Strategic Growth Podcast 2024

This week, The Golding Group partners Kyle Golding and Pritch Pritchard, APR explain the similarities, differences and crossover of the 4 types of business communications. The pair discuss in what order you start (spoiler: it’s marketing) and how to keep your focus on the right area of communication at all times in the sales process.   Bonus: What’s the worst sales exper...

A new business faces different challenges than an existing business. Some of these challenges are financing, cash flow management and credit. On this episode of the #NeoMarketing podcast, The Golding Group Partners discuss many of the popular financing and alternative ways to get a start-up off the ground. This includes: • Traditional Bank Loans and Lines of Credit • Venture Capital • Angel Invest...

The professor of PR Pritch Pritchard, APR is breaking down the essential business topic everyone needs but never wants to talk about – Crisis Communications Management. Our discussions include creating protocols not plans, training and empowering your staff to react in case of a crisis. The key is preparation, training and reinforcement. All things you must do before a crisis happens, not as...

This week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story ideas. The key is doing a good job sending topics, news releases and story ideas with an actual “News Peg” to it and not everything your client wants “news” for. The relationship should work both ways, with you giving...

“Too many businesses today are set up to benefit themselves and not their audience. It should be the other way around.” To compete or be disruptive, business should be providing products/service in a way that benefits the client/customer first. Then, find a way to accomplish that with a profit margin (every business has to make a profit or die) and you now have a viable business model....

In a special guest segment “bonus” podcast, Alyssa Murphy drops in to talk about Next Thought Online Learning and Next Thought Studios , a Norman, OK-based technology company with an online learning and content focus. We discuss the ways technology is changing how we learn, communicate and do business in 2018. Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGrou...

Employee communications have always been an HR issue, but why? PR and marketing professionals are better equipped to drive internal employee communications. Employees need to know the company mission, position, offers and value statement. Employees are your greatest ambassadors. Word-of-mouth from employees has huge value in-person, online and via social media. A company stands for what the employ...

It’s that time in the new year when we set resolutions for ourselves. In business, we set goals to track our successes (or lack thereof). This allows a business to do more of what works and less of what doesn’t. Just because your business is profitable, doesn’t mean there isn’t room for improvement. Side Note: Almost no one is doing 5-year strategic plans anymore. Business moves too fa...

As we welcome in 2018, take a listen to some of the top moments from the #NeoMarketing podcast in 2017. Great advice, some argumentative statements, a few bloopers and an invitation to ask us questions or be a podcast guest. All of it happened in 2017, and we expect a whole lot more in 2018. We want to thank everyone for listening, subscribing, sharing online and supporting the show. We do this ev...

In today’s market, speed is essential. Waiting for the perfect scenario to launch your blog, vlog, podcast or startup is a huge mistake. Ideas are great, but execution is the key to success. Consistent delivery of information is more valuable than a flawless launch. There is no “perfect” time for anything. Even Gary V. and Casey Neistat had to learn as they worked. Technology is...

The Golding Group’s resident Professor of PR Pritch Pritchard, APR starts a multi-part series of discussions about overlooked aspects of public relations with a conversation about community involvement and relationship building. Philanthropy, public events and employee giving programs all benefit businesses as responsible members of the local community. But there is so much more a business c...

The first video podcast from the new #ContentFactory in the Project 3810 space . There are plenty of resources for how to develop content marketing (including this video podcast series) but what is the key that everyone is missing? Don’t just listen to experts advice, but watch what they do. Reverse engineering others success is a very effective way of finding your path to the same success....

Authenticity is an ever-increasing element of modern marketing. Advertisers are using community content and social causes to draw attention, such as the recent anti-bullying ads from Burger King, but is it authentic concern or a disguised sales pitch? Did the ad connect with the right audience as intended? Is it authentic to the BK brand? Why or why not? So what can BK do to prove the authenticity...

How are communications professionals utilizing new innovations in technology, tactics and strategy? You have to begin the conversation with social media. Not only the platforms themselves but the engagement, paid placement and analytic tools on the “backside” of Twitter, Instagram, Facebook, etc. The “big” data that can be collected and utilized is providing tremendous innovation, but is still in...

It’s #MensHealthMonth #Movember #NoShaveNovember . For Golding Group partner Pritch Pritchard, it’s personal. He had a close call with prostate cancer a few years back, so today we’re putting the word out about getting a check-up as part of Men’ Health November also known as Movember. Recorded at the  OU Innovation Hub on the Norman, OK campus  a great space for creative pr...

The communications industry has done a pretty good job of addressing gender, racial and ethnic diversity and inclusion over the last 10-15 years, but more work still needs to be done in areas such as age, experience, backgrounds and diversity of thought. Diversity creates value in organizations due to the mix of thought processes that come along with different life experiences. But how can organiz...

Everyone asks us “What makes a marketing, advertising, public relations or community campaign successful?”. The Golding Group partners discuss their top tips for ensuring the success of a campaign.  Consistency – You just can’t stop after a few attempts, keep it up Research – The How and Why, Googling isn’t research Audience Focus – Customers and Stakehold...

“Big Data” was a major topic at the recent PRSA ICON Conference. The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss exactly what the term Big Data means and how startups, small business and corporations use information in different ways.  Ultimately, Big Data is research for understanding your customer and target stakeholders as part of the marketing 2-way conver...

Profit is the name of the game in business. Everyone defaults to increasing sales to drive profitability but there is also a second powerful way to more profit. That is internal efficiency. If you can lower the cost of doing business, you can make more per transaction. The Golding Group partners examine both sides of the conversation and how to utilize both for maximum efficiency, effectiveness an...

We revisit a theory our CEO Kyle Golding proposed during a speech to the Little Rock, AR chapter of PRSA in 2012, that the basis of all current digital marketing is public relations. Social media, blogging, vlogging, etc…. backed by content, influencer, inbound, relationship-based and/or push+pull marketing strategy is essentially PR. Solidly written core messaging, consistent across all dig...

The Golding Group’s Chief Strategic Counsel Pritch Pritchard, APR just returned (yesterday) from the Public Relations Society of America (PRSA) International Conference in Boston, Massachusetts with some interesting thoughts and ideas for more effective public relations. Here are just a few of the topics that are changing the role of PR professionals today: Big Data Diversity in PR The Dark...

Unfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The speed of today’s 24-hour news cycle and social media reporting makes preparation and protocol for crisis communications an absolute necessity. The Golding Group partners discuss when and how to manage inf...

The rise of audio and short-form video in content marketing. On this episode, The Golding Group partners discuss: Podcast Anchor.fm Passive audio Short form video Shrinking attention spans Blogging and social media today Vlogging Engagement Aggregation of content Use, reuse, consistency Want to be a guest on the NeoMarketing podcast? Contact us: http://bit.ly/GGContact Have a question or topic sug...