Revenue Brothers

Are consultants worth their price tag? Or have all the bad players out there ruined it for everyone? As former consultants themselves, Raul and Toni debate if consultants are a con or a cure, and give us tips on what to look out for when you want to hire one for your project. (00:00) - Introduction (00:58) - Consultants: Con or Cure? (03:52) - The misconceptions of consultants (08:59) - When all y...

Is the SDR role dead? Are their methods obsolete? Or have they been completely replaced by AI and automation?  In this episode, Raul and Toni talk about the perception of the job, and how a lot of people just don't understand the role SDRs do. (00:00) - Introduction (01:35) - Is the SDR dead? (05:30) - What is an SDR today? (08:45) - The future of SDR work (15:22) - The truth about cold calling (2...

SaaS Benchmarks: Are they valuable tools? Or are they misleading and potentially harmful to your business? In this episode, Raul and Toni debate the merits of benchmarks and give real-world examples of challenges associated with them and how to make them more meaningful to your company. (00:00) - Introduction (01:00) - Benchmarks: Con or Cure? (09:02) - If you use benchmarks, this is what you need...

From Adam Robinson vs 6sense, to Hubspot vs Salesforce, there are plenty of SaaS companies starting public fights with competitors. But could it be the ultimate marketing play for you? Or are you just asking for trouble? In this episode, Raul and Toni talk about their favorite company fights, when you should consider picking a fight, and how to identify an enemy to go after. (00:00) - Introduction...

In this episode Raul and Toni debate if MEDDIC is the magic Sales framework everyone claims it to be. Or should you ditch it for a more custom framework instead?

If you've been keeping up with SaaS news, you'll have seen that SalesLoft recently acquired Drift (in reality, it was more of an acquisition). In this week's episode, Raul and Toni debate if it’s another SaaS collapse or if it’s actually a brilliant move by Vista Equity Partners. (00:00) - Introduction (01:42) - The Salesloft and Drift Merger (03:55) - Another SaaS collapse? (13:21) - Are companie...

Are VCs helping us become better companies? Or are we just stuck breeding mice? In this episode, Raul and Toni debate the realities of the VC/Startup relationship today, the trap many companies keep falling into, and how you should build your company instead. (00:00) - Introduction (00:41) - Goodheart's Law and the Mice Problem (05:33) - The VC Perspective (17:46) - The Future of the VC Game

In today's special fatherly advice episode, Raul and Toni talk about what advice they would give their kids when it comes to business today.  (00:00) - Introduction (03:06) - Play the long game (05:52) - What's more important than money? Leverage (07:42) - Focus more on the behavior (11:26) - Do you even need University anymore? (16:19) - Trust the process (21:43) - Want above average returns? Don...

Are you still focused on optimizing every single department? Well, I’m sorry, that’s not enough anymore. In today’s episode, we’re talking about how companies need to start thinking about the entire go-to-market as a whole to get you to target in 2024.

Is SaaS doomed in 2024? If you've been listening to the LinkedIn pundits, you might think so.  In this week's episode, we debate the future of SaaS and find that the truth isn't actually so gloomy. (00:00) - Introduction (01:17) - Is SaaS dying in 2024? (06:37) - If not SaaS, then what? (10:03) - Confusing business models and go-to-market models (12:17) - The fundamentals of SaaS today (20:01) - S...

2024 is here, but are you ready for it? In this episode, Raul and Toni talk about some of the practical things you should be doing now to kick off the year and be smarter with your strategies. (00:00) - Introduction (02:30) - How to kick off 2024 (02:38) - Study the financial plan again (06:49) - Set the pace from day 1 (12:05) - Start the year cleaning and preparing (14:37) - The commercial kicko...

In today's episode Toni and Raul debate about the role of Revenue Operations in SaaS today. Is it the cure it's been promised? Or does it not live up to the hype? (00:00) - Introduction (02:44) - RevOps as a cure (06:59) - RevOps as a Con (13:12) - Toni's vision of RevOps (19:56) - What is a revenue engine? (23:17) - Your first RevOps hire (28:21) - The state of RevOps right now

Are AI tools in your tech stack worth the hype? Could they really make your sales team better? Or replace them completely? In this week's episode, Raul and Toni debate if they're really the cure they claim to be. Or if it's just another con. (00:00) - Introduction (02:00) - AI in Sales (05:45) - The current state of AI in Sales (09:08) - The future of AI in Sales (13:09) - The limitations of curre...

Outsourcing your outbound sales team: Is it worth the promise that agencies have been feeding us? Or is it just a scam? In this week's episode, Raul and Toni debate the pros and cons of hiring an outsourced outbound team, talk about their outsourcing experiences, and tell you what you need to know if you're thinking of going down that path. (00:00) - Introduction (00:58) - Outsourcing outbound: Co...

Can hybrid work actually work in the world of Sales? Or is it really just a big scam? In this episode, Raul and Toni join the ongoing debate and give a bit of a controversial take to this new way of working. (00:00) - Introduction (02:58) - Hybrid work in Sales: Scam or scheme? (05:05) - Feeding off outbound energy (09:10) - The work that can be done at home (14:46) - Devloping a sensible approach...

Product led growth is still trending. But can you run this motion? Is it just another lever? Is it a scam or not? Those were some of the things we got into today (00:00) - Introduction (02:14) - Scam or not?: PLG (07:50) - Maybe it's just a lever? (10:50) - Can you run this motion? (15:21) - PLG and.. nothing else? (20:59) - Product led sales

Is planning boring?.. Not in this episode - because we jump into what's broken and a very different approach you can take. (00:00) - Introduction (02:28) - It's planning season (05:37) - The levels of planning (16:09) - This is what planning is for (19:29) - Looking forward (23:07) - The hangover quarter (32:14) - What is GTM forecasting even?

If you've found yourself blaming the bad results in your GTM engine on the current market, then stop. Because your boss and board don't care. In this episode, Toni and Raul talk about the common excuses they hear throughout their funnels, and what you should be doing about them instead. (00:00) - Introduction (00:56) - Stop blaming bad results on your environment (05:28) - What do Sales folks need...

In this week's Super Revenue Brothers episode,Toni and Raul talk about the stages of growth in SaaS, the intricacies of each, and what you need to consider along your growth journey. (00:00) - Introduction (02:36) - Reach Product-Market Fit (05:01) - Go-to-market fit (09:56) - Find the channels that you can expand (23:00) - Build your brand (31:45) - Focus on Customer Success

From creating a strong cadence and having the right people included to ensuring everyone is actually prepared before it starts. There's a lot to think about when running internal sales meetings. Raul and Toni break down their experiences and give examples of what a proper meeting should look like.

Nervous about your next board meeting? Then make sure you listen to this episode.  Toni (from the perspective of a CEO/CRO) and Raul (from the perspective of a VC) break down how to present bad news, how to present good news, and how to (ideally) not get fired. 

What's better? Having an AE/SDR combo? Or running a full-cycle AE? Raul and Toni debate their favorite, and break down what you should run depending on your business and sales cycles.

Proper Sales and Marketing alignment is like a marriage... for better or worse. In this episode, Toni and Raul talk about the common problems that cause misalignment, debate the best ways to solve it, and challenge each other to find ways to measure alignment in the first place.

Does outbound still work in 2023? Or are the boiler room days of old gone and buried? Toni and Raul swap sales stories and debate the future of the motion.

In our inaugural episode, Toni and Raul break down 5 things modern revenue leaders should (but often don't).