Sole Material

Sole Material evaluates the staying power of the New Balance as they have managed to redefine their hold on the footwear marketplace through strategic collaborations and reengineered models.

Sole Material pays homage to the original Melo as the NBA All-Star, Gold Medalist and NCAA Champion announced his retirement after 19 seasons.

Sole Material reviews the past, present and future of PUMA's brand equity in the market and examines how they have managed to successfully connect with multiple generations of lifestyle consumers.

Sole Material revisits key performance indicators of footwear tech innovation that impacted consumers and the marketplace alike over the past 3 decades.

Sole Material debates all aspects of the past, present and future of the sneaker culture and emphasizes the importance of finding a personalized niche as an ambassador of the shoe game.  

Sole Material takes a trip down memory lane to unveil our favorite uniform designs from past and present NBA, NFL, NHL and MLB pro sports teams.  

Sole Material discusses the evolution of strategic partnerships between footwear companies, retail chains, boutiques, artists and athletes for co-branded product collections.

Sole Material spotlights the shoes worn during the 2022-23 NBA season by adidas signature athletes and predicts how the 3-Stripes brand will advance into the next era on the hardwood.

Sole Material applies a financial planning and analysis lens to the failed acquisition and accounts payable debt that led to the DMV-based retailer YCMC closing operations after 74 years of business.

Sole Material retrospectively explores the omni-channel retailer's business growth plan to simplify their footprint including a shared vision with Nike in the future marketplace.

Sole Material discusses the viral mass appeal of the MSCHF brand Astro Boy inspired boots that blurred the lines of art, fashion and click-bait in today's sneaker culture.

Sole Material celebrates the 36th anniversary of the Nike Air Max 1 and discusses how March 26th has become a global phenomenon since its inception in 2014.

Sole Material details the robust evolution of the consumer shopping journey and explains why the future is omni-channel.

Sole Material charts the trending stock for historically black branded apparel during a peak time period of cultural awareness.

Sole Material tackles everything Reebok and discusses how the time is now for the brand to establish equity in a dynamic generation of consumers and taste makers.

Sole Material explores the culmination of changes in e-commerce sales reporting for third-party merchants and how retail tax laws have changed the reseller online marketplace.

Sole Material salutes Lebron James for breaking the NBA all-time scoring record and highlights a 20-year sneaker legacy of A Kid From Akron that has lived up to the hype of being basketball's Chosen One.  

Sole Material unveils the most memorable NBA All-Star kicks in our lifetime with a compilation of starting five sneaker rosters. *BONUS EPISODE for Audio Podcast Listeners Only!

Sole Material breaks down how Memphis Grizzlies superstar Ja Morant ascended to the top tier of the Swoosh roster with the confirmation of his signature shoe the Nike JA 1.

Sole Material commemorates the golden age when purchasing sneakers was just a phone call away and reveals some of our most memorable deals. 

Sole Material honors the direct mail catalog giant Eastbay with our take on the success of their business model and marketing strategy in wake of the retailer permanently closing doors in 2022.

Sole Material celebrates four decades of the Nike Air Force 1 by revealing our favorite releases, purchase history and wishlists. 

Sole Material pays homage to the multi-sport legend Bo Jackson by sharing nostalgic memories and spotlights his game changing impact on sneaker history and pop culture.  

Sole Material shares memorable sneaker releases that came with detailed packaging, accessories, toys and custom artwork.

Sole Material examines Nike's latest trademark lawsuit against KIY and Reloaded for profiting on shoe designs that infringe on the trade dress overall appearances of the Air Jordan 1 and Nike Dunk models.