Private Practice Elevation with Daniel Fava

In this episode, you'll learn 3 reasons why investing in SEO for your therapy practice is often a better investment than paid advertising. The simple math shows that as traffic increases, some of that traffic will reach out to you about your services, and some of those leads will turn into clients. That's exactly why traffic-building is a big part of our process here at Private Practice Elevation....

In this podcast episode you're going to learn 7 things you can do to increase the loading speed of your website. The speed of your website matters a lot. So much so that a study showed that just a two-second delay in page speed can increase bounce rates by 103%. The problem with increasing your website speed is that you can get into some pretty technical territory so it may be confusing or difficu...

In this podcast episode you're going to learn how to step into your entrepreneur role so that you can launch new income streams and create the impact you've been dreaming about. Dr. Christie Kederian has an extensive career as a professional matchmaker and relationship expert for eHarmony and Match.com affiliate company, Christie has helped thousands of people create lives they love and find love...

In this episode of The Private Practice Elevation Podcast I'll give you 5 important questions you can ask before hiring a website design agency for your private practice. Your online presence is one of the best investments you can make when you're marketing your therapy practice. The trouble is, many therapists don't know the right questions to ask. So, in this episode, I'm putting myself on the o...

In this episode you're going to learn how to create an SEO strategy for your own private practice website. Search engine optimization (SEO) is becoming one of my favorite topics.  I love how practical it is and the results that can happen in your therapy practice when your ideal clients can find you on Google. The problem with SEO is that it is SUCH a big topic. But if you have a website and want...

In this week's podcast episode, you're going to learn how to step into leadership so that you can scale your business and lead your team well. I know many of you that listen to this podcast are either leading a group practice, in the process of shifting to a group practice model, or plan to in the future. In doing so there are likely many roles that you're already playing in your therapy practice...

In this week's Encore Episode, we're going to help you determine the actual return on investment you'll get from investing in an online marketing strategy for your private practice. If you don't know what the real monetary impact of your investments is (whether that's money, time, marketing focus), you'll have trouble knowing what's working and what isn't.  So listen is as we go through some key m...

I've had a ton of great guests and great podcast episodes, but this is by far my favorite episode!  That's because I got to interview my favorite person of all time: my wife, Liz! If you've followed my journey for some time then you already know that I do what I do because of my wife and that first website we built for her therapy practice back in 2012. She was just getting started in private prac...

In this Encore Episode you'll learn how to find the right SEO keywords to use on your private practice website. This is step one of helping your clients find you in search engines. If you don't know which keywords are "good" ones, then you won't know what type of content you need to create.. So this episode will help you save time and understand how you can easily uncover the right keywords for yo...

One of the first questions I get when someone decides they're going to build their therapy website using WordPress is, "what hosting company should I use?" In this episode of The Private Practice Elevation Podcast, I'll share with you some of the key things you'll want to look for when choosing a reliable host for your WordPress website. Like any service that you invest in for your business, your...

In today's Encore Episode of the Private Practice Elevation Podcast, we're discussing how to build an online group therapy practice. Many therapists have heard of the business model of a group practice. It's a great model that takes a lot of work. But usually, when we think of group practices, we think of a group of people in one physical location. Well, today we're talking with Dr. Lisa Lovelace,...

In this week's Encore Episode, I'm going to give you an overview of an entire online-marketing strategy that you can use to guide you as you grow your private practice. As a business owner, it can often be difficult to understand what we should focus on and when in order to generate more revenue and reach our business goals. So, this episode will be the first of a 4-part series breaking down what...

In this week's Encore Episode, we're talking with a very special guest: Maureen Werrbach from The Group Practice Exchange. Maureen helps healthcare owners successfully start and scale their businesses, so that they can have a larger impact on their communities. She is also the owner of a group practice in Chicago, Urban Wellness, where she employs 40 of her own clinical staff. So, Maureen knows a...

In this episode you're going to learn how it's actually possible to know exactly what will make the biggest impact in growing your private practice. You didn't go to business school (probably) and it can feel nearly impossible to know what you need to focus on to grow your therapy practice. But the truth is, your skills as a therapist is exactly what makes you qualified (even more than others!) to...

Is it more important that your private practice website be optimized for search engines or is it more important that your website looks great? Many people think that SEO and great design are mutually exclusive.  If you want your website to look stunning, well, you'll have to give up on SEO. But you need SEO in order for your clients to find you, right? In this week's Encore Episode of the Private...

Today's episode of the Private Practice Elevation podcast is going to be right to the point. In this episode, we're going to talk about 5 simple things you need to have on your therapy website in order to get more clients. Many therapists build a website and put a lot of time and effort into it, only to wonder why it's not actually getting them any clients. They think, "if I build it, they'll come...

This week we are kicking off a series of Encore Episodes! As we ramp up for an awesome fall, we will share some of our listener's favorite episodes.  First up, we are hoping you enjoy this conversation with our client, Kayla Reilly!  In this episode, you'll learn how you can make the shift from working in your private practice to operating as a business owner and CEO of a group practice. Kayla sha...

In this week's episode you'll learn how you can leverage content marketing for your private practice to increase your authority and reach more of your ideal clients.  Many therapists and private practice owners have heard of content marketing. To help us answer all of our questions and unpack all things content marketing, we're going to chat with Michael Fulwiler. Michael is the former CMO of the...

There are a lot of people out there who are jumping on the coaching bandwagon.  Some good. Some… maybe not. But the truth is that no one is more qualified to become a coach than mental health therapists. As you'll see in my conversation with our guest, Katie Read, therapists are already coaching!  Katie has a beyond impressive resume and tons of experience, b ut currently, she's obsessed with help...

Your homepage is often the most visited page on your website. But many people either have not enough information on this page to be effective, or they try and cram everything into one place and end up losing visitors and potential clients. So, how can you make the most of this strategic web page and make sure that you're getting your potential clients to where they need to be in order to convert t...

In this episode of The Private Practice Elevation Podcast, you'll learn how having a digital product to offer your potential clients can help you drive more traffic to your website. You may have heard these terms before: downloadable freebie, a lead magnet, or a free opt-in. To help us understand how you can use digital products to create more referral traffic to your website, we've got Lisa M. No...

In this episode we're going to break down Googles coming update called Core Web Vitals and what you need to know to keep your website competitive when it comes to SEO. Google is always making changes to their algorithm. It's something that happens almost weekly to make search results even more useful for visitors. But every so often they make bigger updates that include new ranking factors. Google...

One of the first questions I ask therapists when discussing SEO strategy for their therapy practice is "what keywords do you want to rank for." Many therapists just aren't sure what keywords they should be using on their website and t his is step one of helping your clients find you in search engines. So let's talk about it! This episode will help you save time and understand how you can easily un...

As with any platform out there, there are best practices for using YouTube depending on the end goal you have in mind with your online marketing. But, as you'll learn in my conversation with Dr. Marie Fang, there's a way to use YouTube in your therapy practice and that's different than if you wanted to use YouTube to reach a broader audience and grow some passive income. Dr. Marie gives us the ins...

In this episode of The Private Practice Elevation Podcast, you're going to learn step-by-step tips to optimize your Google My Business listing for your therapy practice. It's really step one of any SEO plan… make sure Google knows your business exists and where you're located. To help us understand how to use Google My Business for therapists and private practices, meet our guest, Craig Alsup. Cra...