She Built This®

Do you consider yourself to be sensitive or an empath?  Growing a successful business, setting boundaries, and negotiations can be challenging for those who are empaths or sensitive individuals. In this episode, host Emily Aborn speaks with Hollis McGuire and Tammy Jordan who share their own experiences of being empaths, sensitive, and hypervigilant.  We talk about:  Some of the unique challenges...

I met today's guest through VIP member, Sarah Guilliot. I began listening to her podcast and LOVE the content she puts on Instagram. One day, I shared in my Instagram stories about Jasmin's show and we were off to the races connecting! In this episode, we’re talking all about vision, leaving a legacy, and determining what’s most important to YOU. What do YOU value? We all have to decide what's imp...

Storytelling in Business is Essential Now More than Ever!  No matter what you do and what your position is in your company, storytelling in business will make you more compelling, engaging, and more persuasive. Storytelling will make you better. Join me in this week's She Built This podcast, featuring speaker, professional storyteller and author, Kindra Hall where we talk about:  Why stories and s...

Now is the time to focus on email and using it to reach your ideal clients!  Email is more intimate and allows you to get cozy, share compelling stories, and can also be a foundation for the rest of your content strategy.  In this week's conversation with copy and email marketing expert, Christy Cegelski, we get into:  Our lack of hobbies and mutual love for all things boring Christy's story and h...

For my 100th episode, I thought it would be fun to hear from another She Built This original- my husband Jason Aborn as we close this first chapter of the podcast. Join us in a fun and lively husband-wife conversation.  We get into:  Our story and how we met  Dating long distance  Our many pivots in the past nine years  Our first business together and lessons learned Our shared and separate intere...

I know it sounds harsh... but it's true. And it's been my #1 lesson during this month of June, which I dubbed the month of "RESET". I was at my wit's end and decided it was necessary to pull back a bit and take a look at where I was, where I was going, and what the next steps looked like.  In this episode, I talk about the clarity and passion that was there all along and was brought back to life i...

The other night, I was falling asleep trying to put my finger on the difference between HELPING and people-pleasing.    I think I nailed it. For me, anyway. People-pleasing DRAINS me of energy and helping BOOSTS my energy and gives me life!    In this episode, I get into my confessions as a people-pleaser in recovery:  Where it might have come from  My experience with people-pleasing when I starte...

This episode is a never-before-tried-by-me activity based on the question I heard in Oprah's Super Soul podcast (The Give), "What is the energy you choose to bring to the world?" “Life can be measured in exchanges of energy - positive or negative, what is the energy you choose to bring to the world? Positive exchanges multiply and grow which is why giving feels so good.” - Oprah The legacy I want...

This episode is a mishmash of things I've been thinking about and feeling lately. The world getting back to normal again... what that looks like from a time and attention standpoint.  How last week was overwhelming and I flaked due to poor planning  My theme for the month of June RESET.  How my thoughts drifted to the negative RIGHT after meditating Being your own cheerleading squad! We don't dese...

Can you build a business without social media?    There are a certain number of businesses that don't NEED social media, but chances are, they can all benefit and grow with a good social media strategy in place.   Today, I'm going to be talking about whether or not you need it as a business, and my seven tips to make it suck less cause spoiler alert: you probably need it for your business and it's...

I don't often share about my messy mucky stuff until I am on the other side of it... but the topic of anxiety is something that has been on my heart and mind for a long time to talk to you all about and I am unpacking it a little bit in this episode, how it comes up for me, and some of the why behind it as I do the work to unpack it.  I know it affects us all in different ways and today I am shari...

Ok, so nowadays that occurrence in and of itself isn't special. BUT this She Built This episode IS extra special as it's featuring five New England entrepreneurs who are sharing their lessons learned, how the past year has impacted their business, what their TOP piece of advice is for other women in business, and more!  A new way to approach time management (Lanette Pottle)  The power of persevera...

"You have everything you need to reach your summit." Join She Built This host, Emily Aborn, and NaughtyGood Bites owner, Lindsay Taylor in a conversation with NaughtyGood Woman of the month, Heather Sweeney.  Heather shares her journey of being COURAGEOUS, trusting, and staying present as she hikes to the summit of Mount Kilimanjaro to raise money for the Leukemia and Lymphoma Society, giving back...

Have you ever heard of the Enneagram?  Maybe you even know a thing or two about your type?  This is not your average personality test and this is not like any other way you have heard about the Enneagram! The Enneagram gives freedom to BE you, sheds light on some of your tendencies and proclivities, and helps you to extend grace to others in your life as well.  In This Episode:  What the Enneagram...

You can't spell funnel without FUN! I believe that you can have FUN while building your business too! Which is what I am all about!    Join me in a conversation with Rachel Krampe who is passionate about curating unforgettable customer journeys with Facebook Ads & Evergreen funnels to keep creatives, coaches, and small businesses sold out.  Her wholistic approach helps business owners create the f...

In this episode, I am joined by Emily Otterman and Amy LaBelle. We talk about how a winemaker and an artist are collaborating in a unique way.  We also hear from Amy as she tells her story of navigating Covid in the hospitality industry, and how it changed Emily's plans for sharing her art.  We talk about gratitude, grace, creativity, and the power of resiliency in togetherness.  About Emily  Crea...

A lot of people have been telling me they want to start a podcast of their own! So, I thought I would pull together a super-comprehensive episode spelling out all the things I wish I knew before I started one!  I cover:  The nature of audio How much time it takes per episode  What to talk about and how to create the content for each episode Consistency and frequency in producing and messaging Dete...

There is a lot of newness bubbling up right now with the welcoming of Spring! Lots of new ideas, creativity, and exciting ventures.  With that comes...  All of the reasons your brain thinks you should NOT launch, not DO, not SAY, and why you should keep on playing small.  Enter the bear brain and the inner critic. In this episode, I talk about why you shouldn't feed these bears:  1. They can be da...

There is stuff all over the place about self-care and what we could be, should be doing. Self-care can feel like just another chore and something on your to-do list. I want to encourage you in today's episode that it can be easyyyyyy and should be all about what you need and what makes you feel good.  Self-care starts with self-awareness and being kind and loving to your body.  In today's podcast,...

In this week's episode, I am chatting with Nicole Saunders, a business coach for women who focuses on helping female entrepreneurs use their personality types and strengths as a superpower in their businesses. Nicole shares about:  Her own entrepreneurial journey Her recent experience of loss and grief  How going deep in your business is better than going wide when it comes to doing all the things...

Want to know how something as simple as laughter can decrease pain, reduce stress, and even help you to move through trauma?  Join me in this week's episode with Pasha Marlowe as we chat about all things laughter!  The benefits of laughter How to find funny in the unfunny What to do if you can't laugh  Easy ways to bring laughter into your everyday And More!  Pasha Marlowe holds a Master's in Marr...

In this episode, I share a personal growth moment. Something that has been holding me back for awhile... in fact, ever since I started my business. For years, people have been asking me what exactly it was that I do. I had three reasons for not telling them.  Fear of not being good enough when putting myself out there Feeling like things needed to be PERFECT before putting myself out there, or tha...

This month, in the She Built This VIP group, we are focusing on living with Passion and LOVE in regards to our businesses and lives! One topic that keeps popping up is one of Boundaries.  How do boundaries relate to having a business and life you love? Today's She Built This guest, Shannon Baker and I chat about just that!  Shannon Baker is the host of the  More than Capable Mompreneur podcast and...

The morning of July 4th, 2018 began like any other in Sadie Raymond's household. What Sadie and her family didn't know, however, was that by the end of the day the course of all of their lives, especially that of their teenage son, Corbin would change forever. After receiving a phone call that chilled her to the bone, Sadie rushed to the scene of a car accident alongside a forested road in their h...

Got questions about Instagram? Today's She Built This guest, Sue B. Zimmerman has answers.  Sue B. shares her backstory with us, how she got started, and: Clubhouse: Her thoughts on the new app and how she sees using it for her business Where you can find answers to her most commonly asked questions on Instagram Hashtags: The best way to research them, how many we should be using, and what to cons...