The Authentic Marketing Podcast

So, picture this – you've got this awesome website you've poured your heart and soul into, but there's just one little problem: no one's showing up to the party! I mean, what gives, right? You're not exactly the star of Google's search results either. It's like your website is throwing a party, but it's happening in the middle of the desert, and no one'...

When you’ve created a great landing page, you expect it to generate leads, but so often, that’s not the case. Good-looking landing pages are like good-looking people; they attract visitors and create conversation, but the problem is that if there’s no value or depth to that conversation interest quickly dries up, and everyone goes their own way. In this episode, Simon continues his interview with...

Ever wondered how to get folks flocking to your site? You know, when it seems like tumbleweeds are blowing across your web page? Well, get ready for a game-changer – your site’s about to become a lead-generating machine with killer landing pages and irresistible offers. You see, it's all about dishing out the good stuff. No more crickets on your site. We're talking juicy, can't-resi...

You know, when it comes to your website, multimedia is like the secret sauce that adds that extra punch to your storytelling game and boosts your SEO impact. It's all about finding the perfect multimedia type and giving it the right optimisation to create an amazing website experience that'll stick with your audience long after they've left. So, what's the deal with multimedia,...

Ever wondered how to hook your audience and keep them engaged? Well, the secret lies in storytelling. Yep, you heard it right! By weaving a compelling story, you can create content that works wonders at every stage of your buyers' journey. When you use the power of storytelling, you can create different types of content that work like a charm at various stages of the buyers' journey. Whe...

Alright, let's dive into the exciting world of building a business website! Today, we're going to talk about a crucial aspect: choosing the right Content Management System (CMS). Trust me, this decision can make all the difference. You don't just want a website that looks good, but one that performs like a rock star while giving you the reins to control it. Think of it this way: the...

Let's dive into the world of impactful website design. You've got a visually stunning website, but there's just one hitch—it's not converting as you'd hoped. In our episode today, we have a solution that might just do the trick. Enter the realm of storytelling websites. Here's the deal: a well-designed website is crucial, but what truly sets a site apart is the power...

Alright, folks, let's dive into the exciting world of AI and its incredible applications in the realm of sales and analytics. Today, Simon Harvey and Daniel Kleber are going to spill the beans on all the fantastic things you can do with AI to supercharge your sales efforts. Get ready to be blown away! Picture this: with the power of AI on your side, you can revolutionise the way you approach...

Ever found yourself in a sticky situation, desperately needing to create engaging marketing content but unsure where to start? Let's talk about how you can harness ChatGPT to save the day! It's like having your own marketing assistant on standby. But hold on a minute, don't think you can just sit back and let ChatGPT do all the work. While it's undeniably powerful, the skills o...

Are you a bit sceptical about using AI in your sales and marketing strategies? The radical shift in the workplace happening at the moment that some are saying is the next industrial revolution. Others are scared or concerned. Real Artificial Intelligence has arrived and it’s taking the world of content production by storm. While AI can work wonders, it's crucial to strike a balance between te...

We often find ourselves faced with a multitude of demos and struggle to locate the appropriate one when we require it. Whether we work in a company that offers software suites or physical product catalogues, we've all experienced that sense of being lost and overwhelmed when trying to find the perfect demo at the right moment. It's similar to searching for a needle in a haystack. However...

You've developed a remarkable product that has captured your customers' interest. They have gone through your marketing materials and watched your videos, but they are still uncertain. They need more. They crave to witness it in action, touch it, and experience its capabilities firsthand before committing. This is where the bottom of the funnel or decision demo plays a vital role. Generi...

At the top of the funnel, your prospects are looking for a solution to a problem, but the trouble is that most of them are stil trying to educate themselves. They don’t yet have a clear understanding of how to define their problem or what sort of solution they might need.  The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within y...

You want to showcase your product in the best light and have your audience care about what you're offering, but the trouble is that creating a great demo is time consuming and needs some core knowledge. That's where storytelling simplifies the process. The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales a...

We all sometimes struggle to create the perfect product demo that resonates with our potential buyers. Many businesses find it challenging to showcase their products in a way that speaks to their customers' needs.  The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and clo...

As a business owner, you know that delivering a successful demo is critical to closing deals and growing your customer base. But how do you create a demo that really connects with your audience?  The Authentic Marketing Podcast provides step-by-step demo plan. By following just four simple steps, you can transform your demo from a dry, technical presentation into a powerful story that engages your...

We all sometimes feel overwhelmed by the ever-changing world of social media. You're not alone! Even the savviest marketers can feel like they're drowning in the sea of different platforms and constantly evolving trends. In this episode, marketing experts Simon Harvey and Daniel Kleber will give you some tried and proven approaches to help you use social media to stay connected with your...

When visitors come to our site, we only have seconds to explain how we can help and why they should keep reading, and if they don't find what they want, then they're gone. Website is like a shop window - it's where potential customers get their first glimpse of your business. But if we're not telling them how you can help them within seconds, they'll click away and never r...

Imagine you're the Hero of your own story. You have a problem that needs solving, and you're seeking a solution. But like many heroes, you may be hesitant to act until you're compelled to do so. The same is true for your customer! The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, gen...

We all know the feeling when you lose a potential customer just when you thought you had them sold. Or when we've noticed that prospects seem hesitant to commit to our offer, and we're unsure why. We have all been there. Many businesses struggle to get their prospects to commit to their offer. In this episode, Simon Harvey and Daniel Kleber are joined by Alexandra Muz Huber to explore ho...

We've all experienced that awkward moment when we try to explain our business to someone, only to be met with a polite but uninterested response. But what if we told you that you can avoid that situation entirely by mastering the art of the one-liner? At the heart of this technique lies the power of storytelling. We all know that stories have the ability to captivate, inspire and influence ou...

We all get tired of pouring our hearts and soul into website content, presentations, or sales pitches, only to hear crickets in response. We know it feels discouraging, but the truth is people only pay attention to your business when they have a problem to solve. That's where storytelling comes in. In this episode, Simon Harvey and Daniel Kleber, explore the power of storytelling in sales and...

We all get frustrated with prospects and customers not understanding the value of our products and services, we all been there. Every business needs to make money to stay in business, but without a clear message, customers will walk away.  The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generatin...