SPA HIVE

Julie and MaryAnn are getting real about marketing missteps. From cringe-worthy campaigns (yes, we’ve made a few) to branding blunders you can learn from, we’re unpacking what not to do—and how to bounce back better. We’re talking audience, messaging, and why focusing on benefits beats buzzwords every time. Tune in for honest laughs, lessons, and a reminder that every flop is just feedback. Commen...

This week, your SpaHive Business Besties Julie and MaryAnn are spilling the tea on email marketing—why your list is gold, how automation saves your life, and the secret sauce (hint: it’s storytelling). If you're not hitting send, you're leaving money on the table. Tune in and level up your inbox game. Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com   Spa Startup 101: How to Launch...

​Top Five Hacks  1. Use Facebook Events! 2. Use your camera roll as content gold.  3. Choose one platform that you enjoy and permit yourself to focus on one.  4. Double- and triple-check your "Contact us" details!  5. Time Blocking! Time Block and Batch your content creation!  Bonus Tip - Get over the guilt of OUTSOURCING.  ​Resource(s)   Automate your content! Repurpose IO - https://repurpose.io?...

In this heart-filled episode, the SpaHive Business Besties get real about life’s major milestones and the wisdom that comes with hindsight. From trusting your gut to chasing adventure, and pushing past self-doubt in business and beyond—we're serving up stories, laughter, and a little soul-searching. Plus, what advice would we give our younger selves? Tune in to find out—and maybe reflect on your o...

Our top three ways to move through Imposter Syndrome:  1. Create a hype file: client testimonials, thank you notes, pics of your best work 2. Find your community (cue: SpaHive Spa  Growth Support Facebook Community)! 3. Name it to Tame it! Acknowledge the feeling, come to terms with it and look it straight in the EYE!  Bonus Tip: Be careful with what you consume on social media! Comments, Question...

SpaHive’s Morning Challenge! FREE DOWNLOAD.  Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community?...

Julie’s Big Three Takeaways: Show Up, Even When You Don’t Wanna: Success isn’t about magic moments—it’s about showing up when it’s hard.  Your Mindset is Your Superpower: If you think like a boss, you’ll act like one. Reframe challenges and make them work for you, not against you. Stop Overthinking, Start Doing: Analysis paralysis is a dream killer! Comments, Questions, or Podcast Ideas? Email jul...

If your spa slows down in summer—or if you want to maximize the season—this episode is packed with creative ideas to keep revenue flowing! Think Mommy Summer Spa Camp, sizzling service packages, and game-changing collaborations. Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Da...

Dawn’s Evening Skincare Routine ✨ Start Early for Radiant Skin ✨ Pre-Cleanse – Prequel Skin Cleanser, a moisturizing glycerin-based face wash to gently dissolve impurities. Cleanse – Prequel Skin Cleanser with 1% Salicylic Acid for a deep, refreshing cleanse. Tone – Lotion Yon-Ka PS, a refreshing and invigorating toning mist perfect for dry skin. Serum – Retinol, Dawn’s current go-to for targeti...

Contact Julie at Julie@jmpankey.com or DM me on Social! I'd love to meet up in NYC.  Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources f...

Rise and shine with the SpaHive Business Bestie Trio! In this episode, we’re talking all things morning routines—the little habits that set the tone for a productive, peaceful, and joy-filled day. From our must-have morning rituals to the things we try to skip (but sometimes don’t ), we’re sharing what works, what doesn’t, and how to start your day feeling your best. Grab your coffee, get cozy, an...

Dawnie's Favorite Red LED Light - https://www.amazon.com/shop/jmpankey/list/1OR88A2EB3D70?ref_=aip_sf_list_spv_ofs_mixed_d Sally's Famous Potato Salad 10 Russet potatoes  1 small yellow onion diced  3 stocks of celery, chopped 3-5 hard boiled eggs. Sliced  Miracle whip to taste. (Some people don’t like it and we realize that, but it has to be Miracle Whip or it’s not Sally’s Potato Salad) Squirt o...

Is The Seven Husbands of Evelyn Hugo living up to the hype, or is it a flop for the Hive? In Part 2 of our SpaHive Book Club, we dive into Section 2—and let’s just say, we’re not loving it. Did the glitz and glamor hold up, or did it start to lose its shine? Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com   Spa Startup 101: How to Launch a Profitable Spa Business   Save $25 OFF Jul...

In this heartfelt Valentine’s Day episode, Julie is sending you a little extra love and a gentle challenge—to embrace self-acceptance and growth in a way that feels true to you. She opens up about some tough moments at the end of 2024, sharing a few not-so-great firsts and what she’s focusing on now to move forward. It’s real, it’s honest, and it’s a reminder that growth isn’t always perfect—but i...

Book Title: Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid Book Link:  Part 1 Questions/Comments: Pages: 1–80 (Chapters 1–14) Discussion Points: What motivates Evelyn’s drive to leave Hell’s Kitchen? How does Evelyn’s relationship with Ernie shape her initial understanding of marriage? What do you think of Monique’s perspective at this stage in the story? Section 2: Evelyn’s Rise to Stardom...

Your three favorite business besties are spilling the tea on all things CRINGE in the spa world! From spa-goer faux pas that make us wince to the do’s and definitely don’ts of spa ownership… we’re holding nothing back! Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com   Spa Startup 101: How to Launch a Profitable Spa Business   Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Plan...

SpaHive Reads Bookclub January Choice: Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid Book Link Schedule of Book Club Episodes: Discussion of Sections 1 &2 (Pages 1 - 180) : February 7th  Discussion of Sections 3 & 4 (Pages 181-350) : February 28th Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Jul...

Show Notes: Julie’s Vision Board - https://www.canva.com/design/DAGbDyljdCE/8d_AGw6CIVgqvf4Q_w_-Jg/edit Three Questions to Start Your New Year:  What are you going to STOP doing in 2025 What are you going to START doing in 2025 What are you going to CONTINUE to do in 2025 Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $...

Ultimate Business Checklist Julie's 2025 Vision Board    Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHiv...

Our challenge to you: As we close out 2024, we want you to take a moment to reflect, celebrate, and dream big for the year ahead. Your challenge: write a heartfelt letter to yourself. This is your chance to honor your accomplishments, capture lessons learned, and set intentions for 2025. Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa...

Julie and Her Business Besties shift their focus to the provider mentality. Lets talk about how to stay present, no matter what business you walk in to or on! Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com   Spa Startup 101: How to Launch a Profitable Spa Business   Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner;  i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hiv...

10 Items to "Run don't walk to"  1. Sonoma Lavender Heatable Huggables -  https://www.sonomalavender.com/collections/lavender-stuffed-animals 2. Spa Sciences - Nuri Device https://spasciences.com/products/nuri 3. Shower Bombs  4. Ondine Perfume - https://www.ondineperfume.com/ (Be sure to tell them SpaHive sent you!)  5. Iconic Candles- https://www.spacurated.com/ 6. Thai Breast Slap 7. Spa Kits f...

Julie’s TOP THREE Takeaways: The Importance of Shifting Mindset. Instead of viewing tasks as overwhelming "have-to-dos," reframe them as "get-to-dos." This mindset shift can help reduce stress and increase gratitude during busy times, especially in the holiday season. The Power of Mini Retreats - When feeling overwhelmed, take a "mini retreat" to recharge mentally and emotionally.  Revisiting Self...

6 Wellness Tools from your Business Besties! Julie's FAVORITE - Savor Beauty 90 Day Planner !! DISCOUNT LINK High-Frequency Facial Device DARSONVAL Kitsch Heatless Curlers  OSEA Vegas Nerve Oil Infrared Sauna Sessions - Find your LOCAL provider. Support LOCAL!  FREE "Tool"- Brain Dumping: "A brain dump is a technique for clearing your mind by writing down everything that's on your mind, without ju...

Julie's TOP THREE Takeways Prioritize Peace Over Panic: Living in constant fight-or-flight mode is harmful to your health and productivity. A balanced, intentional approach to life helps you thrive. Q4 is Your Power Play: The last three months of the year offer an incredible 90-day window to reset, refocus, and make impactful changes—whether in your business, personal goals, or mindset. Positive S...