Sole Material

Sole Material highlights Reebok's effort to regain the marketshare and brand equity they once held in the 90's by enlisting Shaquille O'Neal as President and Allen Iverson as Vice President of Basketball.

Sole Material shows love to the WNBA by reviewing the new A'Ja Wilson signature shoe from Nike and compares them to previous women's models from the swoosh brand. 

Sole Material serves up another signature episode of Sneaker Business Talk by sharing the hottest sales and deals from discount retailers in Spring 2025.

Sole Material reviews the rollout of the Nike Book 1 signature shoe line for NBA All-Star and Gold Medalist Devin Booker of the Phoenix Suns.

Sole Material chronicles the evolution of Ja Morant's marketability on and off the court that has led to a potential re-invention of his signature Nike series.

Sole Material reflects on the career and impact of the newest first-ballot Basketball Hall of Fame inductee, Carmelo Anthony.

Sole Material discusses the rise of live social selling and details how the WhatNot app marketplace is the next resell platform taking over the sneaker community.

Sole Material delivers another episode of Clarity Over Popularity by sharing the hottest sneaker sales hitting discount retailers in early 2025.

Sole Materials analyzes the retail market performances from signature basketball shoe NBA players De'Aaron Fox and LaMelo Ball.

Sole Material hands out a compilation of awards in various categories representing the 2024 Sneakers of The Year.  *In Memory and Dedication of DJ Clark Kent

Sole Material spotlights noteworthy footwear hitting the NBA hardwood in the first quarter of the 2024-25 season including commentary on the newest sneaker free agent signings.

Sole Material celebrates the first signature shoe for De'Aaron Fox under Curry Brand with the introduction of Speed that Scares in the Fox 1 launch campaign.

Sole Material kicks off a new podcast season with Black Friday and Cyber Monday tips for your 2024 holiday shopping experience.

Sole Material celebrates 3 years podcasting with the Season 4 Finale by thanking our supporters, acknowledging our international fans and sharing our favorite episodes!

Sole Material takes a trip down memory lane to highlight iconic sneakers from past USA Basketball teams during their quest for a Gold Medal at the Olympics.

Sole Material highlights the latest sneaker deals and clearance item purchases kicking off the Summer 2024 retail season.

Sole Material discusses the current footwear business marketplace trends and brand equity strategies while predicting the next phase of consumer behavior in the sneaker game.

Sole Materials highlights the significance of basketball footwear and style in other major sports via hybrid performance silhouettes.

Sole Material reflects on the influence of basketball magazines and print ads on the pre-digital era of hoops lifestyle consumers.

Sole Material celebrates 30 years of SLAM magazine with a tribute episode to the publication that defined an era of basketball culture and lifestyle.

Sole Material tackles the history and future of performance cross-trainers, signature sneakers and lifestyle collections marketed by NFL players.

Sole Material dishes a hot take on our favorite sneakers and brands worn on the hardwood during the 2024 NBA Playoffs leading up to The Finals.

Sole Material reacts to the news of JD Sports acquiring sporting goods retailer Hibbett Sports in a $1.1 billion buyout.

Sole Material shares stories on specialized customization projects and debates the existence of creativity in today's sneaker game.

Sole Material debates the criteria for earning a signature shoe and forecasts the next NBA star who deserves a performance sneaker of their very own.