Search Engine Journal Show

What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly.   It takes creativity to overcome the challenges of working regionally. We're here in person today to talk with Diana Martins, an SEO Analyst with Hostgator, which offer...

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. Mark has been involved in a few adventurous and notable projects over th...

Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company based in Alexandria, Virginia. She leads and develops the key SEO initiatives on fool.com, including short-term and long-term SEO goals and objectives with measurable performance results. Throughout her career, Alli has...

Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios , Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in here career, Gisele started exploring formats of linkable content and testing content that was outside the norm. That's when she realized there was a need for creative content in SEO and link building...

Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a successful SEO audit. What makes a website stand out? Are you – or your clients - making an elaborate effort to make your presence known? With Joe's vast experience collaborating with the world's largest Fortune 500 companies and Silic...

SEO and E-commerce Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we'll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure. If you feel this show gives you the tools to improve your SEO and create brand awa...

In this episode, our guest is Marty Weintraub. He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search Awards, including 5X most recent Best Integrated Agency. AimClear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.

Frederick Vallaeys joins Loren Baker to talk about PPC and automation trends introduced by the ad engines. Automation is everywhere – but what does it mean for practitioners? Are we being replaced by machines? How can we reskill to remain valuable to our clients/organizations?

Nicky Wake, founder of The Search Awards, joins Search Engine Journal founder Loren Baker to discuss the story of how she got started in the industry awards space, the growth of Search Awards in the U.K. & EU, and the expansion globally into the U.S.

Mark Traphagen, VP Product Marketing & Training at seoClarity, joins Search Engine Journal founder Loren Baker to discuss SEO automation. No longer a luxury add-on, automation is essential. Learn more about Edge SEO (the ability to make site changes "in the cloud" without involving IT or dev) and Cloudflare Workers – and whether this is the future of SEO, at scale.

Loren and Simon will be discussing Simon's SEO journey from the publisher side at AOL (TechCrunch & HuffPo) to his current "marketplace SEO" focus at Trader Interactive and previously with ForRent.com, and then a bit on working with smaller teams to efficiently get the SEO job done. Simon Heseltine is the VP of the award winning Audience Growth at Trader Interactive (Best In-House Team of 2020 at...

Google's Developer Advocate, Martin Splitt joins Search Engine Journal Founder Loren Baker in this live Q&A about Google Core Web Vitals, the delay to June for the Page Experience Update, and other overall performance and speed needs for websites to better compete within Google and convert users.

Nik Sharma, of Sharma Brands joins Search Engine Journal Founder Loren Baker to talk about the best chat, email, loyalty, and other ecommerce apps you can use, how they work, and how they help with long-term customer retention after the initial SEO sale.

In this episode, Loren Baker talks with Arsen Rabinovich, Founder & Managing Partner at TopHatRank, about WordPress SEO, often overlooked SEO issues, site migrations, and much more.

Loren Baker interviews Melissa Fach, a long-time SEO consultant and former editor of Search Engine Journal, about her move from being an SEO consultant and search industry content editor to taking on a massive change – going in-house to manage enterprise SEO content at Cox Automotive.

How does affiliate marketing tie in to SEO? More than you'd think. Google algorithm updates have led to mega affiliates and their listices ranking higher than ever. How do you get your product or service in the mix? Adam Riemer joins Loren Baker to discuss affiliate marketing, the state of the affiliate industry and crossing the streams of SEO and Affiliate Marketing.

Loren Baker hosts Navah Hopkins, host of SEJ's Ask a PPC column and Director of Paid Media at JustUno. Expect Loren & Navah to dive into remarketing, tracking ROI and other questions & answers coming from the SEJ Show audience.

We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are still impersonal and not as helpful as we had hoped they would be. Dr. Michelle Zhou, co-founder and CEO of Juji, Inc, as well as inventor of IBM Watson Personality Insights, joins us to talk about her belief that in order for Chatbots to be effective, t...

Looking for great ad opportunities on social networks other than Facebook? Learn all about the targeting options, ad placements, best practices, and caveats within Pinterest, Snap & TikTok.

How much Google knowledge and SEO experience is needed for Apple or Android app store optimizations? Turns out plenty. In Friday's episode, Jackie Chu of Uber will be discussing ASO and how SEO's may have an upper hand when it comes to the optimization of apps as some SEO knowledge spills over into the world of ASO.

Amy & Loren will be answering questions from Amy's eSummit's PPC Master Class, which can be viewed here : https://www.searchenginejournal.com/presentations/

How are you preparing for the Core Web Vitals transition in May? How are you managing the mobile-first index transition? What steps do you take to assess the impact of an algorithm update? How do you get ahead of algo updates? What can you do to minimize negative impact?

Bing Webmaster Tools may be one of the most overlooked items in an SEO's toolbox. Not only can you submit your site via Bing to Bing, Yahoo and DuckDuckGo, but you can also use BWT's internet toolsets to get a better understanding of how Bing crawls and views your site, and an idea on ways to optimize for overall SEO performance.

On today's episode of the SEJ Show, Brent Csutoras is joined by Thomas Kramer, Co-Founder, COO at Paladin Software & Measure Studio and Sarah Galvez, Director of Social Media and Audience Development at Biden for President. Sarah talks us through many aspects of the campaign, from tactics to strategy, while Thomas gives some insight into how they approached data tracking and interpretation.

On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on trends in News Search, what John feels will be a News Search focus in 2021 and a little bit about NewzDash.