business failed for one simple reason. Here's how you can avoid my mistake.

The Most Important Thing in Sales, According to Kevin 16.10.2022 4:29 ↓

Hey Creative, wanna make more sales? It starts with rapport. Here's how Kevin does it.

Stop Dancing Around Money 16.10.2022 4:38 ↓

Don't you love that little dance we do with prospects when we don't want to tell them our price? In this episode, Kevin explains two concepts from the book "The Win Without Pitching Manifesto" and how you can use them to be more confident about your pricing. 

How Do You Feel About My Shoe? 16.10.2022 4:27 ↓

People buy on feelings. So don't ask what people "think" about your brand. Focus on the feelings. Kevin explains by using ... his shoe.

Do 1 Small Thing Every Day 16.10.2022 0:52 ↓

Business can be overwhelming, especially for Creatives who just want to make their art. But business doesn't have to be done all at once. It's okay to move your business forward one baby step at a time.

Better Client Communication = $$$ 16.10.2022 6:17 ↓

Many Creatives are great at making but not great at communicating with clients. In this episode, Kevin shares some communication tips from the corporate world that will work wonders for your client relationships and make you more money.  Book mentioned:  Good in a Room by Stephanie Palmer