TBOY Lite

🦶 “Foot Fetish” — Birkenstock launched cosmetics for your feet… cause the road to Gen Z is through skin. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold...

🤸 Spotify is now streaming Peloton workouts… It’s a Taylor-Swift-Travis-Kelce Deal. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the p...

🐇 “Hold my robe” — The Vatican’s AI savior. The institution taking more action to regulate AI than any nation on earth… is The Vatican. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show,...

🫦 “Emotional staples” — Lipstick is economic soup for the stressed soul… And L’Oreal is the Lipstick Effect in real life. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea...

🐭 “DisneyWings” — Spirit Airlines is getting a $500M Gov’t bailout… but once again, we’re pitching Disney Airlines. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet:...

😎 “Hot Smartglasses” — Gucci’s Google deal. Gucci’s had 11-straight quarters of falling sales… so it’s hooking up with Google. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best...

  👑 “iCEO” — Tim Cook is out, John Ternus is in… Apple’s new CEO reflects a swing back to product-first. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The un...

Gatorade is pivoting from athletes to anyone… because LiquidIV stole their market. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the pro...

⛳ “FOOOORE” — Liv Golf is reportedly shutting down… sportswashing failed, so Saudi Arabia’s pivoting. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold ori...

🐣 “Shoes to GPUs” — Allbirds announced a pivot to artificial intelligence… and shares surged 800%. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin...

Happy Tax Day… But did you know the IRS is our most profitable agency? TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're...

🚗 “Add Corvette to cart” — Amazon is the biggest car dealer in America… but it doesn’t sell cars, it sells access. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: T...

Was business’ biggest mystery just solved?... The NYT found Bitcoin creator Satoshi Nakamoto. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story...

🐤 “Missing: Big Bird” Netflix is executing a secret new plan to save Sesame Street… Disappearing Big Bird. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untol...

Urban Outfitters’ Nuuly rentals hit $500M in sales… Because it makes cancelling easy. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the...

69% of Coca-Cola’s biz is restaurants so it’s bailing ‘em out… Soda is the ultimate Profit Puppy. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin s...

Gen Z is taking advantage of Estate Sale Arbitrage… they’re becoming Estate-trapreneurs.  TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin stor...

💰 “UFO”  — SpaceX’s Unique Financial Offering.  TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed wi...

🎂 “i50th” — Apple’s b’day tribute. April 1st, 1976: Apple was born. We chronicle it through Steve Jobs… And tell ya what’s coming for the next 50. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly dee...

It’s been 30 years since Austin Powers, which was 30 years from the 1960s… That explains innovation today. New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2 TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytellin...

 🙋 “Rent-A-Human” — Bots proactively renting humans to do physical tasks for them?... “Rent-A-Human” is now a biz. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Y...

👞 “Shoes Stay On” — Clear vs TSA. The winner of your 4-hour TSA airport line… Clear Secure. This is their one shot. New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2 TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business s...

  🛌 “Air Mattress” — United’s premium pivot. 3 seats on 1 side of the plane can become a bed on United… Because they’re killing coach. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive s...

A secretive venture capital stock already owns SpaceX & Anthropic… and it just IPO’d. TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of...

Walmart’s making all of its price tags digital… Surge Pricing in Aisle 6? TBOY HEAVY:  Love this show? Get two more stories every day by listening to The Best One Yet. Listen here on Spotify: https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse? OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you...