Still in the Fight

S1 E11 (Short) The Mystery of Items and Ownership 09.09.2026 0:14 ↓

S1 E11 (Short) The Mystery of Items and Ownership

S1 E12 - Still in the Fight - Build a Store Specific Plan 08.09.2026 32:26 ↓

In this episode of Still in the Fight , Art Freedman, Mike Costello (CEO of Costello’s Ace Hardware), and Rob Feiler (SVP of Sales) discuss how to take pro sales strategy out of the boardroom and put it directly onto the sales floor. No two stores are identical—demographics, talent levels, and market opportunities vary widely from one location to the next. The team breaks down how to build a store...

S1 E8 (Short) The Burden of Saying 'Yes' 07.09.2026 0:56 ↓

S1 E8 (Short) The Burden of Saying 'Yes'

S1 E5 (Short) Setting Expectations for Excellence 06.09.2026 0:47 ↓

S1 E5 (Short) Setting Expectations for Excellence

S1 E3 (Short) Future of Retail and Pro Sales 05.09.2026 0:57 ↓

S1 E3 (Short) Future of Retail and Pro Sales

S1 E2 (Short) Onboarding - Beyond Paperwork 04.09.2026 0:55 ↓

S1 E2 (Short) Onboarding - Beyond Paperwork

S1 E2 (Short) First Impressions Matter 03.09.2026 0:54 ↓

S1 E2 (Short) First Impressions Matter

S1 E1 (Short) Know Your Business History 02.09.2026 0:49 ↓

S1 E1 (Short) Know Your Business History

S1 E11 - Still in the Fight - The Importance of Aisle Accountability 01.09.2026 30:25 ↓

In this episode of Still in the Fight , Art Freedman, Mike Costello, and Rob Feiler dive deep into the foundation of great retail merchandising: Aisle Accountability and Ownership . Discover why assigning real estate on the sales floor is a game-changer for employee development, how simple routines build a "ready-for-business" culture, and why the golden rule remains: Every item has a home, a pric...

S1 E2 (Short) First Jobs and the Pressure to Succeed 31.08.2026 0:15 ↓

S1 E2 (Short) First Jobs and the Pressure to Succeed

S1 E1 (Short) Get Out of the Store and Into the Community 30.08.2026 0:37 ↓

S1 E1 (Short) Get Out of the Store and Into the Community

S1 E9 (Short) B2B Sales - Easier Than DIY 29.08.2026 0:52 ↓

S1 E9 (Short) B2B Sales - Easier Than DIY

S1 E8 (Short) Empowering Retail Employees 28.08.2026 0:50 ↓

S1 E8 (Short) Empowering Retail Employees

S1 E2 (Short) Be the Best Leader in Onboarding 27.08.2026 0:43 ↓

S1 E2 (Short) Be the Best Leader in Onboarding

S1 E1 (Short) Embrace Open-Mindedness for Business Growth 26.08.2026 0:50 ↓

S1 E1 (Short) Embrace Open-Mindedness for Business Growth

S1 E10 - Still in the Fight - The BRAND You Represent 25.08.2026 33:28 ↓

In this episode, Art Freedman, Mike Costello, and Rob Feiler tackle a foundational yet frequently misunderstood concept in retail: The BRAND You Represent . Together, they break down why a brand is so much more than just a logo, a family name, or an ad campaign—it is a living, breathing promise made to your employees, your customers, and your community. Tune in as the team discusses how frontline...

S1 E10 (Short) Brand Promise - Employees & Customers 24.08.2026 0:55 ↓

S1 E10 (Short) Brand Promise - Employees & Customers

S1 E9 (Short) Pro Sales - The Future of Retail 23.08.2026 0:58 ↓

S1 E9 (Short) Pro Sales - The Future of Retail

S1 E8 (Short) A 90-Year-Old With a Broken Window Screen 22.08.2026 0:49 ↓

S1 E8 (Short) A 90-Year-Old With a Broken Window Screen

S1 E8 (Short) When Customers Try to Return Broken Hammers 21.08.2026 0:22 ↓

S1 E8 (Short) When Customers Try to Return Broken Hammers

S1 E8 (Short) Building a 'Yes' Culture 20.08.2026 0:53 ↓

S1 E8 (Short) Building a 'Yes' Culture

S1 E9 (Short) Hardware Secrets - Building Customer Relationships 19.08.2026 0:51 ↓

S1 E9 (Short) Hardware Secrets - Building Customer Relationships

S1 E9 - Still in the Fight - Define "Winning" for a Pro Sales Store 18.08.2026 32:11 ↓

In this episode of Still in the Fight , we discuss what “winning” really looks like in a Pro-focused store. It starts with a store manager who makes Pro Sales a priority, develops a clear plan, and keeps the entire team engaged in serving professional customers. We cover the fundamentals of success: setting measurable goals, keeping score, opening new accounts, making regular customer calls, build...

S1 E8 (Short) Eliminate 'No' to Boost Sales 17.08.2026 0:52 ↓

S1 E8 (Short) Eliminate 'No' to Boost Sales

S1 E9 (Short) Pros Want to Talk to Pros 14.08.2026 0:18 ↓

S1 E9 (Short) Pros Want to Talk to Pros