SOS with Sonja Rasula

Sonja shares more about the Unique Markets DIGITAL SUMMIT, presented by Toyota Mirai. Designed for entrepreneurs, artists, business owners, freelancers, and all, the virtual conference is ready to help you up your digital game! Some of the topics include social media marketing, how to pitch press, advice for scaling a business, the importance of design and innovation, and more! Visit www. UniqueMa...

Listen to this jam-packed episode to hear how to acquire new customers, increase product reviews, and redesign your website to increase sales. In this episode, Sonja speaks with Llance Kezner, co-founder of Millie’s Sipping Broth. Lance and his wife, Lori, created Millie’s Sipping Broth when Lori, a school teacher, was looking for a quick, easy, and healthy snack between classes. Sonja believes Ll...

In this episode, Sonja talks to Tricia Huffman, founder of Your Joyologist. Tricia is a speaker, writer, life coach, mentor, podcast host, etc. Her clientele includes the likes of artist Jason Mraz, and TV host Justin Willman (Cupcake Wars, Magic for Humans). She created Your Joyologist as an affirmation-based product line with the mission to inspire and empower people. However, her website is con...

A Milwaukee native, Ely Hazard started her company Peach Beast from her living room when her art studio closed down. Known as the Lisa Frank for adults, Peach Beast creates bold statement clothing, jewelry, accessories, and stationery that are all handmade. In terms of the design and aesthetic of her products, website, and social media, Ely is on point, but she needs help growing her following on...

Your website is the #1 way people can discover you, judge your work, and more importantly, buy from you - so you must put your best foot forward! Cullanete Bloom is the founder of Little Pieces, a burlesque-inspired luxury lingerie brand with a focus on sustainability and ethical practices. She makes beautiful high-end products but her photography and website design do not communicate that to the...

Welcome to Season 2 of the SOS Podcast with Sonja Rasula! Get ready for an amazing episode, as Sonja goes in depth about story telling on your website and social media. Salima Visram is an already much accomplished entrepreneur. Founder of luxury vegan fashion brand, SAMARA, Salima was able to reach $1.3 million in sales in her first two years! What Salima struggles with though is becoming more of...

Sonja speaks with Emily Hope Dobkin, founder of Betterish, a company dedicated to providing dynamic and collaborative workshops and classes with the goal of connecting people and fostering community. However, in the wake of COVID-19, Emily is struggling with finding ways to pivot and provide the same interconnectivity and community that she provides through her in-person experiences. Listen as Son...

Krystyl Wright is co-founder of Lot XI (pronounced “Lot Eleven”) an urban apothecary brand based in Compton, California. Recently, her business was featured on HBO’s Insecure which of course caused a spike in her website visitors. However her overall sales did not reflect the increase in visitors. Sonja digs deep into Krystyl’s website to analyze why her conversion rate was so low. Listen as Sonja...

Calling all creatives! This episode our guest is Zach Schwartz also known as DJ LMNOP. Zach is a music producer, DJ, and sound engineer who's worked with the likes of Nike and artists like JC Chasez of NSYNC. Zach can and does A LOT of things, but he’s yet to hone in on one thing which of course makes his website and Instagram a little confusing. Listen as Sonja helps Zach narrow down what exactly...

Sonja gives big insight into upcoming trends, how the new year (and decade) will impact business and entrepreneurship, and she talks with famed astrologer Jessica Lanyadoo , host of the popular Ghost of a Podcast . Get ready to laugh and be inspired as we all enter the 'roaring twenties'... Want more help and inspiration from Sonja? Make sure to follow her @sonjarasula on Instagram and Twitter !

Do you love Sonja's Top Takeaways? Then tune-in to this Q&A bonus episode packed with some of Sonja's best nuggets of information and clarifying advice. Listen as Sonja answers some of your burning questions about business and even the boss lady herself. Make sure you subscribe on Apple Podcasts and follow us on Spotify to receive all the latest podcast episodes and updates. Want more help and...

Listen in as we call up some of our guests from season one to see how they've applied Sonja's advice and what the results have been. You won't want to miss out on these encouraging success stories! Want more help and inspiration from Sonja? Make sure to follow her @sonjarasula on  Instagram and  Twitter !

In our final episode of season 1, Sonja speaks with Mohnia Patel, the founder of  Shanti Wellness , a CBD and wellness company. Mohnia started Shanti Wellness after being fired and realizing that she wasn't happy and needed to forge her own path towards wellness and joy. Sonja helps Mohnia find the best way to connect with her customers, how to diversify where she sells her products, and how grow...

Be loud and be proud! Join Sonja as she helps Shujan Bertrand, founder of the chic home goods company  Aplat , promote her own company without feeling in-authentic or over-the-top. Shujan's desire to promote her company extends to her social media photography, the only problem is she's a bit camera shy and needs help getting over her fear to make Aplat's story standout online. Sonja and Shujan als...

In this week's episode Sonja talks to Travis Peterson, the owner of a prank greeting card company called  Joker Greeting . Travis wants to increase his sales and grow his company past the one million dollar mark all while he is the only employee. Travis reveals that while he wants to grow his business, he may need a little push to trust more retailers with his product and utilize Instagram more. D...

Don't let advertising intimidate you! In this episode, Sonja is here to help navigate the world of social media advertising with Megan Combs, the owner of  Stitch & Shutter a modern leather goods company. Along with the complex ins and outs of Facebook and social media advertising, Sonja and Megan talk about not being afraid to be yourself and how to present behind the scenes content on Instag...

This week Sonja helps Michelle Zagardo, founder of the headband company  Lysande , find the confidence she needs to grow her company through manufacturing and by changing her pricing. Hear Sonja break down how to create the best Instagram account for your company and how to take better model and product photography. Don't forget to stay tuned for Sonja's Top Takeaways at the end of the episode. Wa...

Are you getting paid? In this episode Sonja helps Gemma Greenhill, co-founder of the stylish clog company  Santa Venetia , find ways to make sure she gets her money! They also discuss other common struggles for small business owners such as paying off loans, owning up to being a small business, and getting through the dark days of running your own company. Don't forget to stay tuned for Sonja's To...

Sometimes you just need to get over yourself and present your brand for the whole world to see! Listen in as Sonja helps Kyle Lin of the advertising agency  Immigrant Creative , get over his fears and post about his company on social media. Sonja also talks through the hiring process and the best ways to grow your company. Don't forget to stay tuned for Sonja's Top Takeaways at the end of the epis...

Tune in as Sonja emphasizes the importance of model diversity and brand first impressions. Gwen Gardner of  Simply Chickie needs to be encouraged to trust her gut and rethink her social media strategy. Don't forget to stay tuned for Sonja's Top Takeaways at the end of the episode and make sure to follow her on  Instagram and  Twitter . Need to create email marketing campaigns? Visit  Constant Cont...

Listen in as Sonja helps Mo, a whimsical jewelry maker and owner of  MoCoLa , learn how to increase her revenue and scale her company! Don't forget to stay tuned for Sonja's Top Takeaways at the end of the episode and make sure to follow her on  Instagram and  Twitter . Need to create email marketing campaigns? Visit  Constant Contact and get a 30% discount on your first three months today!

The owner of  Broadway Baker , Jim Osorno, needs Sonja's help with pitching his business to the press as he prepares to open his first brick and mortar store. Listen for money-saving tips on getting great press, learn Jim's story, don't forget to stay tuned for Sonja's Top Takeaways at the end of the episode. Want more help and inspiration from Sonja? Make sure to follow her @sonjarasula on  Insta...

Coming soon! SOS is a new podcast hosted by Sonja Rasula, founder of Unique Markets, the largest pop-up retail experience in the United States. Stay tuned, as Sonja answers some of the most pressing questions from small business owners and entrepreneurs.