Private Practice Elevation with Daniel Fava

I'm a BIG Christmas nerd and I just love this time of year. One thing I always do this time of year is try to slow down and reflect on the year gone by and what I hope to achieve in the future. So in that spirit, this here is the last episode of the Private Practice Elevation Podcast of 2019. In it, I reflect on the last year and what I've learned about creating and marketing websites for therapis...

If you've ever felt like using social media to get new clients in your therapy practice was a pipe dream, this week's podcast episode will give you new hope. In it, you'll learn a simple four-step process that you can use to begin getting results from social media marketing for your private practice. To help you get some traction with your social media and get started with a plan, we've got a soci...

As an entrepreneur and private practice owner, the success of your business is on your shoulders. That's why it's so important that you find new and fresh ways to market your private practice and reach your goals. That's where innovation comes in. To help us unpack these myths that steal innovation from many a therapist, we have expert consultant Joe Sanok. He's done a bit of innovation in his own...

In this week's episode of the Private Practice Elevation podcast, you're getting a roadmap for launching a therapy group with ease and success. To help you get your therapy group off the ground, or re-launch your group with success, we're talking with the Group Guru herself, Katie Keates May. Katie helps therapists market, fill and run groups in private practice so that you can make a bigger impac...

In this episode, you're going to learn 5 ways that you can be having more fun while building your private practice. Did you know that FUN can actually increase your bottom line? It's true. When you're excited about the work you're doing and the business you've created, you actually show up in a new way that can help you reach your biggest goals. So how can you be a better support to yourself, intr...

In this week's episode of the Private Practice Elevation Podcast, you're going to learn the 5 essentials for marketing an online therapy practice. Now, I know a lot of you have added or thought about adding online counseling to your private practice. The problem with online counseling is that there are some nuances to marketing a practice that is different from the typical, in the room type of the...

You want to get more clients in your private practice, right? I mean, that's what all this online marketing stuff is all about! The problem is, when faced with so many options and the responsibilities of being a private practice owner, you may not even know where to begin. The truth is, there are SO many creative ways you can get more clients through your door! Take a look and see which ideas exci...

In today's podcast episode, you're going to learn everything you need to know about stock image licenses to make sure you and your website are free from any violations that could cause you some trouble in the future. Enter our expert guest, Kat Love, founder of EmpathySites. As an expert in websites for psychotherapists and online marketing, she's done extensive research on this topic to help ensu...

In this week's podcast episode, you're going to learn about 5 important pillars of your life that you'll want to wrangle to help you balance your private practice with the priorities in your life. To help you get started working toward a work-life balance that feels good to you, I chatted with my friend, Allison Puryear from  Abundance Practice Building. Currently, Allison and her partner own 3 bu...

There's no doubt about it: creating a great website that grows your private practice is an investment. Now, that investment usually shows up in one of two ways… It may be in dollars and cents as you hire a professional to execute on your vision and build you a website that becomes an asset in your business… Or the investment may be in hours spent as you put the website together yourself. In this w...

If you've spent any time listening to online marketing or private practice coaches for tips and strategies for growing your business, you've probably heard mention of passive income. The hope of passive income is that you'll put in the time, money or effort in TODAY so that you can generate more income in your business for days and years to come. There are SO many ways you can add more revenue to...

Copywriting can be one of those frustrating yet ongoing activities that business owners have to grapple with, especially if you're the one doing your marketing. But take it from me, copywriting is like a muscle. The more you exercise it, the stronger it will get- b ut it does take practice! If you're feeling like you're consistently cursed with that blank screen of copywriter's death and writer's...

It can be frustrating to work so hard on your private practice website, write blog after blog, only to find that no one can find you in Google.  But optimizing each blog post for search engines can be extremely time consuming and frustrating as well.  We've covered a lot on the topic of SEO over the last few weeks,  but today you'll walk away with 5 simple things you can do to start optimizing you...

We've been talking a lot about SEO on The Private Practice Elevation Podcast lately. However, so far we've only discussed the strategies you can use to rank your therapy website for those keywords that your clients may use to find you. How can you help ensure that when your perfect client - who lives near your practice - searches Google for therapeutic services, that your website will come up? You...

In this episode of the Private Practice Elevation podcast, I'm going to unpack backlinks, what they are and how you can use them in your own private practice SEO strategy. Backlinks are exactly what they sound like: links from other websites that lead people to your website. And b acklinks help tell Google more about the topic of your own website and whether it can be trusted. If you're not creati...

Have you ever thought about creating a podcast? Podcasting can be an amazing way to create relationships, add new income streams to your business and position you as an authority in your niche. But going from that "someday I'll start a podcast" dream-stage to actually recording and launching it to the world can be a big project. To help you navigate all this podcasting overwhelm with ease, I sat d...

SEO (Search Engine Optimization) can be one of the most important parts of using your private practice website to get more clients.  In this episode, you'll learn what it SEO is and some of the most important factors that decide where your website will show up in search results. Doing the work to make sure your content is optimized and able to be found in search engines could mean not just more cl...

How do your clients experience your private practice? Have you ever thought about all the stages that a client will go through, from knowing nothing about you to deciding to work with you and then becoming one of your best clients? Whether you've thought about it or not, clients are having an experience with your brand. Every interaction with you and your practice is leaving an impression upon the...

Every therapist wants their clients to be able to find them. SEO (or search engine optimization) is the process of improving the chances that you'll get traffic from search engines like Google, and it  helps increase the likelihood that the people searching for help in your area of expertise can find you. To help us understand the basics of using keywords properly for SEO success, I've interviewed...

When someone lands on your website, do they know what you do and who you help in just a couple seconds? When we're in charge of creating our copy and marketing message we often run the risk of over-complicating things. But how do you craft a clear and concise marketing message that your ideal clients can't resist?  One way is to use the power of story. You may have heard of Donald Miller's process...

In this week's Private Practice Elevation Podcast episode, I chat with Dr. Christopher about some of the simple strategies he's used to take his solo-practice to a large counseling group able to support multiple employees with benefits across 6 locations in the Dallas area.  In his book, My Digital Practice: The Therapist's Guide to Digital Marketing , Dr. Christopher shares his tried and true met...

Why is niching so important and how can it can help clarify your marketing messaging and make more money?    How does one begin building a brand that creates a cohesive experience for your clients? These are a couple of key questions we talk about in Episode 10 of the Private Practice Elevation Podcast.  In today's interview with Kate and Katie of The Private Practice Startup you'll learn how it's...

Why is niching so important and how can it can help clarify your marketing messaging and make more money?    How does one begin building a brand that creates a cohesive experience for your clients? These are a couple of key questions we talk about in Episode 10 of the Private Practice Elevation Podcast.  In today's interview with Kate and Katie of The Private Practice Startup you'll learn how it's...

Do you have an idea for creating another stream of revenue in your private practice? Maybe you're passionate about a topic and you want to build a community of people you can serve with your expertise? In this episode of the Private Practice Elevation Podcast, I interviewed my good friend, Dr. Ili Rivera Walter. Ili has built an extremely popular blog, Family Therapy Basics , that has allowed her...

Have you ever thought about adding new income streams to the one-on-one client work you do in your private practice? Perhaps you've had an idea for an online course, ebook or training you could create and sell online? With so many tools and opportunities at your disposal, it's easier than ever to reach an online audience of the clients you love to serve and actually make money with products they n...