Reframing Marketing

This will be the last podcast I make for this channel. So far, I've created 58 blogs, podcasts, and videos and written a book - Reframing Marketing. So what's changing?

Want to create content that truly resonates with your clients? Think of content as a vehicle guiding your client from where they are now to where they want to be. Use actionable advice, relatable metaphors, and emotional visuals to build trust and engagement. The key? Experiment and listen to what your audience responds to best. Discover more about creating content that speaks to your clients in o...

Want to turn your clients into loyal brand advocates? It starts with one simple shift: Make them the hero of their journey. By positioning your client as the main character and guiding them through their story, you build trust and create lasting connections. This approach leads to enthusiastic recommendations and organic growth. Learn more in our latest podcast on why making clients the heroes of...

This is the last episode of Notes from the Den. I explain what's coming next and how I arrived at that decision. You can see our new Pallant website: https://pallant.studio You can find more about Joel and In Your Corner: https://www.inyourcorner.co You can find more of Tad here: https://marketingforhippies.com

The best marketing strategy? Start seeing through your client’s eyes. Are your marketing messages getting lost or failing to resonate? You’re not alone—many brands miss the mark by focusing on what they want to say rather than what their clients need to hear. Imagine how much potential is slipping away each time a client feels misunderstood. Without addressing their true perspective, you’re only s...

AI feels like it's thinking. It often seems to truly understand what we're asking it to do. The reality is quite different. These AI tools predict their outputs with astonishing accuracy. They mimic us in a way that far surpasses most humans' abilities. The result is an AI that feels more than "predictive text'. What happens when we use these tools, believing they are thinking and understanding us...

To make a product irresistible, stop thinking like a seller and start thinking like a buyer. Are your products missing the mark, no matter how well-designed they are? Many businesses fall into the trap of selling what they think customers need, only to find customers less than enthusiastic. When there’s a disconnect between what customers truly want and what’s offered, even the best products strug...

Are you tempted to get AI to write your LinkedIn posts? As coaches, consultants, and small business owners, you're under pressure to constantly create engaging content to connect with your audience and this can feel overwhelming. That's why plenty of people are using AI for their online marketing. But is AI content any good? Won't it just make you sound the same as everyone else? As with any tool,...

This week I am thinking about where I will go with my content creation and how the world of AI might change in the next few months. If you want to get in touch, please connect with me on LinkedIn or become a subscriber and reply to one of my emails at my website simonbatchelar.co.uk

This week I share the AI ideas I'm working on and how you can access a preview of the AI course I made.

When you use AI, have you ever wondered if AI is also using you? Your input is used as part of its training dataset. But it also controls your interaction with that tool. Is that a bad thing? Well, that depends... In this video, I explore the concept that AI-driven platforms might be manipulating your time and attention to serve the goals of the companies that own them. Is AI manipulating your pat...

Artificial intelligence can feel like it gets things wrong – a lot. As a coach, consultant, or small business owner, you may have had false or factually incorrect outputs from AI tools like ChatGPT. And inaccurate responses can take time to fix – which is frustrating if you’re using these tools to save time. However, this is not a reason not to use AI – often, it’s a case of rubbish in, rubbish ou...

In this episode, I explain why building your own website is a never-ending task and how Squadcast really screwed up a recording of a podcast (and how I turned that into a positive). Ai course details: https://simonbatchelar.co.uk/how-to-use-ai-in-marketing-for-coaches-consultants-and-small-business-owners/ Become a subscriber: https://simonbatchelar.co.uk/email-signup/

Writing engaging blog posts takes time and concentration. Something a lot of people don't have much of. You might have tried using AI and found the results generic or even wrong. Creating quality blog posts with AI is possible when you know how. In this podcast, I explain how you can use AI tools like ChatGPT, Claude and Gemini to write better blog posts. AI can help you be more creative and make...

As a coach or consultant, the key to improving your marketing is to ask the right questions. You might think you know what's important to communicate, the talking points that will make you stand out in a crowded marketplace. But it's easy to get lost in the details (and your own perspective) and lose sight of what's really important to your ideal client. If you want to shake up your marketing and...

This week, I share how scaffolding work has turned my week upside down and how the long-awaited AI course is now very nearly ready to go live. Try NotebookLM - https://notebooklm.google.com Become a subscriber and find out about the AI course first https://simonbatchelar.co.uk/email-signup/

This week, I share why I've been away from making regular content for a few weeks and what happened at Summercamp this year. The storytelling workshop was hosted by Ellen De Vries: https://www.linkedin.com/in/ellendevries The Money Mindest workshop was hosted by Charlie Davis: https://www.linkedin.com/in/mrcharlesdavies You can become a subscriber at: https://simonbatchelar.co.uk/email-signup

This week, I share what I've been working on and why the trademark system is so frustrating! You can find out more about the AI course here: https://simonbatchelar.co.uk/marketing-courses You can be the first to know when it's ready by becoming a subscriber here: https://simonbatchelar.co.uk/email-signup

This week, I talk about taking a short break and my new AI course coming to subscribers first in September. To become a subscriber go to: https://simonbatchelar.co.uk/email-signup/

Do you need AI for your business? The short answer is no. Despite the AI hype machine, it's not essential for your business - yet. That said, it is really good at specific tasks, and if you don't at least explore the possibilities, you might miss out on a helpful tool. The challenge for any business is knowing where AI offers efficiencies and where it can waste time or be a real risk. How can you...

When you're unclear on what you want to say, ChatGPT can't help. The problem is the problem! So, how do you ask AI to help with something you cannot articulate clearly? This is the problem I faced when trying to write my latest podcast, and while I didn't end up writing what I set out to write, it did inspire me to share how sometimes the human in the chain is not the problem but rather the best t...

This week, I share a fantastic example of showing up generously and why I make this podcast. I also talk about Asis Patel and his brilliant podcast episode (biased of course!) which you can listen to here: https://open.spotify.com/episode/72CtNcLb6YKNcjE0WDTzbi?si=bba9ac9eea984541

It’s time to look beyond Google search for results As AI changes Google search results, relying on traffic to build your audience and authority will become increasingly difficult. People are moving away from search engines to find answers, recommendations, and inspiration. To reach them, you need to show up where your audience is hanging out. Your content is still the key to finding and engaging w...

AI is flooding the internet with content, which means the internet and marketing as we know it are changing. From low-quality spam to near-perfect imitations of human writing, AI's impact is undeniable and unstoppable. In this episode, I explore how things are changing and what this means for marketing. Here are the key points: AI Content Surge: Platforms like Google, Meta, TikTok, and X thrive on...

Targeted online ads have so far promised a lot more than they delivered. Having worked with targeted ads for many years, I have found that they work more by accident than design. If you throw enough ads at enough people, some of them will convert by default. However, the world of targeted advertising is about to change – drastically! Thanks to AI, ads will go beyond ‘targeted.’ Big advertising pla...