Sophia Matveeva

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford Univer...

Autor

Sophia Matveeva

Categoría

Business

Web del podcast

www.techfornontechies.co

Último episodio

8 de jul. de 2026

¿Dónde escuchar?

Podcasts en la app Replaio Radio Muy pronto

Los podcasts llegarán muy pronto a la app. Instálala ahora y sé el primero en descubrir una forma totalmente nueva de vivir los podcasts

Descárgala en Google Play Instálala gratis Android 5 M+ de descargas · valoración de 4,8 iOS muy pronto

Episodios

212. How to do your Mid Year Review 17.07.2024

"The success strategies for individuals and companies are remarkably similar," Reid Hoffman. You can apply product innovation and start-up principles to your own career.  This will help you assess where you are, and make a plan for what to do and what to learn next. If you want 2024 to be your best year yet professionally, listen to this episode. Timestamps: 00:01:20 - The Paths to Wealth for Empl...

211. Technology Strategy for Business Leaders 10.07.2024

To succeed, corporates and start-ups must innovate. Learn how to manage technology strategy as a Business Leader from MBA professor Alberto Galasso. Professor Galasso teaches Strategic Management and Technology Strategy at the University of Toronto's Rotman School of Management. He is the author of  The Management of Innovation: Managing and Creating Technology Capital   Timestamps: 02:18 Why  Tec...

210: The Rainmaking show: how to get TECH CLIENTS in professional services 03.07.2024

Do you want to have tech companies and venture capitalists as your clients? This can be very  lucrative  and  interesting . If the answer is yes, listen to this episode.  This interview was originally aired on the  Rainmaking Podcast with Scott Love .   Timestamps 03:02 Why the Tech Industry is still young 06:10 Choosing Tech as a Niche 08:04 Consumer vs Enterprise Tech 13:54 Mindset Differences i...

209. Top 5 Career Skills for the Digital Age 26.06.2024

If you want to have a GREAT CAREER in the Digital Age, just being good at your job isn't enough. Listen to this episode to learn the key skills every professional needs to thrive.  This episode is for founders and employees. In this episode, you will learn: How much to know about tech if you're not a technologist How to make opportunities come to you How to use this list to take the next step Time...

208. Leadership in the Age of AI 19.06.2024

AI is a hot topic right now. The day that this episode comes out Nvidia, has surpassed Microsoft and Apple to become the most valuable publicly listed company in the world. But, when a technology receives this much hype, sensible people start losing their minds and placing it on a pedestal. This is why, learning how to approach AI strategically as a Business Leader is a must have career skill toda...

207. The Business of Tech: introduction to business model innovation 12.06.2024

"I believe business model innovation is more disruptive than technical innovation," - Fred Wilson, Venture Capitalist. To understand how business models get transformed in the Digital Age, listen to this episode. You will learn: What the four core business models are The framework to use if you want to update a business model for the Digital Age Why Apple is a prime example of tech & business mode...

206. How to choose the right No Code tools for your project 05.06.2024

No code tools can help you build an app for just 1% of the cost that you would pay developers. Amazing! But how do you know which no code tools to use? Listen to this episode to find out. In this episode, you will learn: The four questions you need to answer to help you choose the right No Code tool  What to know about your user before you start building a tool Why you don't need to worry about sc...

205. What the No Code Revolution is and why it matters 29.05.2024

No code tools have opened opportunities up for innovators, and especially for  non-technical founders . But, they have their limits, and not everybody thinks that they're a great idea. Listen to this episode to learn what the No Code revolution is and when No code tools are a must have, and when they should be avoided. In this episode you will learn : Why  successful wealthy corporates choose to u...

204. How corporates stay successful. Lessons from The Innovator's Dilemma part 2 22.05.2024

As generative AI shakes up industries, those who don't choose to innovate, won't survive. Let's learn from past disruptions.  Why did Sears lose their top spot as America's favourite retailer, but Hewlett Packard continue to make new products and grow? By understanding how corporates navigated technological change before, we can create a plan for the future.  This is part 2 in this mini series on ...

203. Why do great companies fail? Innovator's Dilemma part 1 15.05.2024

Why did successful companies like Kodak and Blockbuster miss the digital revolution? Listen to this episode to learn why corporates ignore threats posed by start-ups until its too late. In this episode, you will learn key lessons from   The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail  by Clayton M. Christensen. Christensen coined the term "disruptive innovation" and The In...

202. The opportunity is NOW 08.05.2024

There is a gap between when a technology gets invented, and its wide adaption. In this gap, is exactly where the best opportunities lie. Listen to this episode to learn why we are in the time of opportunity, and how to make the most of it. You will learn: What the path that electricity took from invention to adaption can teach us about digital transformation today Why companies still have terrible...

201. What can lawyers teach tech founders? 01.05.2024

Today, less than 10% of Fortune 500 companies are considered to be tech companies. We are still at the beginning of the tech opportunity. You don't have to be a technologist to benefit from this rising tide. If you work in professional services and wondering which client niche to pick, the tech sector is a very good bet. There will be new companies being formed and bought, stock market IPOs and li...

200. Five lessons from building Tech for Non-Techies 24.04.2024

Five years ago, I was selling tickets to my classes for $20 on Eventbrite, and today, my company works with governments, corporates and successful leaders around the world. I have taught my course at London Business School, Oxford and Techstars and written for the Harvard Business Review. On this anniversary episode, I'm going to share how I built Tech for Non-Techies, and the entrepreneurial less...

199. How to become a Digital Leader 17.04.2024

In this episode, you will learn what leadership means in the Digital Age, and 3 things you can do to become a Digital Leader today. Listen to learn: Why being a leader isn't just being a visionary What it means to lead in the Digital Age How to learn about the frontier trends in your industry  Resources mentioned in this episode: Choosing Leadership: Revised and Expanded: How to Create a Better Fu...

198. What Business Leaders need to know about cybersecurity risk 10.04.2024

Cybersecurity risk is a business risk. If there is a data leak, customers and investors aren't going to be happy. But, as more and more of our services are online, cybersecurity problems are now just part of business life. In this episode, you will hear a pragmatic approach for how to think about cybersecurity , and what you can do to increase it at your organisation today.  You will learn from Dr...

197. Six ways to innovate 03.04.2024

While most of us agree that innovation is a "good thing," we don't actually agree on what it is, or how to do it.  Listen to this episode to understand what innovation really is, and why you're already an effective innovator. In this episode, you will learn: The two things every company must focus on What innovation is Six pathways to innovation  How to apply innovation strategies to business and...

196. Why ALL businesses depend on open source software 27.03.2024

Did you know that  90% of the internet  depends on free licenses from open source software? But what happens when those licenses stop being free? Listen to this episode to find out. You will learn from  Paula Paul , Founder and Distinguished Engineer at Greyshore, who also serves also serves on the board of the OpenJS Foundation Key takeaways: Open source refers to software distribution with a spe...

195. Intrapreneurship vs Entrepreneurship 20.03.2024

Today, start-ups are seen as the hotbed of innovation and corporates are dismissed as laggards. But, when large companies innovate successfully, they have a huge impact . They have the resources and the built-in customer base to scale quickly. In this episode you will learn how corporate innovation differs from what happens in start-ups, and how to get corporate innovation right. You'll hear from...

194. Lessons from the Post Office scandal 13.03.2024

The Post Office scandal led to 900 wrongful convictions and four suicides. It is now known as the  worst miscarriage of justice in British history. It happened because  Post Office leadership did not know how to deal with glitchy software . In this episode, you'll learn how not to repeat their mistakes. Listen to learn: What happened during the UK Post Office scandal The  biggest wrong assumption...

193. Get tech clients! Introduction to tech for lawyers 06.03.2024

If you want to work with tech clients and venture capitalists, you need to know how they think . This is how you become a great  strategic advisor .  If that's what you want to be, this podcast episode is for you. Listen to learn: The core difference between the  lawyer and the tech innovator mindset How tech companies measure success  and why this is different to traditional business Why we are  ...

192. How this fund manager digitised himself 28.02.2024

There are plenty of articles about digital transformation. But big change can only be successful if the individuals in the organisation are also enthusiastic and knowledgeable about it. Structural change without individual change does not work. In this episode, you will learn how asset management CEO  Musi Skosana  approached digital transformation at his fund and what he did to hone his own digit...

191. How generative AI is changing the legal industry 21.02.2024

Large Language Models and Generative AI are going to have the biggest impact on word heavy industries. This means that the legal industry is  on the brink of major changes . This will affect how lawyers work, what clients expect and the future profits of the industry. In this episode, you will learn from  Damien Riehl : lawyer, musician, and software developer, who counts Elon Musk as a fan. His T...

190. Competing in the Age of AI 14.02.2024

Hype about generative AI is everywhere, but much simpler AI models have already changed entire industries.  By learning about how AI has already changed business, we can make predictions about what's next. In this episode you will learn key lessons from  Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World . You will learn: The two sides of any successful...

189. How to build a unicorn in 2024 07.02.2024

10 years ago Silicon Valley venture capitalist Aileen Lee coined the term "unicorn" to describe a young company valued at over $1 billion.  Back in  2013 , there were just  39 unicorns in the US , and Lee's team researched what they did and who ran them. This list informed much of how we thought of successful tech start-ups. The updated unicorn list has just come out and the differences are startl...

188. How is AI disrupting your industry? 31.01.2024

If you want to prepare for AI disruption, learn from the music industry. The music industry was the first to be dragged through digital disruption in the early 2000s. Fortunes were made, and lost, as CDs gave way to streaming.  Lessons from the music industry are perfect to help you understand how to adapt to today's AI revolution. In this episode, you will learn from  Will Page , ex chief economi...

Escucha el podcast Tech for Non-Techies en Replaio

Radio y podcasts en una sola app - gratis y sin registro. Instálala hoy y no te pierdas el estreno

Descárgala en Google Play

Replaio no es editor de podcasts; los nombres de los programas, las portadas y el audio pertenecen a sus autores y se distribuyen a través de canales RSS públicos