Zach Wilson - CMO at Lokal Digital Marketing

The Boost

Our guests include HVAC contractors, Roofing contractors, Garage Door contractors, Plumbing contractors, any many more...we explore growth, marketing, buying, and selling in home services. Lokal provides digital marketing for home service contractors that won’t leave you lost at sea.

No dejes de visitar la web del podcast y apoyar a su creador: www.homeservicespodcast.com

Autor

Zach Wilson - CMO at Lokal Digital Marketing

Categoría

Business

Web del podcast

www.homeservicespodcast.com

Último episodio

25 de jun. de 2025

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Episodios

Marine turns to M&A Banker Who Dreamt of Life as a HVAC Owner with Nicholas Matos 12.03.2024

Join us this week as we talk to Nicholas Matos, owner of Reliable Heating and Cooling in Indian Trail, NC. Nick's path led him from Miami and the Marines to the world of HVAC business ownership. After learning finance at J.P. Morgan, he used his valuation skills to transform a struggling HVAC shop into a seven-figure success within his first year. Nick closed his first small business deal quickly...

Right-Hand Man, Operational Genius, and HVAC Minority Owner with Mike Mueller. 08.03.2024

Ever wondered how a small HVAC company can scale up for big success? This week's guest, Mike Mueller, Head of Product Development, Integrator, and Coach at RocketX , shares the inside secrets. Mike and Zach discuss lessons learned during COVID, Mike's journey from Absolute Airflow to Delightful Duck, and his comprehensive plan to take the company to the next level. The Delightful Duck team is reva...

Solving Revenue Attribution for Home Service Contractors with Kevin Lesage 28.02.2024

In this episode, Kevin Lesage and Zach explore Channel Attribution and how to solve it in your digital marketing channels for home service contractors. Searchlight Digital connects digital marketing channels to existing customer revenue, allowing easier channel measurement and aiming to improve marketing through successful campaigns. Kevin and Zach go into details about the relationship between Ag...

Exploring Smart Dispatching and Inventory Management with JG Van Graan 21.02.2024

In this episode, JG Van Graan and Zach explore Smart Dispatching, Inventory Management, and marketing for HVAC contractors.  ThermoGrid’s a field management software helps contractors with smart dispatching and inventory management.  We discuss how Smart Dispatching can help contractors by analyzing technician’s schedules, skills, locations, and performance to make the best suggestion and automati...

Details are the difference between wins and loses with Jordan Winar 14.02.2024

In this episode, we talk with Jordan Winar, Owner of Zion Outdoors . Jordan started Zion Outdoors after 10 years as Chief Growth Officer at Allied Outdoor Solutions . Zach and Jordan drift into the days of yore, both former endurance athletes. Jordan was an Xterra guy and Zach an Ironman triathlete, both who ascended to their respective World Championship races and are now business owners. Jordan...

Understanding your ideal customer profile (ICP) with Dan Maldonado 08.02.2024

Dan sits down to discuss Native Tree Care’s ideal customer profile (ICP) and how he and Native Tree Care targets new customers and continues to grow.  In this episode, we kick off our podcast with Dan Maldonado, President and founder of Native Tree Care . Dan tells us it’s important to  think about our customers daily.   Key Takeaways: Navigating your ideal customer profile (ICP) Getting the phone...

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