Printing's Alive

In this episode of Printing's Alive, delve into creative marketing with a special guest as we explore video marketing highlights and the synergy between direct mail and digital marketing. The discussion emphasizes the importance of authenticity and taking risks, showcasing successful companies that have modernized the printing industry. Discover the impact of generational shifts on digital presenc...

In this episode of Printing's Alive, Jessica DeCola from GPA shares her journey and challenges in the printing industry, emphasizing the growing leadership roles for women. She discusses her role at GPA, focusing on sustainability initiatives and the complexities of the industry. The conversation delves into the human and cultural aspects of sustainability and the mental health mission of the Link...

In this episode of Printing's Alive, Steve Metcalf unveils Imagine AI Live, inspired by a ChatGPT moment. Explore the need for business-driven AI conferences and how AI turns everyone into a startup, as Warren Werbitt suggests. Reflect on last year's event and discover this year's collaboration with Printing United, emphasizing AI's impact on marketing. Notable speakers tackle AI fears and job sec...

In this episode of Printing's Alive, Mark Hahn delves into Graphic Arts Advisors' services and succession planning in the print industry. He outlines key steps for selling a print business, emphasizing timelines, advisor roles, future value, and human factors in acquisitions. Mark also tackles challenges in the due diligence process, ESOPs, family succession, and M&A trends, underscoring the need...

In this episode of Printing's Alive, Yehuda Niv from Spines.com discusses Spines' AI-based services and their impact on publishing and company growth. He contrasts AI with traditional publishing, highlighting benefits for authors and addressing misconceptions about AI and printed books. Warren shares insights on the industry's AI-driven evolution. Topics include Spines' market focus, brand strateg...

In this episode of Printing's Alive, Jennifer McConnell from Royal Out West discusses her role and the company's innovative printing services, including sustainable sugar sheet paper. She highlights effective marketing strategies and PrintForward's training program, debunking the myth that print is dead. Jennifer explores Royal Out West's growth, investments in equipment, and staff development. Sh...

In this episode of Printing's Alive, Jon Bailey from Precision Proco discusses the company's evolution, specialization, and commitment to a customer-centric approach. The conversation delves into innovation, the role of customer feedback in shaping marketing strategies, and the impact of company size on culture and leadership. John highlights the importance of employee engagement, the leadership a...

In this episode of Printing's Alive, Deborah Corn and Kelly Mallozzi discuss the transformative journey of Girls Who Print and the advantages of its nonprofit status. The conversation highlights the importance of mentorship in addressing the workforce crisis and tackling unconscious and gender biases in the printing industry. They share future plans to enhance inclusivity and the role of the indus...

In this episode of Printing's Alive, Gee Ranasinha from Kexino explores the intersection of behavioral science and marketing, highlighting the role of emotions and being remarkable in consumer behavior. The discussion covers print's impact in marketing, Super Bowl ad insights, recruitment challenges, and senior-level distrust in marketing. Gee and Warren discuss Hatteras' strategies, industry chal...

In this episode of Printing's Alive, Jeroen from Jubels shares their transition from traditional letterpress to digital printing, focusing on specialty binding and papers. Discover marketing strategies, margin nuances, and a high-end custom book project that highlights the luxury print market. Explore the challenges of print buying groups, the value of personal customer interactions, and sustainab...

In this episode of Printing's Alive, Bill Duerr from Hatteras Printing shares insights into the company's rich history and commitment to customer satisfaction. The conversation delves into the quality standards and technological investments that set Hatteras apart. Bill discusses the challenges of recruiting skilled human labor and the strategies employed to attract both clients and employees. The...

In this episode of Printing's Alive, Dorinda Gibbons from Profile Recruitment sheds light on the intricacies of recruitment in the print and packaging sectors. The discussion navigates the impact of COVID-19 on job market trends, recruitment challenges, and the strategic benefits of using recruiters. Dorinda emphasizes the importance of communication, testing, and retention in recruitment processe...

In this episode of Printing's Alive, Joanne Gore shares her passion for print and delves into the challenges of marketing within the industry, particularly in the post-COVID landscape. The discussion covers LinkedIn profile optimization and etiquette for virtual meetings, highlighting the shift towards online buying and networking. The conversation explores LinkedIn strategies alongside the applic...

In this episode of Printing's Alive, Mitch Joel joins the discussion to delve into the evolving role of print within the modern marketing mix and his own journey from print to digital. The conversation explores the balance between digital and print media, trends in production costs, and digitalization's impact. Mitch shares insights on the collectibility of print media and the use of AI in product...

In the 1st episode of Printing's Alive, the focus is on Israel's dynamic print industry, showcasing its technological innovations and entrepreneurial spirit. Dive into Highcon's digital die cutting technology and Scodix's influence on the folding carton market. Discover advancements in digital embellishment, packaging, and Kornit Digital's garment printing breakthroughs. Explore the growth of the...

In this debut episode of Printing's Alive: The Podcast, we set the stage for an exciting journey through the dynamic world of print. Starting with an engaging introduction, we explore why print remains relevant in today's fast-paced, digital-driven society. Discover the multifaceted role print plays in our daily lives, from communication to commerce, and hear insights from industry enthusiasts and...