Questions with a Podcast Booking Agent

Q: “How do you pitch the top 0.0001% of podcasts” A: Relationships, follow up, and a well crafted pitch. Everyone wants to be on the top podcasts. Why wouldn’t you? You get: Tons of eyes and ears on your story Get to talk to industry leaders and influencers Huge audience that might buy your product/service Amazing SEO Boosts your authority in your industry That’s why it’s extremely competitive. To...

Q: How can a podcast be extra enticing to podcast guests? - Stacy Grant A: Personalized outreach, build more credibility,  There are a few reason you might not hear back from a top notch guest: Busy schedule - likely the biggest reason They might not feel their expertise is relevant to your show They see you don’t promote on social media Your show might be too new If you want to attract top-notch...

Q: “Why are some podcasts easy to be a guest and some podcasts more difficult.” A: There are lots of variables! Put together a pitch that you feel will resonate with most hosts and don’t forget to follow-up. Reasons you might not have heard back from a host: They were sick when you first email 🤧 The show is being rebranded and the criteria doesn’t fit Their assistant is inept and didn’t see how i...

Q: Is it acceptable to pay to be a guest on a show? A: It depends. If you’re going to, make sure it’s the right fit, but don’t get your hopes up for a monetary ROI. According to my friend Trent Anderson at Podchaser, 7.5% of podcasts are pay-to-play. If you submit yourself to enough podcasts, you will eventually be asked to pay a fee or sponsor the show to be a guest. Don’t take it personally - Ho...

Q: “What is the biggest benefit that a podcast booker brings to the table?” A: Expertise. Network and Relationships. Quality. Bandwidth. Insight. Efficiency. Most entrepreneurs and business owners agree that specialists are better than generalists, or worse, novices. Podcast booking agents possess a nuanced understanding of host preferences and listener interests, relationships, and insider knowle...

The Simple Trick to Getting Podcast Invites Q: "What’s something in a pitch that will immediately make the podcast host want to have that guest on?" A: Lead off with presenting unique and valuable topics that are going to resonate with the host and their audience. I always lead off all of my pitches with the top 2 or 3 topics that I think are going to bring the most value. Why? 1. The ho...