PR Talk

Leaving the Fast-Paced Newspaper World for the Political Waters of Trade Journalism. With 21 years in the newspaper industry before switching over to trade journalism, there couldn't be a better person to explain the differences between consumer and B2B PR. Rick Polito, Editor in Chief of the Nutrition Business Journal, talks us through how to get into the NBJ — presenting some tough ways of appro...

Make no mistake. Lizzy Acker is a journalist. But in a nontraditional role for The Oregonian, Oregon's traditionally daily newspaper, Lizzy's role on the Trending Team is to rack up page-views on the newspaper's website, OregonLive. But there's always more, like: how she's written a book and a zine, following a boy, creating her own jobs, social media for Portland's beloved Powell's, and "selling...

Former Oregonian politics editor, Michelle Brence, recounts how she switched to the "dark side" by joining OHSU's content marketing department. Hear about her culture shock upon entering in a new field, the surprising similarities between marketing & journalism, and her dangerous work investigating a Mexican drug cartel while at the Oregonian which landed her team a Pulitzer Prize nomination. Read...

The PR Talk crew hadn't chatted with anyone working in radio for a while, so Amy and Connor jumped at the opportunity to interview Corey Foley and Mitch Elliot from KINK FM. Read more  https://www.veracityagency.com/podcast/corey-mitch/ Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've been listening to PR Talk recently, you might have learned about our new partnership with the Public Relations Society of America (PRSA) Oregon. But what you're probably more interested in is that PRSA Oregon's prez, Colby Reade, APR, has experience in both broadcast media and public relations. So, of course we sat him down to capture this valuable perspective for you.  https://www.verac...

DJ Wilson always wanted to run things. And run things she does as the head of KGW Media Group. We're honored to bring you this episode in time for Women's Equality Day this Saturday.  https://www.veracityagency.com/podcast/podcast-dj-wilson/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Coming up with ideas on what to write about can be hard. However, with a method, some practice and help from your team, you'll have blog post topics galore. Connor speaks with Mike Rosenberg about this process and the tools you need to make it run smoothly.  https://www.veracityagency.com/podcast/coming-up-with-blog-post-ideas/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Despite the heat wave rolling through Portland, KPTV's "man-about-town," Joe V. made the time to sit down with us and run our show. Joe gave us some great tips for pitching his morning live shots. If you're lucky enough to work with him, you may even get multiple segments of coverage out of it! Today's podcast is brought to you by PRSA Oregon. Throughout Oregon and Southwest Washington, PRSA provi...

Gary Stein, Editor of the Lake Oswego Review, is unmatched in candor and positivity. Amy and Connor recently witnessed first-hand how dedicated Gary is to the community he works in. Beyond his affable and witty demeanor, you can feel Gary's passion cutting through your headphones in this interview. The Lake Oswego Review is a weekly newspaper, falling under the parental umbrella of Pamplin Media G...

If you run a Portland startup rooted in tech, there's a pretty good chance Rick Turoczy knows who you are. Rick's blog, Silicon Florist, has been around for over a decade, and is at the epicenter of the startup bloom in Portland. Although this episode of PR Talk digs into the Portland startup scene and PIE's hand in it, Rick provided us with some great PR tips for small businesses looking to garne...

A spastic conversation with the Daddy of all Daddy Bears about everything from cannibalism and Go-Go dancing to being "paid to be gay" and celebrity sightings. We touch on less important things like how Portland is changing & taking journalism with it along with tips for PRs and pet peeves — oh there are many! Enjoy yourself with this lively episode and you might even learn a little bit more about...

In this throwback PR Talk episode, Connor and Amy get into the nitty gritty of editorial calendars — how to find them, how to use them and, oh yeah, what they even are! Editorial calendars can be a great lead to generating press for your company or client IF utilized correctly. Listen in to get some advice!  https://www.veracityagency.com/podcast/podcast-pitching-stories-using-editorial-calendars/...

Eleni Kehagiaras is a print-first kind of woman — her newspapers don't even have websites. And in a digitally dominated media landscape where publications largely dole out homogenized content, Eleni has made it her mission to reconnect to local storytellers with community-based businesses.  https://www.veracityagency.com/podcast/eleni-kehagiaras-community-newspapers/ Learn more about your ad choic...

For the real estate professionals, marketers or building enthusiasts listening to this episode, understand one thing: Nick Bjork is one of us. Currently the publisher of the Daily Journal of Commerce Oregon (DJC), Nick is responsible for the publication's overall management, but he didn't always work behind the scenes — in addition to a stint selling real estate, he was a reporter once, too. Tune...

Nut graphs. PR Homework. And the worst possible day to call the PBJ. Editor Suzanne Stevens tells it all to Amy and Connor. Read an overview of the episode at https://www.veracityagency.com/podcast/suzanne-stevens-portland-business-journal/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike and Amy sit down with... Mike and Amy. The Veracity duo chat with the darlings of Portland's country music scene to discuss tips for PR pros, how the pair cut their teeth in radio and how working in country music has changed them.  https://www.veracityagency.com/podcast/podcast-dream-teams-collide/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Amy and Connor sit down with Cassidy Quinn from KGW, Portland's NBC affiliate. This hour of gab is full of engaging stories about Cassidy's life as a busy media personality for three KGW shows and country music station, 98.7 The Bull. Cassidy walked through her busy schedule, giving real examples of what works and what doesn't work for PR. The general public would even be entertained to hear funny...

Impostor syndrome, blissful ignorance and creating your own destiny, Anna & Amy get into it all! Right in time for Engage, Portland's premier digital marketing conference which will feature about 40% women speakers on March 9th! Anna Huston started her digital marketing company, Avenue, last year and serves on the SEMpdx Board as the Engage Director.  https://www.veracityagency.com/podcast/women-d...

Amy interviews Dick Clark, CEO of The Portland Clinic, and Mike Rosenberg, CEO of Veracity, about the Oregon Ethics in Business Awards. Dick and Mike serve on the organizing committee for the event.  https://www.veracityagency.com/podcast/oregon-ethics-business-interview/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike and Connor discuss 8 elements that make for a successful blog post. See a full recap of the episode at https://www.veracityagency.com/podcast/8-elements-of-a-good-blog-post/ Learn more about your ad choices. Visit megaphone.fm/adchoices