Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Send us Fan Mail   You’ve seen the hype about small business and entrepreneurial success out there. It’s unreal! Not a day goes by when I don’t see photos of fancy cars, vacations, oodles of cash, and the typical success catch phrases that come with them on my social media. Here’s the conundrum, though: when your business crosses into the territory of making seven or eight figures, it can quickly...

Send us Fan Mail Stop burning out while building your empire. CEO and entrepreneur Rachel Cook reveals why your success is setting you up for a crash—and the three-layer support system that saved her business during family crisis. Learn the exact reset strategies, email scripts, and relationship-building tactics that let you scale sustainably without sacrificing your sanity. This isn't typica...

Send us Fan Mail I'm recording from a completely new space today, and honestly, that feels fitting because everything about my business and personal life has shifted over the past 18 months. What started as managing my parents' care while growing a thriving business has turned into something much more complex. You might think successful entrepreneurs have it all figured out, but I'm...

Send us Fan Mail I used to get so frustrated when people told me to "work smarter, not harder." My parents were entrepreneurs who embraced the hustle, and I thought success meant being willing to work 80-100 hour weeks, doing anything and everything to grow your business. But here's what I learned the hard way: there's a ceiling to how much harder you can work. When you hit it,...

Send us Fan Mail Just because it's a slow down season in your personal life doesn't mean your sales have to follow suit. Summer especially is known (and sometimes feared) as a dead time for business revenue. Unless your product specifically caters to what people purchase during these months, you're probably bracing for that dreaded dip in sales. But what if I told you the sales grav...

Send us Fan Mail Feeling overwhelmed by "Maycember" chaos? Discover my proven mid-year business review process to recalibrate your 2025 strategy before summer disruptions hit. Learn the 80% achievement standard successful CEOs follow, identify your true revenue-driving metrics, and map your next six months with intentional focus instead of panicked reaction. With unpredictable market con...

Send us Fan Mail Struggling with entrepreneur burnout? In this powerful conversation, trauma therapist Shulamit Ber Levtov shares game-changing mental health strategies specifically designed for business owners. Discover why traditional self-care advice falls short, how to implement 30-second regulation techniques during business crises, and why acknowledging difficult emotions actually creates re...

Send us Fan Mail I'm revealing why your once-reliable business systems may be failing in today's economy. In this episode, I'll guide you through revitalizing your client growth engine by strategically analyzing your attract, engage, nurture, and invite systems. You'll learn to identify where your best clients actually come from, eliminate friction points in your sales process,...

Send us Fan Mail Decision-making during uncertain times can make or break your business. When stress levels rise, our natural decision-making abilities become compromised, pushing us into either reactive choices or complete avoidance—both potentially devastating for long-term success. The entrepreneurs who navigate turbulent periods most effectively aren't those making the quickest decisions,...

Send us Fan Mail I'm sharing exclusive content from my March 2025 CEO Retreat, including my battle-tested "Oh Shit Kit" framework to help you stabilize your business during uncertainty. In this special episode, you'll experience key moments from the retreat as I provide actionable steps to secure your finances, generate revenue from existing relationships, and adjust your messa...

Send us Fan Mail Do you ever feel like you're carrying the weight of your business entirely on your shoulders?  In this candid episode, I tackle the isolation that many women entrepreneurs experience. Drawing from my personal story of being raised by entrepreneur parents and the life-altering car accident that changed my family forever, I share powerful insights about the critical importance...

Send us Fan Mail Running a business during political and economic uncertainty requires strategic focus, not panic. In this episode, I share practical strategies to stay grounded when consumer spending tightens and decision fatigue creeps in. Learn how to audit expenses, build a cash cushion, optimize your marketing systems, and implement the "less but better" approach that preserves your...

Send us Fan Mail In this episode, I share some helpful strategies for entrepreneurs to stay grounded when things get uncertain. You'll learn about expanding your "window of tolerance" between fight-or-flight and freeze responses, and discover practical tools like creating your own personalized "thrive list" and choosing meaningful "reset buttons" instead of just...

Send us Fan Mail Discover proven strategies to keep your business moving forward amid unpredictability and overwhelm. After 18 years navigating economic ups and downs, I share my framework for creating resilient business plans that don't require perfect circumstances to succeed. Learn how to stop starting over, build reusable assets, implement rinse-and-repeat systems, and focus on what truly...

Send us Fan Mail In my latest episode, I'm tackling the elephant in the room: marketing during uncertain times. Drawing from my experience growing up in a small business family and working with countless entrepreneurs, I expose why the polished "perfect" marketing approach is failing and what actually works today. I share practical strategies for building genuine connections with yo...

Send us Fan Mail Feeling overwhelmed by the chaos of today’s world? In this episode, I dive into why values-driven leadership matters more than ever. Learn how to navigate uncertainty, stand firm in your beliefs, and protect your peace while growing your business. Discover why silence isn’t neutral, how brands are paying the price for ignoring values, and why community is the key to resilience. Tu...

Send us Fan Mail Over the past year, I’ve navigated personal and business challenges that tested everything I teach. In this episode of Promote Yourself to CEO , I’m pulling back the curtain on how I kept my business thriving while managing family caregiving, my health, and major shifts in my strategy. I’ll share the smart decisions that led to more revenue with less stress, why I’m going video-fi...

Send us Fan Mail Discover how former stage actor Elise Arsenault built a 6-figure business teaching audiobook narration to 900+ performers. Learn her proven framework for transitioning from struggling artist to successful creative entrepreneur, including practical strategies for home studio setup, landing high-paying narration work, and building a sustainable creative career. Perfect for actors, v...

Send us Fan Mail What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place for your business to grow. 1:25 – What do most entrepreneurs do first when want...

Send us Fan Mail When financial advisor Cris Caruso left her secure corporate position to launch Savoire Financial, she knew exactly who she wanted to serve: women, Gen X, and LGBTQ+ clients who've been historically overlooked by traditional financial services. In this conversation, she shares how she successfully transitioned her practice, brought her clients along, and built a business that...

Send us Fan Mail Ready to stop feeling guilty about your workday? In this practical episode, Rachel Cook dismantles the outdated 8-hour workday model and presents a smarter way to run your business. Based on research showing knowledge workers peak at just 3-4 productive hours daily, she reveals how to leverage these focused periods for maximum impact. Through clear examples from her own successful...

Send us Fan Mail Were you able to consistently show up and market your business this year... or was marketing and sales an afterthought? Were you actually able to take time off this year... or did your schedule get so out of control that you are on the verge of burnout? In the final part of the Plan Your Best Year Ever Challenge, we are going month by month to make sure you and your business have...

Send us Fan Mail You tell yourself This is my YEAR! I'm gonna do the dang thing! You write down your big business goal. You put in up where you can see it constantly. You're committed to making it happen! But then life gets in the way and that goal you set is a long gone memory. When we only set goals once a year, we miss out on the process of going after that goal because we aren't...

Send us Fan Mail Does it feel like your business is constantly in emergency mode and you're spending your days putting out fires? You might be running your business by DEFAULT instead of by DESIGN! In this episode, we are talking about how you can proactively design your business to truly work FOR YOU in 2025. Get access to the full Plan Your Best Year Ever Challenge Here! Connect with Me: In...

Send us Fan Mail For so many small business owners, the non-stop hustle culture has seriously caused an epidemic of burnout.  The last few years have only made this worse! The good news? You don't have to work 60-80 hours weeks to have a successful business. In fact, many of our clients are working less than 30 hours a week with more than enough time to prioritize their health, wellness, fami...