Technically Speaking

How do you get found online? How do you generate leads to your website that can actually pay for your services? How do you attract the right people rather than just hearing crickets when you open your website? In today's episode, we're uncovering all of this with search engine marketing expert, Heather Lutze. Breaking free of corporate "cubicle" jobs well over fifteen years ago with nothing more t...

In today's episode, we're talking about business strategy. What it is, how to create one, live by it, and create a business that's producing the results you want. As entrepreneurs, it's easy to get distracted by all the things we could do. Often, we find ourselves only doing the things we want to be doing and not the things we need to be doing in order to achieve the goals we have. On a mission to...

In today's episode, Austin and Taylorr are flying solo, answering one of the most popular questions we get asked on a regular basis. It all revolves around the revenue streams available to us as thought leaders, how to make money, and knowing when to add a revenue stream to your business. Whether you're just starting out or if you're an established business, there's always the thought of other rev...

In today's episode, we're talking about simple SEO strategies to scale your website traffic. One of these strategies is called backlinking and we've brought in one of the most knowledgable people on the planet for this subject. Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the mark...

In today's episode, we're chatting about how to write and leverage a book to gain instant credibility in your space. Now, before you make any assumptions, even if you already have a book, you need to listen to this episode. For so many authors, books are treated as a revenue stream and not a credibility marketing vehicle, and that's simply the wrong idea. Your book is – or will be – your best tool...

In today's episode, by popular request, we're learning about what it takes to create and produce a podcast that lands in the top 1% of shows – The answer might surprise you. To help us understand this, we're joined by Roy Coughlan. Roy is a podcast coach based out of Poland and runs five – yes FIVE – different podcasts, four of which are in the top 1% (the 5th is pacing for it). So, what does it t...

Ever consider launching a mastermind of your own? Or have you tried launching a mastermind in the past and it didn't work out? This is the episode for you! We've brought on Chris Williams, founder of Group Coach Nation, an organization that specializes in teaching you how to develop, market, and monetize your mastermind. Now, we're not talking about $500/seat masterminds – We're talking $10,000+/s...

In today's episode, we're talking about marketing! More specifically, though, about how everything you do in your business is marketing. From generating leads, to closing deals, to delivering for your clients - it's all marketing. To help us understand this idea, we're brought on Lisa Raebel. Lisa developed her proprietary RebelMindset strategies after more than twenty-five years in corporate Amer...

In this week's episode, we've brought in event production expert, Shay Wheat. Shay specializes in helping people put on in-person and virtual events for 200 to 4000+ attendees. She's collaborated with celebrities such as Dr. Oz, Lisa Nichols, Josh Turner, and many others. Shay helps speak-to-sell clients be extremely profitable with their events. Her company, Grace and Ease, has helped its clients...

In this week's episode, we've brought in Storytelling expert, Kelly Swanson, to share with us her 3-part storytelling framework, The Persuasion Principle. Now, we're not just talking about sales here in the context of persuasion. Persuasion simply means guiding people to take action, to believe in what you're saying, and to be moved by it. As speakers, your entire job is to master the art of persu...

In today's episode, we're talking with mental health speaker and ghostwriter Cindy Tschosik. When Cindy isn't on stage, she ghostwrites nonfiction books for psychology professionals, mental health influencers, and performing artists to share their expertise on mental health topics and their journey to mental wellness. As a certified ghostwriter, Cindy knows first-hand what it takes to write a book...

In this week's episode, we've invited back Dr. Tharaka Gunarathne (aka Dr. T). We met with Dr. T back in season 1 to talk about how to master your mind to increase your bottom line. At the time he was about a year into his speaking business and since then, he's completely transitioned away from his full-time six-figure salary to his speaking business. We unpack his journey of the last year, the ro...

Ever wonder how the relationships between speakers, bureaus, and speaker managers work? Do we have an episode for you! Today, we're talking with Arnold Sand, Chief of Client Relationships for ODE Speaker Management. As a senior leader in the corporate events industry, Arnold has extensive experience negotiating, booking, and managing high-profile talent. He's honed win-win negotiating skills, inte...

Do you want to take the guesswork out of crafting presentations that blow your audiences away? This is the episode for you! Today, we're talking with Andrea Pacini - the head of Ideas on Stage, UK. Since he joined Ideas on Stage, he has worked with many business leaders, including clients like General Assembly, Fiverr, ISTAO Business School, as well as TEDx speakers. Andrea is also the main voice...

If you've ever considered writing – or are currently in the process of writing – your own book, this episode's for you. In it, we're talking about all things books, specifically how your book needs to strategically fit into the rest of your business. To help us on this subject, we're joined by Jamie Clauss Wolf, founder of Million Dollar Story Agency and the host of Million Dollar Pivot Podcast. ...

One of the most popular requests among speakers is to one day work with a bureau or speaker management company. We hear all the time, "I just want a bureau so I can focus on speaking". Well, my friends, I hate to be the bearer of bad news but that's the wrong mentality. What is a bureau for? How is it different from speaker management? How do you start working with bureaus? When do you know you're...

Have you ever thought about what it means to innovate? Like actually? How do you innovate? Where does it start? Well, in today's episode, we're tackling those questions and talking about where innovation begins - with curiosity. To help us understand this, we're talking with Nic Haralambous. In the past decade, he's sold three businesses and learned many tough lessons through failure and success....

If you've been a listener for a while, you know that we almost exclusively have a guest on the show. Aside from the season 1 recap, we haven't done an episode without a guest. And lately, we've been getting a ton of requests to talk about the backstory of SpeakerFlow and where our philosophies about running a business came from. So, in today's episode, we're talking about just that! Join us as we...

Phew, what an episode we have in store for you today! Back in season 1, we brought Frank King, 6-time TEDx speaker, to talk about what it takes to land TEDx talks. While Frank is certainly one of the best TED coaches out there, he also has one core philosophy that we needed to bring to our show. After 15 years of running his expert business, he learned a valuable lesson about niching. Since nichin...

Interested in marketing like the Fortune 100 without the Fortune 100 budget? Us too! That's why we brought in Erik Huberman, marketing expert, to talk to us about how to market like the big dogs as solopreneuers and microbusinesses. Erik Huberman is the founder and CEO of Hawke Media, one of the fastest-growing marketing consultancies in the United States.  He went from making only $350 his first...

So, I'm assuming you've already read the title and that means, you're likely to have questions. In today's episode, we've invited a legend in innovation and product development. He's launched over 3,500 new products, services, and businesses across nearly every industry and has built and sold several start-ups. He's one of the principal architects of the "Jobs To Be Done" theory, a framework he cr...

Believe it or not, the law of diminishing returns doesn't apply to being grateful. In other words, it's impossible to practice too much gratitude as long as it's sincere. So, as long as I'm in the moment, thank you for listening to Technically Speaking. I really appreciate your company. But, what does this have to do with growing an expert business you ask? EVERYTHING. And to talk about this, we i...

When it comes to looking for resources to grow your business, chances are, emotional intelligence isn't on the list. Instead, it's sales outreach strategies, marketing strategies, logical processes that are supposed to produce a result. But the thing about business is that it's all driven through human connection and, consequently, emotion. If we can master the fundamentals of emotional intelligen...

In today's episode, we're talking about marketing and, more specifically, how you don't need overblown marketing campaigns, strategy, etc to see great results. In fact, being scrappy can often be an advantage over your better-known competitors. To prove this point, we've invited Colton Briner. Colt is a virtual chief marketing officer and founder of Scrappy AF Marketing, supporting clients across...

In today's episode, we're talking with Devin Marks, a.k.a. the "TED Talk Whisperer," about what the true magic of short, concise, and action-oriented messaging has on our business as a whole. Why has TED been so virally successful? What about its format draws people in? And more importantly, how can we incorporate TED-style messaging into more areas of our business than on stage? Can TED-like mess...