Purposeful Profit

I start this week's podcast episode with a sobering statistic: 82% of all new businesses that fail, fail because of cash flow.  Read that again: 82% Businesses with cash flows issues can't pay their bills. And if your business can't pay it's bills, it's on borrowed time. Cash flow funds your operations as well as funds investments to grow your business and helps investors...

In today's episode of Purposeful Profit, I'm getting up on my soapbox. My Profit soapbox that it. As I work more and more with small business owners, I'm seeing an alarming issue that's causing a lot of undue hardship: a focus on revenue without a focus on profit. Many business owners think the key to more money in their pocket is to grow their revenue. So they start chasing a...

In this episode of Purposeful Profit, I'm explaining the connection between strategy and profit and why you need effective strategy if you want a wildly profitable business. Implementing an effective strategic planning process can up level your business and your profit.  Tune in to learn what what strategy isn't and what it is and how to start crafting your business strategy. You'll...

Did you know that we have upwards of 60,000 thoughts a day? And that 85% of them are unintentional. Much of what we think is true is not, it's just a thought or belief we have.  And when it comes to money and numbers, we often tell ourselves shitty stories.  That's right, your problems making profit start between your ears with the shitty (and usually untrue) stories you are telling your...

If you want a sustainably profitable business, you can't ignore your financial foundation. It's what supports all the upper levels of your business. Without that foundation, your business won't have sustainable profit and might even crash down around you. In this week's episode, I'll explain the 2 parts to financial foundation: know your numbers and core processes. I'...

Accountants will tell you that revenue - expenses = profit. But that's just the accounting equation and the way we calculate it. But there is way more to profit and it starts before you ever have a sale. There's really three keys to building a wildly profitable business. If you are missing any one of the three of these then you aren't realizing your or your business's full pote...

Marketing, sales and operations are the sexy business functions. Finance is often the neglected stepchild, avoided out of overwhelm, confusion or fear. But if you want a sustainably profitable business that supports your life AND your business, you can't avoid those finances. In today's episode, we're showing finance some love and talking about the 3 mistakes that I repeatedly see b...

Are you planning for profit? Or just letting profit happen? Profit isn't an event, it's a decision. Profitable businesses make profit intentional. In today's episode, we're talking about the #1 mistake businesses make when thinking about profit and 3 things you can do to start making profit intentional so you can build a wildly profitable business. Ready to quit avoiding your f...

Welcome to the first episode of Purpose Profit with Carla Moats! This is THE place to be if you are a visionary business owner who wants to have an impact AND have a wildly profitable business. Finance and strategy coach and fractional CFO Carla Moats will be your personal financial whisperer as she helps you understand your numbers and build a wildly profitable business so you can achieve all tho...

Welcome to Purposeful Profit, the podcast for visionary female entrepreneurs ready to show their finances some love, build wildly profitable businesses and have a bigger impact. DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we a...