(So) How's Business?

In this grounding and deeply honest conversation, Alma sits down with AnnRita Njiru-Mugo, business strategist, ecosystem builder, and soon-to-be certified coach, whose career has spanned academia, entrepreneurship, climate impact, and supporting African women founders. From lecturing at Strathmore University at just 22, to co-founding an EdTech startup during COVID, to coaching and mentoring found...

At just 26, Grace Kimaru swapped her gumboots for grit and walked straight into a male-dominated hardware industry in Dandora, Nairobi — with no experience, no blueprint, and a whole lot of audacity. In this episode of (So) How’s Business? , we unpack the real story behind the viral video where Grace celebrates her first-ever sale , and why that tiny moment meant everything after days of zero cust...

Linda Muriuki, financial literacy educator and founder of Finance4Families, breaks down the real building blocks of generational wealth: money habits at home, family business systems, intentional conversations, and financial protection planning. No theory, just lived experience, cultural honesty, and practical strategy Kenyan families actually need.

In this deeply moving episode, Priscilla opens up about her journey through years of loss, grief, and rediscovering self-worth. After losing a baby and experiencing multiple miscarriages, she found herself questioning everything, her body, her faith, and her place in the world. But through that pain came purpose. While training to become a mindset coach, pregnant with her son after seven years of...

In this deeply inspiring episode, Mercy Achieng shares how her early life in Kibera shaped her purpose and fuelled her mission to create lasting impact. From watching her parents rise from poverty through grit and grace, she learned the true meaning of resilience. Today, she’s channeling that lesson into building a business that serves those who need it most. Her story is a reminder that perspecti...

What does it really take to build a proudly Kenyan brand in an industry dominated by foreign ownership? In this episode of (So) How’s Business?, host Alma Mabachi sits down with Jennifer Odera, founder of T&Co, a premium tea brand on a mission to bring Kenyan tea ownership back home. Jennifer opens up about her journey from idea to execution—how she started T&Co, the hurdles she’s faces ra...

No one prepares you for how personal building a business can get. The highs, the heartbreaks, and the moments you wonder if it’s all worth it. For African women, it runs even deeper. We’re building dreams while raising families, managing expectations, and learning to thrive in the mess Hosted by Alma Mabachi , So, How’s Business? is a raw, unfiltered podcast spotlighting the untold stories of Afri...