SEO 101

Explore pivotal digital shifts in SEO in our latest episode. From Google Analytics updates to peeks into generative AI at Perplexity and Google, this episode covers essential topics like YouTube video management tips, WordPress vulnerabilities, and questions from listeners. Gain expert advice on refining SEO strategies for online growth and performance. Tune in for valuable insights! Advertising I...

Discover top-tier SEO strategies for digital excellence. Unpack paid ads, organic SEO, link building, local SEO, and social media tactics. Stay updated on industry trends, monitor competitors, and prioritize customer care. Tune in for expert advice on optimizing your digital strategy for success! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Dive into the latest SEO trends: Google's cache link removal, correlations between website features and algorithm updates, impact of Negative LSA, AI-generated content preferences, and tips to resolve common SEO issues. Stay informed and navigate the digital landscape with expert insights and practical advice. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redci...

Explore advanced SEO strategies in this 7th chapter of the SEO 101 Learning Series, from optimizing organic SEO to mastering local SEO and content creation with AI, gain expert insights! Also learn whether you should continue paid ads if your rankings soar and some effective social media management tips. Elevate your online presence with actionable info. Advertising Inquiries: https://redcircle.co...

Explore the latest SEO developments, including a potential Google update, bug fixes, WordPress speed enhancements, and Google's AI-powered Chrome update. Plus, listener questions were answered on URL versions and server errors. Stay informed and boost your SEO game with this episode! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Explore the fundamentals of SEO in this 6th episode of the SEO 101 Learning Series. Discover essential tools like Google Analytics and SEMRush, low-cost rank tracking options, and custom dashboards for data centralization. Learn effective evaluation techniques, cost-saving strategies, and the importance of monitoring site health. Stay updated with cutting-edge SEO trends and techniques! Advertisin...

In this episode of SEO 101, we take a quick break from the learning series and delve into Google's October and November 2023 core updates, share insights on handling ranking fluctuations, and explore Google's groundbreaking Gemini 1.0. We also cover essential SEO news, including the return of "how-to" rich results and Google's response to Canadian legislation. Tune in for all t...

Discover the art of effective link-building in this 5th episode of the SEO 101 Learning Series. We cover guest posts, press releases, and safe linking tactics, shedding light on "nofollow" links. Plus, we explore social media's impact and reveal influencer marketing and podcasting insights for effective SEO. Tune in for more essential SEO knowledge! Advertising Inquiries: https://redci...

In this 4th episode of the SEO 101 Learning Series, dive into the world of Local SEO and discover essential tips for local business success. Learn how to optimize your online presence, create a standout Google Business Profile, and employ effective strategies to connect with nearby customers. Boost your local market visibility today! Advertising Inquiries: https://redcircle.com/brands Privacy & Op...

In this SEO 101 podcast episode, we delve into the fundamentals of Search Engine Optimization. Learn about optimizing web page elements, crafting effective content, using structured markup, and essential tools for SEO success. Perfect for the beginner, discover actionable insights to boost your website's visibility. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https:/...

Unlock the fundamentals of SEO planning in this episode! Discover market insights, keyword strategies with SEMRush, competitor analysis, realistic goals, effective social media planning, and essential tool setups. Lay the groundwork for SEO success as we explore the core principles of digital visibility. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/p...

This episode is Chapter 1 of a multiple episode series for learning SEO fundamentals. In this chapter Ross and Scott discuss the Beginning of SEO with a focus on the absolute basics of search engines and their growth to now. The topics discussed include what SEO is, why it is named that, who the noteworthy search engines are, their marketshare, and how search engines work. The next episode will be...

 In this episode of the SEO 101 Podcast, we discuss an anticipated Google algorithm update, Danny Sullivan's views on AI-generated content, and the diminishing link reports in Google Search Console. We also cover Google's bug fix in News indexing, the discontinuation of the related search operator, and the performance-enhancing WordPress V6.3 update. Insights from the Washington Post's...

Join us in this SEO 101 Podcast episode as we explored the latest Google updates, AI-generated reviews, critical vulnerabilities, and essential SEO tips. Stay informed on search engine developments and optimize your online presence with key insights and expert advice. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Bing went there and compared AI sizes with Google. After some snickering, Ross and Scott discuss the new changes to dot AI as a top level domain vs a country code domain, Google’s mobile-first indexing, and how to use ChatGPT for schema markup creation. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Google has had a few bugs as of late that are discussed here, along with some valuable anecdotes about existing client SEO issues that you should avoid, the vast importance of blogs and why, and much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ross and Scott discuss AI pioneers quitting Google to warn about the technology’s danger; the use of historical data to evaluate search quality, and more Google updates. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

April’s latest and significant Google product review update is discussed along with the announcement that Google is building a new search engine codenamed Project Magi. The hosts discuss the recent changes to the search landscape… most notably that Bing is in the news more often. This full episode continues with more search engine news worthy of your time. Advertising Inquiries: https://redcircle....

Another broad core update is unleashed, improvements to the Search Status Dashboard, a tip for video SEO that you don’t want to miss, and more insights into the good and bad of AI for SEO.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

More information continues to be revealed about Google’s Product Review Update. Ross and Scott review more about ChatGPT and SEO, plus a local SEO tip, and more thoughts from Google’s John Mueller. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Google says they will automatically set up Google Analytics 4 for anyone who hasn’t done so… but it comes with serious caveats you need to be aware of. Also, AI chat is all over the news right now and for good reason, it is changing the way we work! Ross and Scott discuss the latest news on AI for SEO and the teased releases of AI for search from Bing and Google. Advertising Inquiries: https://red...

Scott and Ross discuss the long-running round of Google algorithmic updates and their respective (but significant) impact on search results. They discuss the impact of the helpful content update on AI written content and finish off the episode with the answer to an SEO 101 listener question. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

The hosts started the show by reminiscing on the beginning of Search Engine Land which is now celebrating its 16th birthday. Next up, was the New Google Search Status Dashboard which reports widespread issues for site owners. Other topics discussed include the latest news on the Google Helpful Content Update that targets low-quality content created, a new Link Spam Update that’s about to roll out...

The hosts started the show by discussing the lawsuit Google filed against a company promising Page 1 rankings. Other topics discussed include duplicate website content, the impact of backlinks on ranking, Google algorithms to detect & demote AI-altered plagiarized content, HTTP/3 as a factor in ranking, and much more! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https...

Ross & Scott started the show with news on WooCommerce WordPress plugin vulnerabilities. They then talked about reviewing structured data, updates on Google Business Profile photos, the impact of local review keywords on local rankings, disappearing reviews caused by a GBP bug, and much more!  Bonus: Ross shares some of his learnings from a recent DMO Mastermind.  Advertising Inquiries: https:...