The Authentic Marketing Podcast

You want to showcase your product in the best light and have your audience care about what you're offering, but the trouble is that creating a great demo is time consuming and needs some core knowledge. That's where storytelling simplifies the process. The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketi...

We all sometimes struggle to create the perfect product demo that resonates with our potential buyers. Many businesses find it challenging to showcase their products in a way that speaks to their customers' needs. The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing s...

As a business owner, you know that delivering a successful demo is critical to closing deals and growing your customer base. But how do you create a demo that really connects with your audience? The Authentic Marketing Podcast provides step-by-step demo plan. By following just four simple steps, you can transform your demo from a dry, technical presentation into a powerful story that engages your...

We all sometimes feel overwhelmed by the ever-changing world of social media. You're not alone! Even the savviest marketers can feel like they're drowning in the sea of different platforms and constantly evolving trends. In this episode, marketing experts Simon Harvey and Daniel Kleber will give you some tried and proven approaches to help you use social media to stay connected with your customers...

When visitors come to our site, we only have seconds to explain how we can help and why they should keep reading, and if they don't find what they want, then they're gone. Website is like a shop window - it's where potential customers get their first glimpse of your business. But if we're not telling them how you can help them within seconds, they'll click away and never return. In this episode, S...

Imagine you're the Hero of your own story. You have a problem that needs solving, and you're seeking a solution. But like many heroes, you may be hesitant to act until you're compelled to do so. The same is true for your customer! The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more le...

We've all experienced that awkward moment when we try to explain our business to someone, only to be met with a polite but uninterested response. But what if we told you that you can avoid that situation entirely by mastering the art of the one-liner? At the heart of this technique lies the power of storytelling. We all know that stories have the ability to captivate, inspire and influence our tho...

We all know the feeling when you lose a potential customer just when you thought you had them sold. Or when we've noticed that prospects seem hesitant to commit to our offer, and we're unsure why. We have all been there. Many businesses struggle to get their prospects to commit to their offer. In this episode, Simon Harvey and Daniel Kleber are joined by Alexandra Muz Huber to explore how a clear...

We all get tired of pouring our hearts and soul into website content, presentations, or sales pitches, only to hear crickets in response. We know it feels discouraging, but the truth is people only pay attention to your business when they have a problem to solve. That's where storytelling comes in. In this episode, Simon Harvey and Daniel Kleber, explore the power of storytelling in sales and mark...

So now, we're coming up towards the end of the story, and what we need to do at this point in time is paint a picture of how their life could look once they've actually worked with us and, you know, also look at what's at stake if they don't do anything.  In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber are going to dive deep in and unco...

You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications In this la...

How to step forward and tell your customers that they need to do something. Heroes in any journey are often afraid to act. They never do something until there's some pressure and some need to actually do something.  In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thi...

Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before. In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should  position yourself as the guide in your story.  As a guide you need to show two traits, you ne...

To make the story interesting, focus on your hero's problem. Problems are where your story begins. When a customer has a problem, you have something you can solve. In this second episode of our build-your-own story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you can uncover and define the problem that your customers struggle with in just 15 min...

In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day. To make the story interesting for your customer, make them the hero. Your hero is going to be your ideal customer. So, just to be very clear at the beginning, many businesses put themselves...

Email is still the medium of choice for most personal communications and the way that most companies share their marketing messages. Email can inspire, but when not done well, it can also be the quickest way to the junk drawer. In today's episode, Simon Harvey and Daniel Kleber discuss how to tell your story using email. We'll go beyond headlines and open rates and see how to create cont...

When you’re just starting your business or launching a new product or service, it can be challenging to get in front of the right audience. Advertising has long been one of the best ways to quickly and efficiently get a message out to a targeted audience. But when you’re paying for every view, how do you ensure each impression counts? How do you make people stop, take notice and act? In this serie...

The first place anyone goes when they want to know more about your business is your website. They want to know how you help them and what you do.  With the average attention span of most visitors lasting only a few seconds, many people leave confused or unsure what problem you solve. That’s valuable opportunities lost, and advertising spend wasted. In today’s episode,  we will explain my formula t...

Social is everywhere and it’s become one of the most effective ways to meet people and create a community.  As a small business owner, what’s the most important thing to do that will build your audience and connect with them? In our episode this week, we look at how to use your story to communicate with followers on social and how to keep your audience active and engaged. To help you improve your...

As a salesperson or small business leader, the one thing that you need to do more than anything else is to explain what you do; at tradeshows, in meetings, or even at the bar. The problem is when your explanation isn’t clear, people get confused about how you help, and they tune out.  This is something that can be easily fixed if you know how to communicate and how to explain in a way that makes p...

We all get frustrated with prospects and customers not understanding the value of our products and services, we all been there. Every business needs to make money to stay in business, but without a clear message, customers will walk away. The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating...

You’ve got no idea who to call next, which deals are at what stage, or most importantly how much work and revenue you should expect in the future. It’s completely overwhelming. But it doesn’t have to be. Today we’re going to move toward the bottom of the sales funnel and focus on deals and how to manage the closing stages of the sales process. The most important thing about deals is that they not...

What to do when you no longer have the time to research and call each of your leads? How do you know which contacts are most likely to bring you value and which are the ones that still need a little more time and nurture? That’s where lead scoring comes into play. Lead scoring is the process that CRMs and marketing platforms such as HubSpot use to rank leads within your database. With scoring in p...

Life is never simple in sales. First, you struggle to connect with the right people. Then, when your leads start rolling in the challenge becomes more of a memory game. As your leads mount, it quickly becomes overwhelming. But if you’re managing your contacts using a CRM like HubSpot, it doesn’t have to be. In today’s episode, we look at how to add structure to the sales process and how to create...

In a world where we receive so many emails, many feel like newsletters have passed their prime. And maybe they are right.. Or are they? In today’s episode, we’re going to look at the craft of writing a great email newsletter. Something that your subscribers will want to read. We'll show how to turn this often wasted opportunity into something that will excite your contacts and get them clamou...