Greg
Player Driven
Welcome to Player Driven, the hub where gaming insights and community collide. We believe that behind every great game is a thriving community and an unforgettable player experience. Whether it’s building inclusive environments, exploring the latest tech, or diving into the art of storytelling, our mission is simple: to empower the creators, communities, and players that make the gaming world extraordinary. What We’re About: 🎮 Insightful Conversations – Through our podcast and community clubhouse, we bring industry leaders, creators, and innovators together to explore the cutting-edge of gami...
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Episodios
Navigating the Game Launch Journey: Insights from Ivan Zaguirre 26.12.2023 44:41
In this episode of the Player Engage podcast, host Greg Posner interviews Ivan Zaguirre from SocialPoint. Ivan shares his nine-year journey at SocialPoint, discussing his various roles and the recent release of their new game, Top Troops. Ivan emphasizes the importance of understanding the gaming audience and tailoring the product to their tastes and preferences. He also highlights the significanc...
The Silent Protectors: How Moderators Shape the World of Gaming 19.12.2023 1:02:28
Guests: Sharon Fisher , Keywords Studios Chris James , Modulate Episode Summary: This episode of Player: Engage Podcast with Greg Posner, featuring Sharon Fisher from Keywords Studios and Chris James from Modulate, delves into the mental health challenges faced by content moderators. It highlights the importance of self-awareness, emotional management, and the need for adequate support systems to...
Turning the Tide: Mike Gallagher's Approach to Converting Industry Challenges into Opportunities 12.12.2023 47:22
In this engaging episode of the Player Engage podcast, host Greg Posner sits down with Mike Gallagher, founder of Untitled Ad Lab. Mike's career, spanning from film and television to pivotal roles at EA, HyperHippo, and Hothead Games, has centered around community engagement, marketing, and user acquisition in the gaming industry. Journey into Gaming: Mike shares his transition into the gamin...
Inside the World of Game Development with Snowed In Studios 05.12.2023 1:09:58
In this episode, we are joined by Nigel Franks and Kristie Dale from Snowed In Studios, a distinguished studio within the Keywords family. They dive into the nuances of crafting unforgettable player experiences, discussing the key challenges, cutting-edge technologies, trends, and best practices in the gaming industry. Nigel Franks, serving as the studio production director at Snowed In Studios, o...
Unveiling Gaming Magic: Insights from Game Designer Jamie Smith 28.11.2023 54:05
In this episode of the Player Engage podcast, Greg interviews Jamie Smith, the principal game designer at People Can Fly. Jamie shares his extensive experience in the gaming industry, having worked on popular games such as The Division, Far Cry, and Call of Duty: Vanguard. He explains the role of a principal game designer, which involves overseeing the core player experience and collaborating with...
Token Revolution: Renz Chong on NFTs Shaping Tomorrow's Games 21.11.2023 48:38
Strap in, gamers and futurists! 🎮🚀 This episode of Player Engage Podcast, titled "Beyond Pixels: Navigating the Future with Renz Chong," dives into the riveting world of gaming innovation with the CEO of BreederDAO. Host Greg explores how Renz's strategies are setting new standards in the gaming metaverse, sustainability, and community engagement. Tune in for a visionary journey b...
Leveling Up Connections: Mastering Player Communication with Lauren Wade 14.11.2023 42:09
In this episode of the Player Engaged podcast, Greg interviews Lauren Wade, Head of Player Communications at Kolibri Games. They delve into her role encompassing customer support, community management, and localization within the mobile game studio. Lauren shares insights from her extensive experience across various gaming disciplines and how they converge in her current role. The discussion illum...
Keeping Up with the Gaming World: Insights from James Batchelor 07.11.2023 42:07
Join Greg as he sits down with James Batchelor from gamesindustry.biz to discuss the profound impacts of the COVID-19 pandemic on the gaming world. Amidst the initial boom in sales and investments during lockdowns, the industry now grapples with a market correction leading to significant layoffs. As companies big and small navigate these challenges, there's a talent reshuffle that might be a...
Unlocking Musical Creativity & Future of Game Soundtracks with Mat Ombler 31.10.2023 45:15
Greg and Mat Ombler discuss the transformative impact of AI on the music landscape, especially within the gaming industry. Recognizing the intimidation many face when approaching traditional musical instruments, they spotlight how AI tools are democratizing the creative process, allowing even those without formal training to craft dynamic video game compositions. While underscoring the ethical con...
Cross-Pollinating Innovation Through Co-Development with Tim Bennison 24.10.2023 47:58
In this episode, host Greg Posner talks with Tim Bennison of Hothead Games about the foundational elements that fuel innovation within the gaming industry. Tim sheds light on the concept of cross-pollination, co-development, and work-for-hire arrangements. He explains how integrating diverse ideas and technologies can lead to groundbreaking advancements in game development. Tim also discusses Hoth...
Navigating the App-scape: A Deep Dive with Artem Dogtiev of Business of Apps 17.10.2023 44:36
Join us on this compelling episode of the Player Engage podcast, where host Greg Posner welcomes special guest Artem Dogtiev from Business of Apps . Business of Apps is an essential B2B platform that provides the latest scoop on the ever-changing world of apps. What You'll Learn: Stay Informed: Greg and Artem discuss the importance of keeping up-to-date in the fast-paced app industry. Your On...
Enhancing Player Experiences with Language AI with Dominick Kelly 10.10.2023 49:08
This episode of Player Engage explores the necessity of localizing games to provide an enjoyable player experience. Dominic Kelly stresses that players seek games in their own language and are more likely to choose localized games over non-localized ones. He advises companies to prioritize localization based on market potential, player preferences, and overall experience. The discussion highlights...
Leveraging Data for Smarter Game Development with Thomas Kolbabek 03.10.2023 1:06:22
In this episode of the Player Engage podcast, host Greg Posner is joined by Thomas Kolbabek from Golden Whale Productions. As the CTO of Golden Whale, Thomas brings his expertise in player engagement and retention to the conversation. They discuss the importance of collecting data from the beginning of game development, the role of player insights in creating a successful game, and how to effectiv...
The Unity Pricing Controversy: Understanding Both Sides with Josh Loveridge 26.09.2023 44:07
In this special episode of the Player Engage podcast, Greg is joined by Josh Loveridge from Stratton Studios to discuss the recent news and controversy surrounding Unity, a popular gaming engine. They provide an overview of the situation, highlighting the importance of understanding both the community and business perspectives. The episode also touches on the recent pricing revisions by Unity. Tun...
Revolutionizing AI Gaming with a Platform Fighter with Brandon Da Silva 19.09.2023 35:13
Ready to level up your gaming experience? In our newest episode, we sit down with Brandon De Silva, the trailblazing CEO of ArenaX Labs. Forget the usual NPC sidekicks; ArenaX Labs is revolutionizing the game—literally—with AI Arena. Imagine an AI companion that learns from your gameplay, adapting and evolving to offer a gaming experience like you've never had before. But it's not just a...
Exploring The Impact of Relatable Characters with Extraordinary Games 12.09.2023 17:14
Greg is joined by the game development team of " Midnight Dreams." They discuss the game's lore and the main character, Felipe, who has autism. Felipe's hyper focus and ability to enter different dreams are explored, as well as his astronaut helmet, which he uses to hide from the real world. The game aims to be inclusive and relatable to players with autism.
Empowering Women in Gaming: Diversity, Inclusion, and Partnerships 05.09.2023 40:48
This episode of Player: Engage explores the mission and initiatives of Women in Games, an organization dedicated to empowering women in the gaming industry. Guests Gemma, Mafalda, and Athena share insights on their roles within Women in Games and discuss the importance of promoting diversity and inclusion. They emphasize the need to support women who may feel alienated by traditional gamer culture...
How Messaging Transforms Fintech, CPG, Retail, and Beyond with Josh Wetzel 29.08.2023 46:05
In the latest episode of the Player Engage podcast, Greg is joined by Josh Wetzel from OneSignal. Josh, a seasoned executive, shared invaluable insights on career development, the importance of continuous learning, and leveraging tools like OneSignal for user engagement. He emphasized aligning your career aspirations with your skills, staying updated with industry trends, and how OneSignal can hel...
Aislinn McDivitt: Unveiling the World of Player Engagement 15.08.2023 52:05
Show Notes: https://playerengage.com/aislinn-mcdivitt-the-world-of-player-engagement/ In this episode of the Player Engage podcast, host Greg is joined by Aislinn McDivitt, the Global Engagement Specialist at HyperHippo. They discuss Aislinn's background in media and cultural studies and how she transitioned into the gaming industry. Aislinn explains her role as a Global Engagement Speciali...
Crafting Immersive Experiences in the Warhammer Universe with Andres Tallos 08.08.2023 48:57
Join us as we dive into the career journey of Andres Tallos, co-founder and CEO of Everguild. From his early days at McKinsey & Company to co-founding Mintsprint and eventually Everguild, Andres shares valuable insights and experiences gained along the way. Discover how he navigated the development and publishing of acclaimed titles like Drakenlords and The Horus Heresy: Legions, and how his s...
Harnessing the Potential of Generative AI in Gaming with Erik Ashby 01.08.2023 47:41
Join us for a comprehensive dialogue with Erik Ashby, the innovative Head of Product at Helpshift. We'll be discussing the captivating landscape of generative AI, examining its current standing and future growth potential. We'll dissect how progressive businesses are effectively utilizing these revolutionary tools to make substantial impacts within their respective fields. Moreover, we&a...
Tools of Transformation: Automation & Modding in the Gaming Ecosystem With Bryan Mehr 25.07.2023 50:54
Today we host Bryan Mehr, the Chief Communications Officer at Sirenix, discussing the role of Odin Inspector, a game-changing tool for Unity developers, and the transformative power of game modding. We delve into how such tools not only simplify the development process for both indie and AAA studios but also enable game modding, a key driver of community engagement and game longevity. Join us as w...
Actionable Insights from Data and Monetization with Mark Val 18.07.2023 55:36
In this episode, we dive into the transformative power of data analysis and monetization strategies in the world of gaming and digital platforms. We'll explore how a deep understanding of your players and users can be a game-changer for your business.
Unleashing Player Experience Magic with Personalized Community Engagement with Steven Zachary 11.07.2023 46:34
Steven Zachary from Uplift Games discusses player support for Adopt Me! Drawing on his experience at 5CA, he speaks about the importance of supporting and enhancing the player experience and listening to your community. Uplift Games is dedicated to providing excellent player support and leveraging its expertise to create a positive gaming environment.
Revolutionizing Reality: The Digital Overlay Transforming Retail and Gaming with Beau Button 04.07.2023 53:56
Beau Button from Atlas Reality merges digital and physical worlds, creating a metaverse for gamers. Their platform combines virtual goods and real-world retail through a card-linked rewards system, motivating players to shop at physical stores and revolutionizing experiential marketing.
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