Programmatic Pulse

This week, Sean is joined by Sara Vincent, Managing Director UK at UTIQ. Sara discusses her career journey, the launch of UTIQ, and its impact on the ad tech industry. She explains how UTIQ aims to bring responsible and effective advertising to the open web using telcos as a first-party identifier. Sara also highlights the importance of trust and user control in data sharing. She shares insights i...

This week Sean is joined by Natalia Vasilyeva, EVP of Marketing and Strategy at Anzu. In this conversation, Natalia discusses her career journey in the advertising industry and her fascination with branding and marketing. She provides an overview of Anzu and its approach to in-game advertising, highlighting the ability to serve ads programmatically and dynamically at scale. Natalia explains the ch...

This week, Sean interviews Dal Singh Gill, who is the VP Global Partnerships at Seedtag. Dal is the podcast host of the AdTech Heroes. They discuss Dal's career journey in the industry. They also talk about Seedtag, a contextual advertising platform, and its solutions for brands. Dal shares his insights on global expansion and the process of entering new markets. He also discusses his leadersh...

On this week's episode, Sean is joined by Mareen Anthonipillai who is the Head of Programmatic at GRV Media. They discuss Mareen's career journey & the transition from AdOps to Programmatic. Furthermore, the great work GRV do and how contextual is the future of online targeting.

This week Sean is joined by Michal Nissenson, Director of Partnerships at GeoEdge. In the conversation, they discuss the current state of malvertising ads, and GeoEdge's role in ensuring ad quality and safety. She also shares insights into her career journey and the importance of authenticity and work ethic in the advertising industry. Additionally, Michal highlights the benefits of the Women...

This week, Sean is joined by Liam Brennan, the Managing Director at The Responsible Marketing Agency, who discusses the importance of responsible marketing and sustainability in the industry. He shares his career journey and how he got started in marketing. Liam explains the concept of marketing governance and the need for setting rules and following them. He also highlights the key components of...

This week Sean is joined by Sean Adams, CMO of Brand Metrics, shares his career journey and the key milestones that have shaped it. He discusses the importance of boosting brand lift and articulating findings and results clearly to clients. Sean also addresses the challenges and opportunities in a post-cookie world and how Brand Metrics has positioned itself to thrive in this environment. He highl...

In this week's episode, Sean is joined by Luke Taplin-McCallum, as he discusses his career journey in marketing and ad tech, as well as his experiences working at startups. He shares his perceptions of startups and the challenges and learning opportunities they offer. Luke also introduces Anonymized, a decentralized programmatic solution that keeps data processing and storage on the user's...

On this week's episode Sean is joined by Rohan Premnath, Commercial Lead at Odeeo, an in-game audio advertising platform. In the conversation, they discuss how Rohan's career journey, from a story of persistence landing a role at Spotify to leading up Odeeo's commercial arm. Rohan discusses the evolution of in-game audio advertising and why brands should really see it as an effective w...

Donia shares her career journey, starting from telemarketing to working for startups and building resilience. She discusses the importance of sustainability in the advertising industry and the need for brands to balance sustainability responsibilities with effective campaigns. Donia also explores the impact of the deprecation of third-party cookies on targeting methods and the role of AI in sustai...

In this episode, Mike Nicholson shares his career journey and key milestones that shaped it. He discusses the inspiration behind SixSells and the services they offer. The concept of social selling / networking is explored, along with emerging trends and the relationship between direct selling and social selling. The conversation also touches on content creation and the use of AI. Mike shares the c...

Gareth, Chief Commercial Officer at Tickle Global, shares insights on his journey in digital marketing and the power of branding. He discusses the challenges and opportunities in the digital advertising ecosystem, emphasizing the need for a balance between performance marketing and brand building. Gareth also highlights the importance of creativity in advertising and the impact of AI on marketing...

Angelo shares his journey in the marketing industry, from starting in Estonia to his current role as the Head of Biddable at Kindred. He emphasizes the importance of embracing new cultures and the benefits of working abroad. Angelo discusses the development of digital marketing strategies that align with both local and global objectives. He also highlights the key considerations for planning and e...

In this conversation, Ross discusses his career journey in the ad technology world, all the way to his current position at STV. He highlights the evolution of technology in the industry, particularly in the areas of CTV and OTT. Ross explains the opportunities and challenges in CTV, including targeted advertising and data privacy. He also shares insights into the vendor selection process and facto...

Sophie shares her career journey in the digital industry, highlighting the challenges she faced as an expat and the importance of mentors. She discusses the tough year she had in 2023 and the emotional toll of job searching. Sophie emphasizes the importance of finding the right company and shares her current role as a programmatic partnership manager. She expresses her gratitude for the opportunit...

Cícero, Head of Digital Hub at Reckitt, shares his career journey and insights into the digital marketing industry. He emphasizes the importance of understanding the commercial value of marketing and leveraging technology to create value for consumers. Cícero discusses the role of data analytics in shaping marketing strategies and the challenges of balancing TV and digital creative. He also explor...

Jon has over 23 years' of experience in the AdTech industry, has scaled and sold multiple companies in the space, is the creator of the popular AdTech Community chat group and is currently the co-founder of jobsinadtech.com In the show we discuss: - Jon's career journey - Key insights and lessons learned from successfully scaling multiple businesses - How the industry has evolved since he...

Tom McKay discusses his career journey in AdTech and his current role as the Head of Product and Strategy at Octave Audio. He explains how Octave allows advertisers to buy digital audio ad inventory and offers audience segmentation for personalised advertising. Tom also discusses the challenges in the audio advertising space, such as the dominance of Spotify and the limitations of smart speakers....