Partnerships For Profit

Today on Partnerships for Profit, we’re joined by Christina McKinnon, Managing Attorney and renowned leader in family law and personal injury across South Florida. Known for her award-winning legal career and commitment to serving families with excellence, Christina shares powerful insights from over two decades of running a high-performing law firm.

Renée C. Bauer—Founder of Happy Even After Family Law—is joining Partnerships for Profit to break down how she built a powerful referral network through “unreasonable hospitality,” boots-on-the-ground marketing, and aligned partnerships that multiply trust and exposure. Expect practical, real-world strategies service businesses can apply immediately to drive consistent leads and credibility.

We're excited to welcome Jessica Oman, COO of Malek + Malek and a people-centered operations leader transforming how law firms build culture, efficiency, and growth. She joins us to talk leadership, systems, human potential, and the art of blending structure with heart.

This week on Partnerships for Profit, we’re joined by Chris Massaro, CEO, and Shea Litchy, COO of TSEG, the leadership duo behind one of the fastest-growing legal marketing companies. Together, they break down how operational excellence, innovation, and referral-driven strategies fuel scalable firm growth.

Public relations consultant Keren Speck—aka the Chief Attention Seeker—joins Partnerships for Profit to break down how founders and experts can turn credibility into attention that drives revenue. We’ll talk modern PR, “big-agency” strategies for growing businesses, and why press coverage is becoming a secret weapon for AI search.

We’re sitting down with Nick Cohen, COO at Matador Solutions and a licensed California attorney, to talk about what really drives online case acquisition and sustainable law firm growth. From building on WordPress at 12 to guiding strategy for 150+ firms nationwide, Nick shares the best practices that separate firms that scale from firms that stall.

Josh Schmerling—Chief Strategy Officer & Co-Founder of LawPro.ai and Partner at Zirkin & Schmerling—joins Partnerships for Profit to break down how top PI firms scale smarter, increase case value, and use AI to compress case review from hours to minutes. Expect tactical insights on operational excellence, trial strategy, and the future of law firm profitability.

On the next episode of Partnerships for Profit, we’re joined by Bettina Altizer—founder and President of Altizer Law, P.C., world champion powerlifter, and high-performance trial lawyer. We’ll dive into how she blends personal injury advocacy, human optimization, and advanced communication techniques to help lawyers become more composed, confident, and influential in the courtroom.

On the next episode of Partnerships for Profit, we’re joined by Jesse Kaplan, Founder of Jaz Entertainment, a multigenerational Hollywood-rooted AV company building cutting-edge studios, live event systems, and virtual production environments. We’ll dive into how he blends old-school cinematic standards with modern broadcast technology to help businesses create reliable, cinematic-quality content...

We’re excited to welcome Amanda Hynds, National Account Executive at Lexitas Legal, with over 20 years in litigation and mass torts. She specializes in bridging the gap between legal, medical, and operational workflows—helping firms scale smarter and win more efficiently.

Today on Partnerships for Profit, we’re joined by Sean Patton — Executive Coach with Novus Global, keynote speaker, author, and former U.S. Army Special Forces Commander. Sean is known for helping leaders unlock discipline, meta-performance, and the highest version of themselves.

On the next episode of Partnerships for Profit, we’re joined by Jonathan Hawkins, Founder of Law Firm GC and host of the Founding Partner Podcast. He’s the “business lawyer for lawyers,” helping firms navigate partnerships, breakups, risk, ethics, and everything that can make—or break—a law firm behind the scenes.

This week on Partnerships for Profit, we’re joined by Gregory Klein-Hertzel, Founder and CEO of ConnectivTech—a company revolutionizing how businesses find and implement the right technology solutions. Greg shares how his “people-first” approach to tech partnerships helps companies grow smarter and faster.

In our next episode, we’re joined by Lindsay White, executive coach and fractional Chief People Officer behind High Voltage Leadership. She’s known for helping founders scale without burnout using her LPC Method™ focused on Leadership, People Strategy, and Culture. Get ready for a powerful conversation about building teams that actually help your business grow.

Today on Partnerships for Profit, we’re joined by Ben Schemper—CEO of Abundant and one of the leading mentors for sales performance, influence, and high-impact leadership. Ben breaks down the psychology behind elite communication and the breakthroughs that help top producers scale without burnout.

This week on Partnerships for Profit, we’re joined by John R. Kormanik, Esq.—PCC-certified coach, former law firm owner, and author of Break the Law. John helps managing partners and firm owners reinvent the way they lead, work, and live. We’ll explore burnout, leadership blind spots, and the shifts attorneys must make to thrive in today’s legal world.

Get ready to meet Erica Caviness, Founder and Lead Coach of Thrive Concepts, where she helps law firms move from burnout to breakthrough. With years of legal and medical coaching experience, Erica empowers attorneys to lead with intention, resilience, and fulfillment.

Today on Partnerships for Profit, we sit down with Ellen Sullivan, Esq., Founding Attorney of Cambridge Immigration Law and a leading voice in client-centered immigration advocacy. She shares the human stories behind immigration work, the realities of building a mission-driven law firm, and the global experiences that shaped her approach.

On the next episode of Partnerships for Profit, we’re joined by Tricia Halstead—trial lawyer, former L.A. Deputy District Attorney, and Founder of Lawyer Up Legal Counsel. With over 8,000 courtroom appearances and a decade of litigation experience, Tricia shares the mindset, stories, and behind-the-scenes truths that shape today’s justice system.

This week on Partnerships for Profit, we’re joined by Helen Pamely — a former law firm partner turned high-performance coach helping lawyers and leaders build careers rooted in fulfilment, purpose, and sustainable success. We dive into mindset, influence, relationships, and the inner shifts that move you from performing to truly thriving.

Today on Partnerships for Profit, we’re joined by Derek Weber—CEO of GBG, AI Implementation Expert, and a leader dedicated to helping people do greater things together. Derek shares how AI can amplify teams, accelerate performance, and unlock potential leaders didn’t even know existed.

On the next episode of Partnerships for Profit, we’re joined by Megan Senese, Co-Founder and Principal of Stage Guide and the powerhouse known as “Super Speedy Senese.” With 18 years of experience in legal marketing and business development, Megan shares how authenticity, accountability, and human connection transform the way lawyers grow.

This week on Partnerships for Profit, we’re joined by Mary B. Blackiston, Paid Ads Conversion Expert and Direct Response Copywriter helping service-based businesses get 5X higher ROAS. Mary shares how she scaled from $23/hour to $200/hour, the ad mistakes killing your conversions, and how to turn freedom into profit—without the burnout.

On this episode of Partnerships for Profit, we’re joined by Larry Russ—Founding Partner of Russ August & Kabat, serial entrepreneur, investor, and board member across industries from 911 emergency services to fashion and diagnostics. We’ll dive into how he built one of the most successful boutique law firms in the U.S., scaled multiple companies, and now partners with founders, investors, and...

This week on Partnerships for Profit, we’re joined by Eric Collett, a nationally recognized brain health educator and dementia care expert. Eric is known for transforming how caregivers, executives, and even pro athletes understand cognitive decline, burnout, and brain optimization through The Enhance Protocol.