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In our industry, there is a clear differentiation between B2C and B2B. And while the business models and sales funnel can be different, we tend to have a different approach in terms of UX and product. But, why? The people that are using our products don't stop being consumers the moment they enter their office, and the high level experience they are expecting from the apps in the their pocket don'...

At last year's Reversim, Iftach Bar gave a beautiful talk called “Lets talk about your salary”. He taught engineers how to negotiate their salaries when getting hired. But while salary negotiation is hard for candidates, it's practically a nightmare for employers. When we hire we're faced with the impossible task of evaluating the potential value of a perfect stranger to our company, knowing that...

Our product wasn't complete without this one feature, so we went ahead and built it. Soon enough we came to realize users didn't use it, and even worse, they were still feeling the pain we planned to solve. We ended up finding ourselves in a situation where we had to rebuild a fresh feature from scratch. This experience thought us some good lessons that would should be heard by anyone building any...

The graphdb world hasn't changed much for the past couple of years, the same major players applying the same old know techniques, when I started creating my own version of a graph database, I followed the same path, but to make a difference and really standout in the crowd something had to be done differently. This talk will introduce you to and guide you through what I've learnt in the past two y...

This is a lightweight, (hopefully) entertaining talk, in which I will present insights and anecdotes from my studies in a laboratory that combines artificial intelligence with human-computer collaborations, and how I got to intentionally stumble into people. This talk will include a call for innovations in the border between humans and computers. MP3

As product managers, our biggest fear is creating a product that nobody needs. So, how to make sure your users will want your product? In the B2C world, you have to be both data-driven and customer-centric. To make your product better, you need to: Collect input from users Understand why users churn or stay Apply that data using MVP and fast iterations We tried at Soluto different ways to collect...

It still amazes me to see the basic security flaws over and over again on every site that I check, All of those security breaches can be prevented and closed quite easily. In this talk, I will explain and show basic security flaws in web applications - how to detect those and how to make sure that your application or web site will not have those. MP3

We all use cloud object storage extensively, like Amazon S3, Azure Blob Storage, Google Cloud Storage and others. However, not many utilize its unique capabilities and advanced features, such as versioning, security, life cycle... Throughout my work developing Ceph object storage and supporting large customers, I’ve seen a lot of incorrect and sub-optimal usage. This session will briefly discuss o...

I've shared more than 2000 posts on SoftwareLeadWeekly.com in the past 5+ years. To share these posts, I had to read almost 14000 posts during that time, which includes blog posts, videos, books and interviews (podcasts). I want to share some of my lessons learned about: Which kind of "Growth Material" you should focus on? Where and how to find great content (good value vs. noise ratio)? How to se...

Progressive Web Apps are changing the way we think about websites and blurring the lines between Native apps and websites. PWAs enable websites to add features we previously could only use in mobile such as: * Push notifications * Full Screen * Offline working * Splash screen, to give an app like feel * App Icon on the home screen In this talk, we'll walk through all the game-changing features PWA...

In 2008 the market collapsed worldwide and our one-year-old infant startup was close to joining the sad statistics. We almost run out of our seed funding and our product results were poor. After cutting down salaries we were able to get some additional funding to run the company for few more months. We understood that things need to change in how we build our product and how we validate our offeri...

I front-end today, we are almost always dealing with abstractions - a framework mediates our interaction with the DOM, a library wraps our events, heck, we even have a library enforcing types. Even though we don’t always see it, underneath it all is still good-old JavaScript and web APIs, and it’s worthwhile to know what our abstractions ultimately translate to. Not only will it make us better dev...

The computation of large systems' atomistic dynamics is required in fields such as biochemistry, electrochemistry and many others. Fully quantum molecular dynamics is a powerful tool, but can have a high computational cost. An approach that was developed in the last decade is to use ML algorithms to build on the fly computationally cheap predictors for the energy, forces, and other physical proper...

During the Cold War, the CIA knew how to expose Russian spies disguised as American citizens with 100% certainty. They used only a piece of paper and a few questions. How did they do that? Hacking your mind is easier than you think. Let’s explore how these mental hacks affect the code we all read and write. We’ll take a stroll through the world of cognitive psychology, and shed some light on some...

In the last 3 years I've being taking an active part in building communities both on my free time & work. These communities (mostly about tech) made real impact on the industry & people lives: From mapping wild fires to save lives with the Air Force to raising mobile chargers prices in Israel (oops), making it into the MAIN news headline and (almost), and so much more... This is no magic,...

We’ve all heard it. The “business guys” want everything done, working perfectly, yesterday. The devs on the other hand say it’s not ready, any of it, ever. Such extreme stereotypes are rarely accurate, but the inherent business   R&D tension is very real. In this talk we’ll discuss the differences in perspective and language between the different roles in a tech company - and understand how ca...

As event sourced micro-services become one of the most popular architectures to build a distributed, data consistent, large scale systems, many companies find themselves facing the ultimate equation of System Efficiency vs Cost. Being ready for large scale data inflow at any given time while keeping the compute cost at its lowest is a challenge we have faced at Trax as well. In this talk we will p...

As a developer, do you want to be a generalist or specialist? The answer is not the same for everyone. It depends on your traits, the company you work for and even how long you are a software engineer. I was a java BE developer for 15 years and then switched to be a generalist. I did everything from web and mobile to BE, data and ops. Being a generalist does not fit everyone but if it fits you it...

Ever wondered what's the biological difference between a short summer crush and a life-long romance? Or why we get tearful at our best friend's wedding? And what does that have to do with how users fall in love with our product? We often hear that we should "get users hooked" on our product. Asking them to love it can be much harder. In this talk, we'll show how the hormones and neurobiology of th...

‘When the web came out it CHANGED everything! It took us 20 years to realize that it didn’t change anything! The web has dominated us to think that it’s architecturally significant’ - Bob Martin. Today, many believe that Deep Learning is changing everything - applications don’t have to be explicitly written. But does it? DL projects have many of the same challenges as any other software project wh...

Just joined a company full of super-senior-10x-developers and you feel lost and scared? You want to boost up your career and become a better developer? Or maybe you just want to have more impact in your current role? The talk will focus on the state of mind and actions that can help you to maximize your impact, and improve your software skill level :) It is based on my own experience as a super fr...

The everyday goal of developers and DevOps is high quality software delivery in high velocity. Security is not their focus and we believe it should not be a burden as well. Security should be natively and seamlessly integrated into the tools and platforms developers and DevOps use, so it will become effortless. Conjur Open Source is a security solution built with developers and DevOps in mind. It...

I will tell my story. A story about a dinosaur, Mono in the wild wild front-end. At first look I was naive, I thought I could tackle it with component approach. I realize I got it backwards and my problem was scale so I turned to micro-services. During my work, I noticed that everybody started taking this road, but the results were different and there was 0 collaboration. Recently a new term was b...

Distributed systems can seem magical, and sometimes all of the magic works and our job succeeds. However, if you've worked with them for a long enough time you've found a few places where the magic starts to break down and the fact that it's actually a collection of several hundred garden gnomes* rather than a single large garden gnome. This talk will use Apache Spark, Beam, Flink, Kafka, and Map...

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