Strategic Growth Podcast

Thanks to a 5th Wednesday this month, we present a special guest bonus episode of the #NeoMarketing podcast featuring Rachel Mathew, Co-owner of Polston Tax taking with our CEO Kyle Golding via Zoom about PPP/EIDL Covid-19 relief, IRS red flags/best practices, developing corporate culture, business marketing and self-brand balance. Mathew is an attorney, accountant, small business owner, author, p...

Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. "The Professor" Pritch Pritchard breaks down the definitive actions necessary to make the best of a bad situation like becoming a target of cancel culture or other negative online reputation scenarios. Listen, Watch, Subscribe or...

EPISODE 100!!! A big THANK YOU to all the support over the last three years. Check out the new graphics package, voice-over and theme song. On this episode, we dive deep into keeping the boss/clients super happy by fully developing your marketing process. Specifically, with a focus on managing expectations, crafting the strategy, conducting research, setting goals, establishing objectives, definin...

Episode 99 with special guest Mike Groshong, Master Brewer and Charn Langford, CEO from Broke Brewing Co. one of OKC’s newest breweries. So new, they opened their taproom located on the NW side of Oklahoma City (right off Route 66) just two weeks before the entire state of Oklahoma went into lockdown due to COVID-19. So how did they handle the lockdown as a startup? How did they manage through the...

We're coming to you via Zoom this episode with special Guest Steve Davis, Business Performance Advisor for Insperity and past Oklahoma Venture Forum chairman. We discuss how your business can manage COVID-19 from an HR, compliance and legal standpoint. We also discuss the future prospects of remote working and the effects on commercial real estate. Listen, Watch, Subscribe or Stream: http://bit.ly...

A full hour breaking down Business Development into 10 easy-to-understand sections. It's our longest episode for a good reason – Business Development is the central […]

There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O. […]

There's a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this […]

Do you know the difference between Goals, Objectives, Strategy & Tactics? Too many business people don't get it....

Now more than ever, customer service is paramount to establishing, maintaining and leveraging your best consumer relationships. We discuss customer service philosophy, best practices and give you a few examples of great and terrible coronavirus customer service. Customer service can make or break any business, so let's spend some time talking about it.

"The Professor" Pritch Pritchard breaks down the elements of a clear and captivating message via the acronym CUBE A....

With major restrictions placed on business by the COVID-19 outbreak, we go long (46 mins) and very deep into what small businesses need to do RIGHT NOW to survive. #Adapt #Adopt or #Pivot. This episode includes a massive amount of actionable content for businesses in all stages or Coronavirus reaction. Here's the outline. Big Ideas: Adapt & Adopt Before PivotDuring, After and the future of busines...

"Crisis doesn't build character, it reveals it." You've heard this many times before. Unless you're Jared Leto or filming the Big Brother Germany tv show you know the world, the United States and the collective business community are in a crisis based on the Covid-19 panic. We discuss best practices for managing any crisis (health-related or not) and why having lapses in ethical standards or takin...

How does saying "NO" as often as possible make it possible to say "YES" as much as possible? This theory might seem counterintuitive, but our CEO Kyle Golding is here to explain it all along with how to implement this into your startup, business or career development. How does saying Yes and No appropriately factor into creating success, what are the practical applications and what exactly is "bus...

Social media is the ultimate double-edged sword. A great opportunity for communication but also a tool for trolls to attack businesses they are unhappy with (warranted or not). According to America's Crisis Management Guru Jim Lukaszewski, there are three steps to managing a social media crisis: (1) Sacrifice (2) Show – Don't Tell (3) Be Transparent. (via e911.com) Pritch and Kyle discuss the idea...

When it comes to corporate culture, #SpoilerAlert you’re probably doing it wrong. There are two major types of failure when building and maintaining corporate culture: 1) Not trying hard enough or 2) Trying too hard. Corporate culture should start from the C-Suite and work Top/Down but will continue to work best of it's managed from the bottom of the corporate ladder back toward the C-Suite Bottom...

Welcome to a BONUS VIDEO EPISODE of the #NeoMarketing podcast. We're going to spend just a couple of minutes talking very specifically about an approach that a retailer has taken that Pritch thinks he's figured out what they're doing. Here we go with the breakdown of Christmas retail by Pritch Pritchard, APR & Fellow PRSA. The commercial we're talking about is Jared® Jewelers with a smooth R&B tri...

The Golding Group Chief Strategic Council Pritch Pritchard, APR gives us his top 5 podcast episodes for 2019 with a short explanation for each. BONUS: suggestions for other podcasts you should check out (below). BONUS X2 Did you catch the Gary Vee. reference? The episodes we're discussing today are: 1. Avoiding PR Tone Deafness https://youtu.be/Xnq2qx2wwTg 2. Addressing Rumors In The Digital Age h...

On this episode, The Golding Group CEO Kyle Golding gives us his top podcast episodes for 2019 with a short explanation for each. BONUS: suggestions for other podcasts you should check out. Next episode (1/15/2020) Pritch will provide his picks. The episodes we're discussing today are: 1. Business Strategy vs. Corporate Culture https://youtu.be/Bx8xaCJOJIQ 2. The Value Of Self-Worth In Your Career...

On Episode #84, Pritch will be breaking down the ideas behind a proper and improper apology from a brand, business, personality, etc…. and discussing the 6 elements of an correct apology from the book "The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying It" by Cary Cooper and Sean O'Meara. So how do you decide when and for what reasons your business, brand or repr...

Do you have your 2020 strategic plan in place yet? If not you're way behind. On this episode, Golding Group partners Pritch Pritchard, APR and Kyle Golding will discuss the ideas behind business planning and actionable items to help you start, manage and maintain the process. It all begins with this simple trust: Business success comes from balance. Planning vs. AdaptabilityStructure vs. Creativit...

On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as well as walk you through S.M.A.R.T. (yes, it's an acronym and we'll explain it) planning and how to "bake in" measurements for every project from the very beginning. Its Q4 of 2019 and 2020 is right around the corner....

This time last year (2018) everyone was making their predictions about what would be the most important marketing trends for the upcoming 2019. That includes us, right here on this podcast. So, how did we do? Did we get our predictions right and how are these predicted trends working in 2019? What's next for 2020? Let's talk about it. On every podcast, we discuss best practices, latest trends and...

Part 2 of our Crisis Communication Protocol keynote that we recently presented to the YMCA National CMO Conference. We're going deep and complete on this conversation, so we did it in two parts. Presentation Slide deck: http://bit.ly/CrisisCommProtocol Preparation for even unplanned crises starts well before the accident/incident. Time spent preparing today – in the calm – pays off in the heat of...

We go through our Crisis Communication Protocol keynote that we recently presented to the YMCA National CMO Conference. We're going deep and complete on this conversation, so we did it in two parts. (next episode in two weeks 10/16). Basic Definition of a Crisis: An organizational crisis is a specific, unexpected and non- routine event or series of events that create high levels of uncertainty and...