She Coaches Coaches

You open Instagram. You start typing a post. You stop and think, "I hate this." If that's you, you don't have a marketing problem. You have the wrong marketing model. In this episode, Candy breaks down why most client creation advice was built for marketers, not coaches, and why that mismatch is what makes marketing feel so uncomfortable. She shares the story of Lindsey, an anesthesiologist turned...

You've been chasing more followers, more content, more press. KJ Blattenbauer wants you to stop. Because none of that is your actual problem. Candy Motzek sits down with KJ Blattenbauer, founder of Hearsay PR, author of Pitchworthy, and creator of the Recognition Report and Roadmap. With nearly three decades in public relations and placements in Forbes, Inc., Fast Company, Architectural Digest, an...

You can't build anything meaningful from chaos. And yet most of us keep trying. Candy sits down with Coach Mo Cooper, healthy lifestyle and nutrition coach, founder of the Mowglo Wellness Collective, and someone who has been exactly where her clients are. After losing 65-plus pounds, maintaining that loss for over 15 years, and navigating a multiple sclerosis diagnosis, Mo now teaches simple, sust...

If you're a good coach who knows you can help people but you still can't sign clients consistently, this episode is your starting point. We kick off a special ten-part series called Build Your Business Like a Coach, introducing the Consistent Client Method. A completely different way to grow a coaching business that doesn't rely on constant content creation, social media algorithms, or strategies...

Most of what's stopping you from going after what you really want isn't coming from outside. It's coming from inside. And according to Liz M. Lopez, executive coach, bestselling author, and speaker with 19 years of coaching experience, it comes down to permission. Candy sits down with Liz to talk about the seven permissions framework she developed after nearly two decades of watching brilliant lea...

You're doing the work. You've got some momentum. But growth feels heavier than it should and you're not sure what's getting in the way. This episode is for you. Candy Motzek sits down with Adam Roach, founder of I Love Coaching Co. and coach to established coaches across four continents, to talk about the four-phase model that takes a coaching practice from uncertain to $360K and beyond without ad...

You've told yourself you'll raise your rates when you have more testimonials. More experience. More certainty. But the threshold keeps moving. And deep down, you already know why. If you've been undercharging and calling it strategy, this episode is for you. Candy, gets into the belief that sits underneath most coaches' pricing decisions. It isn't about the numbers. It's about whether you believe...

You've been so focused on the finish line that you haven't thought about what you're running toward. That's where it gets hard. Candy sits down with Lori Candela, certified professional retirement coach and founder of Retiring on Purpose. With more than 30 years of experience in coaching, leadership development, and career transition, Lori helps successful professionals prepare for the non-financi...

You've been disappointing yourself for years to avoid disappointing other people. Shelly McClintock is here to say: that's not purpose. That's a pattern. And it has a name. Candy sits down with Shelly McClintock, founder of Pioneer Together and a coach with 30 years of experience in human services, trauma-informed care, nonprofit leadership, and psychology. Shelly has lived this journey herself, t...

You've rewritten your niche a dozen times. Narrowed it, widened it, hired someone to help you position it. And it still doesn't feel right. If you've been calling this a clarity problem, this episode is going to reframe it entirely. Coaching niche confusion is rarely about strategy. It's almost always about courage. Candy, breaks down why most coaches already know their niche and what's actually s...

If money makes you anxious, avoidant, or just tired - you're not bad with money. Your nervous system is doing exactly what it was trained to do. Candy sits down with JD Rose, Financial Well-Being Coach and creator of the Whole Money Method - a whole-person approach to personal finance grounded in practical strategy, emotional clarity, and energy alignment. Drawing on 25 years spanning therapeutic...

You were probably taught, somewhere along the way, that you could be financially secure or you could be happy. Not both. That belief might be the most expensive thing you own. Candy sits down with Marie Clark, business coach, speaker, and founder of Move to Joy Coaching. With more than 15 years of experience leading high-impact transformation projects, Marie helps high-achieving women move from bu...

If writing a book has been sitting on your list for a while but you're not sure where to start, when to start, or whether it's even the right move right now, this episode will help you get clear. Candy Motzek sits down with Stacy Ennis, bestselling author, book coach, and speaker with 17 years in publishing. Stacy has impacted more than 100 books, ghostwritten for a Nobel Prize winner in medicine,...

You've got the title, the salary, the career you worked decades to build. But something feels off, and you can't quite name it. This episode is for you. Candy Motzek sits down with Rochelle Trow, author of two Amazon bestselling books, including her newest release, Anchored, and a former senior HR executive with 25 years across seven global organizations. Rochelle now coaches senior leaders naviga...

Four out of ten executives fail within 18 months of a new appointment. Not four percent. Forty percent. And the organization isn't the one who pays the highest price. Candy Motzek sits down with Navid Nazemian, an international bestselling author of Mastering Executive Transitions, an executive coach, and a LinkedIn Top Voice, to unpack one of the most under-discussed problems in leadership and on...

That voice in your head that says you're not ready, not good enough, not worthy? Laura Jane Layton calls it your inner bully. And she's spent years figuring out how to turn it into your biggest cheerleader. Candy Motzek sits down with Laura Jane Layton, author of the children's book series Suddenly Finds a Superpower, to talk about why negative self-talk runs so deep for coaches and high achievers...

It isn't crisis. It isn't failure. It isn't even unhappiness exactly. It's the feeling of standing at the edge of a chapter that's ending and not quite being able to see what comes next. You've worked hard for what you've built. By most measures it's working. But something underneath it is quietly shifting. And you haven't said it out loud yet because it's a confusing thing to feel when you've ach...

If your coaching business feels harder than it should, this episode will help you understand why. Candy Motzek sits down with Dr. Heather Tucker, Business and Life Harmony Coach, certified trainer of over 400 coaches, and host of the Freedom Fridays Show, to get into what's really underneath the overwhelm, self-doubt, and exhaustion that coaches feel even when they're doing everything right. Dr. H...

If you've built your coaching business by working hard, saying yes, and pushing through but something still feels off, this episode is for you. Candy Motzek sits down with Debbie Heiser, founder of The Lit Up Life and a 25-year Fortune 500 executive, to talk about what's really underneath a coaching business that isn't flowing the way you want it to. Debbie shares her vase metaphor. Every time you...

If you have spent decades caring for everyone else and now find yourself wondering who you are and what you actually want, you are not lost. You are ready. Lori Danecke has walked that road herself and now guides women over 40 through the deep inner work that helps them reclaim who they truly are and move boldly into what comes next. What You'll Discover: Why so many midlife women feel like they h...

What if the question is not just what to build in your business but when, where, and in alignment with what? VerDarLuz has spent decades blending evolutionary astrology, human design, and shamanic wisdom to help entrepreneurs stop copying someone else's strategy and start building businesses designed around who they actually are. What You'll Discover: What locational astrology is and how knowing y...

You tell yourself you'll take the walk after you finish the proposal. You'll do the creative thing when the week goes well. You'll sit quietly when the to-do list is done. But the to-do list is never done. And the things you keep pushing are exactly what your thinking needs. If you've been treating rest and creative time like rewards you have to earn, this episode is going to reframe that entirely...

You're working hard. You're pushing through. But underneath all of it there's a tension that never quite goes away. A low hum of stress you've normalized. And if someone asked you why, you'd probably say: I think the problem is me. If that sounds familiar, this episode is for you. Most coaches who are forcing it aren't doing the wrong work. They're doing the right work in the wrong shape. And afte...

What if the way you are aging right now is not fixed? What if the small choices you make every single day, what you eat, how you move, how you sleep, whether you challenge yourself, are literally changing how your genes express themselves? Dr. Gillian Lockitch has built her life and her life's work around this truth, and at 80 years old, she is living proof that age really is just a number. What Y...

That low hum of not enough. The feeling of being perpetually behind on something you can’t quite name - even when you’re still showing up, still building, still making things happen. In this episode, Candy talks about the moving goalpost - the thing accomplished people do that keeps them feeling behind, no matter how much they achieve. And what it looks like when someone finally stops and sees how...