Process The Podcast

Katherine Denton is a force to be reckoned with. One of Melbourne's most successful TikTokers, she's also one of the newest content creators on the scene. Within two years, she's cemented herself in the Australian fashion industry working with premium and luxury brands. She's here to stay with the launch of Katherine Denton Jewellery. In this episode, we dive into the hard work it takes to grow an...

My great friend and working actor Rebecca Rittenhouse takes me through very complicated Screen Actors Guild and Writers Guild of America strikes currently taking place. These two very important American Unions are going up against steaming giants we know and love like Netflix, Paramount, Amazon and Apple. It's complicated, multi-layered and you can really feel for actors and writers who want to wo...

In this episode, we interview the viral graphic design, and brand designer Taylor Amy. At 25 years old, her timeless aesthetic and bold way or sharing her client briefs, passion projects and even rejected designs, speak volumes for the community that she's cultivated online. We chat through the highs and the lows of being a freelance creative and how sometimes your business going quiet, can offer...

This week has been madness, AND I've launched a new arm of the business. Introducing Thom Projects! The momentum of organic, mobile-first video is pouring into my inbox, our team can't really deny this anymore. It has to stand alone, away from the Cinema Thom campaign, directing, and photography offering I have cultivated. Tune into this episode and let me tell you all about Thom Projects. I have...

Recently I’ve read the book Mind Power Into the 21st Centry by John Kehoe, and I want to share with you my 3 biggest takeaways so that you can implement them in your life. These include different ways of setting goals, how affirmations can influence your mindset and what it means to create a board of directors in your life. I’m also sharing some life updates and exciting projects I’m working on. P...

Daisy Morris runs her own social media agency called Self Hood out of London, and joins me on the podcast today to share news about her new book “Community is Your Currency”. We discuss the difference between your audience and community, the ins and outs of running a business and actually patting ourselves on the back for things we’ve achieved. We talk on the value of working in socials and buildi...

After living in New York when I was 18, I always looked up to Matte Projects. They produce incredible work, including producing shows with Bottega Veneta, James Blake’s latest tour and my personal favourite, the Fyre Festival documentary on Netflix. Today, in a full circle moment, Creative Director of experiential at Matte Projects, Kate Roberts joins me on the podcast to talk about creating uniqu...

If you haven't heard of Australia's Non-Alcoholic Beer brand "Heaps Normal", you're probably living under a rock. I had the pleasure of sitting down with Heaps Normal's Tim Snape, Director of Marketing to hear about how they've made their make so quickly. Tim says this certain part of his career is "like being strapped to a rocket ship" and I wouldn't question it. Shaking up Australia's modern dri...

This week's episode drops just as Sheet Society's winter campaign goes live on sheetsociety.com! Hayley Worley is not only a client of mine, but someone I really admire, she's got big-sister vibes written all over her. Her story of building Sheet Society comes with all sorts of sacrifices, hiring the right people, and the art of going "all in". Pandemic or not, Sheet Society's technology, customer...

Don't miss out on this great chat with Chelsea Healey, Head of Brand Marketing at Adore Beauty. In this ep of Process, we unravel the story behind Adore Beauty's rise in the beauty industry and of course, their brand work! Explore their approach to empowering customers and the challenges they face in measuring the impact of platforms like TikTok. Gain valuable insights into the creative messaging...

Join us in conversation with Charlotte Ree, author of Heartbake. In this episode of Process, Charlotte shares her story of coming to terms with her past and her writing. Charlotte discusses her struggles with disconnection from her physical self, her subsequent healing through therapy, and her decision to end her marriage. Charlotte also describes in detail the steps she took to write her book, pr...

Join us in conversation with Dalton Henshaw, co-founder and CEO of Bullfrog. We talk about using an omnichannel approach to success, collaborating with well-known brands, and embarking on extraordinary adventures around the world, as well as the personal challenges, burnout, and subsequent reinvention that led to Dalton's new career as a storyteller and creative problem solver. Learn the significa...

Side note, this is the first episode we’re sharing on Youtube! If you’d rather watch it, you can head to Arielle’s Youtube channel here! In this episode, we chat with Zoe Davidson, founder of Order Magazine, Order Productions and co-founder of Australia and New Zealand’s newest collaborative production company, Made In. Throughout the hour-long chat, Zoe's creative processes are unpacked, includin...

I've realised recently, that my inbox has way too much stimulus and it's crippling my creativity. I let all sorts of marketing, intimidating 'grass is greener' style emails, frequent subject lines about 7 figure business and real estate dreams I'm not ready to reach into my inbox everyday, and enough is enough. I'm taking the month of May to cleanse and reset, and if you want to join me, download...

Meet Mel Smillie, the entrepreneur behind Canadian creative agency, Manuka Sunday. This is a pretty special episode, Mel is my first-ever international guest! This juicy chat was refreshing for me to lead because Mel and I are in similar places in our career. We discuss how to scale your creative agency, the lessons you learn and what we learned the hard way. Mel is doing a fantastic job being the...

Inside this episode of Process the Podcast, we speak to the creator of Australia's first female-lead dispensary, offering legal access to cannabis. We learn about the inspiration behind the dispensary's design and we hear about the struggle to start her business during COVID, and rejection in the medical profession because they "thought she was a drug dealer". We take a deep dive and learn more ab...

This is a very special episode where I candidly talk about Social Media Video Strategy for a personal brand or business. I offer you some tips to implement immediately, and then go into a pretty specific approach that I work towards for all clients, and you can mimic right off the bat. Grab a pen and paper, and start working on your video strategy with me! In this podcast ep, I offer two things. T...

The importance of copy in a video, and AI first world with Daniella Hendler of Naughty Nancy. This conversation opened my eyes to a lot of branding. I knew about it, but I just hadn't taken the time to really intellectualise and focus on copy and its role. I hope this episode inspires you to take a moment to focus on your own copy, and how you're using it to connect. In her rapid-fire, she shares...

In this episode, I'm joined by Mike Knowles. He's a friend, former gambler and performance coach. We dive into what is a healthy risk. And we begin to break down intuitive, emotional and logical decision-making. If you've ever felt like you aren't very good at taking risks, or decision-making, the good news is, you can improve. We lean into how to leave perfectionism at the door and are reminded t...

I strongly believe that with reverse engineering, you can draw in and attract your dream clients. This episode is my first time explaining how I've built my career and by setting goals, then working backwards with aesthetics in mind, I've managed to direct video work for clients like Vogue, Mecca, Kmart and many many more. Follow my personal journey on Instagram here. Follow my directing career on...

Digital Creator, Mumma and business owner Nikki Cruz takes us back to working the night shift at Coles. She's now one of Australia's most loved creators, and shares how she's created a career for herself, entirely self-taught and "winging it". Nikki can be found on socials here. Her furniture business, the Common Edit can be found here. Find out more about Exolyt, my favourite deep dive platform f...

This episode marks a new chapter! I've brought Casey Benjamin of The Courage Project to weigh in on self-doubt and how self-criticism can jeopardise your success. She shared the saying, "Another level, another devil" and gives tips on managing your self-doubt. Find Casey Benjamin's website for the Courage Project here or on her Instagram. You can learn more about me, Arielle on my Instagram, or th...

In this episode of Process, I sit down with Natassia Nicolao. We've come a long way since dancing class 20 years ago, and I could not be more proud of her. Natassia started her own beauty brand two years ago called Conserving Beauty. A brand that inspires conversation and takes full accountability for its supply chain and water footprint. We discuss each step of her career, how she assembled a boa...

2022 shaped and informed my life as I knew it. I unpack and reflect on the year in this episode, and work through the lessons I learned, whether I wanted to learn them or not. I'm back from hiatus, and I hope you'll forgive me, there was a lot going on. I hope this episode serves you and you can take something away from it that resonates as you find your own way through creativity and life. See yo...

In this episode, one of Australia's youngest agency founders, Jacob Arnott, shares everything about We The People. His insights on Tik Tok are invaluable, and while we've all heard things about what you should share on Tik Tok, what you shouldn't and how to approach the app - Jacob breaks it down once and for all and clears up all. Check out his agency, We The People! Hosted on Acast. See acast.co...