Rainbow Reflections

“I'm here to serve the world. I'm here to serve my people, and that is also serving me. And this, I suppose, comes back to the Spirit-led, this sense of underlying unity, that what serves my people serves me, and what serves me, serves my people.” What if your business could be both spiritually fulfilling and financially stable? Our host Alex McGinness sits down with Britta GreenViolet, a...

"Visual processing happens so much faster than any other type of processing that happens in the brain. So this means that color is subconsciously processed in our brain before any conscious processing happens.” How can understanding color theory transform your design work and influence user behavior on your website? In this vibrant episode of Rainbow Reflections, our host Alex McGinness unrav...

“Astrobranding is a powerful tool for entrepreneurs and individuals seeking to differentiate themselves from others in their respective markets. We are taking elements of who you are and infusing them into the brand through your chart.” Listen in as our host Alex McGinness explores the intriguing world of Astrobranding and its transformative power in personalizing your brand and aligning with your...

“This journey isn't about just creating a logo and picking some corresponding colors. It's about crafting a brand that resonates with who you truly are and transforming the impact you wish to make on the world around you.” This episode of Rainbow Reflections takes us on an enchanting journey through the Unicorn Experience - Custom Branding from Arcoíris Design Studio, where our host Alex M...

“Branding is your lighthouse, it is how you will shine amongst other people doing the exact same thing as you. Branding distinguishes you from your competitors, highlighting what makes your business unique. Whether it's your approach, your values, or the way you solve problems, your brand showcases your new unique selling points.” Have you ever felt lost in the vast digital landscape, trying t...

“I really treat design like a science experiment. It's not just a one-and-done type thing.” Have you ever paused to ponder where creativity truly begins? Today, on Rainbow Reflections, our host Alex McGinness walks us through her design process and the possibility that originality, as we know it, might be nothing more than a seductive myth. Alex pulls inspiration from Kirby Ferguson's rive...

"I feel like for a long time, I've kind of veered away from leaning on my expertise, I really have a hard time acknowledging how much I know about the things I know. And for a while, I didn't want my podcasts to be about branding and web design. But that is what I know. So why isn't it about that?” Embark on a journey with our host, Alex McGinness of Rainbow Reflections where auth...

We're going on sabbatical! In this episode, I explain why I'm taking a break from Rainbow Reflections, what my plan is to do while I'm on sabbatical and the changes you can expect when I come back for Season 2. Submit a Holographic Hotline Question: info@arcoiris.design Connect with Alex: ⁠⁠Arcoíris Design Studio Website⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Arcoíris Design Studio Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Arcoíris...

Marina Fini is an installation artist & alchemist of sacred spaces. She is also a photographer, filmmaker& interdimensional artist of new worlds (+ color therapist, dream builder & fantasy creator.) She makes a variety of visual art and jewelry and is also the lead creative behind the Rainbow Bath House, a space full of magical unicorns and fairys, clouds and rainbows in the southwest...

In today's episode Alex chats with her designer friend Michelle from Minty Made all about sustainability and marketing. Michelle was the first person that brought sustainability in design to Alex's attention, so she wanted to have an honest conversation with Michelle about the nuances of running a sustainable business, and why that matters. Connect with Alex: Arcoíris Design Studio Website...

In today's episode Alex chats with Maria from Studio Maria. Alex saw that Maria takes on clients in both English and Spanish and she wanted to talk to her about that process. She finds it really interesting to explore how business and creativity shifts and chanes based on what language you're speaking. Furthermore, dealing with international clients can be a whole challenge of its own as w...

In today's episode Alex breaks down the good and bad investments she's made in her business. And boy, are there a few. Listen to the show to find out what investments were worth it and which ones weren't so you can avoid making the same mistakes in your own business Connect with Alex: ⁠⁠Arcoíris Design Studio Website⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Arcoíris Design Studio Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Arcoíris Des...

In today's episode Alex chats with her longterm client Natalie Brite. Natalie runs Do Good Biz Studio, a media management studio focused disrupting the media management and design industry. Natalie and Alex talk about running an online biz, what it's been like building a longterm working relationship, the online biz industry as a whole and more. Curious how you can get support in your busi...

In today's episode Alex chats about being a human in business with her client and friend Nisha Mody. We break down what it's like to dip up and down energetically while running a business, what that looks like on a practical level, and how to keep things moving smoothly even if you're not feeling your best. This is an open and honest conversation about the realness of running a busines...

In today's episode Alex speaks with one of her ultimate design mentors, Rache from Squarestylist. Rache has been such a majorly positive influence on the design community, and Alex talks with her today all about code, imposter syndrome, shifting careers in a big way, and running a business from outside of the US. Plus, they definitely dive into Rache's core offerings: Standout Squarespace...

Ever wonder what exactly you need to do when you first start a business? Here are 4 tips that are not commonly thought of that are super important and will make running a business so much easier. If I could go back in time and tell me younger self these tips, I would! Connect with Alex: ⁠⁠Arcoíris Design Studio Website⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Arcoíris Design Studio Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Arcoíris Design Studio...

In today's episode Alex has her business bestie, Gabi from The Stylist Witch, on the show. Her and Gabi became connected in 2020, and have since developed a friendship based on their mutual interest of building a business centered around spirituality and intuition. They discuss the nuances of taking this approach to business together on the show today, and break down how it adds more meaning a...

In this episode, Alex breaks down the different iterations of her morning routine throughout the years. She talks through the different practices she's incorporated into it, and why she does a ritual first thing in the morning. It's a daily set of habits she loves, and she's sharing her insight about them with you.  Connect with Alex: ⁠⁠Arcoíris Design Studio Website⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Arcoíris...

In today's episode Alex welcomes another guest, Esther Knox from Sereth Design, to the show. Esther is a fellow brand and web designer who Alex has developed a friendship with through the online design community. In this episode, we talk about the differences in our approach to managing our creativity in our businesses as well as discussing what it was like for Esther to manage her creative sp...

In today's episode Alex welcomes Liz Martinez-Nelson to the show. Liz is a brand and web designer based in Austin, TX, who Alex has gotten to know through the online online design community. In this episode, we chat about AI and the impacts it will have in the creative field. Specifically, we chat about ChatGPT and how it can be used as a tool in the creative practice. This episode is so insig...

Want to know how I created an oracle deck? Want to learn why my deck is inspired by the desert? Today Alex will share all the details on how she brought her deck, The Desert Oracle Deck, to life. She'll also share some lessons you can learn from her journey. Connect with Alex: ⁠⁠Arcoíris Design Studio Website⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Arcoíris Design Studio Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Arcoíris Design Studio Resou...

In today's episode Alex welcomes her first guest, Catherine Gerdes, to the show. Catherine is a dear friend and client of Alex's who has been through multiple iterations of her brand with Alex's support. In this episode, we explore how astrology played a role in transforming Catherine's business, both from a practical perspective (she added an astrology component to her coaching pr...

In this episode, Alex breaks down her top 3 website platforms: WordPress, Squarespace, and Shopify. She talks about these website platforms from both a designer's and a business owner's perspectives. If you're trying to figure out where to build a website for your business or trying to figure out what platforms to specialize in as a designer, this episode if for you! Connect with Alex:...

In our final introductory episode, Alex defines what spirituality means to her. This is to ease any tension you may feel and make sure we are all on the same page and on equal footing moving forward. Alex hopes that defining what spirituality means to her will help you understand her perspective and approach to her business and life in this world more clearly.  Connect with Alex: ⁠⁠Arcoíris Design...

In this introductory episode, Alex walks through how she developed her intuitive design practice. Her path to her intuition and creativity was not a straightforward one. As you will see, many things had to fall into place in order for her to become the designer she is today. Connect with Alex: ⁠⁠Arcoíris Design Studio Website⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Arcoíris Design Studio Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Arcoíris Design...