Optometry: The Ultimate O.D.

Are You Falling Victim to the Sunk Cost Fallacy? - E116 Highlights from this episode: Are You Falling Victim to the Sunk Cost Fallacy? (00:42) Office Talk: Interviewing (17:50) In today's episode we are talking all about the Sunk Cost Fallacy. There are a million and one places where this pops up in our day to day lives but one place it can really affect you is in your practice. So many times...

Ultimate O.D. Nugget - Words of Wisdom in Hiring In this week's nugget it's all about hiring. There are some keys to success we will share and in this hiring climate, we need all the help we can get! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out...

Top 6 Traits You Need to Be a Successful Private Practice Owner: Part 2 - E115 Highlights from this episode: Top 6 Keys to Being a Private Practice Owner: Part 2 (00:47) Office Talk: Setting Your Margins & Upping Your Prices (18:48) In today's episode, we are wrapping up last weeks episode about what it takes to be a SUCCESSFUL private practice owner. It's not for everyone and that's okay...

Ultimate O.D. Nugget - Good is the Enemy of Great In this week's nugget it's all about not letting "great" keep you from being "good". If you are forever focused on getting things perfect, you are unlikely to finish anything. Not to mention it can be pretty depressing realizing how far we are from "being great". Sometimes, you just need to jump off the cliff and learn on your way down! Make the mo...

Top 6 Traits You Need to Be a Successful Private Practice Owner: Part 1 - E114 Highlights from this episode: Top 6 Keys to Being a Private Practice Owner: Part 1 (00:39) Office Talk: The Growth Conundrum (23:47) In today's episode, we are talking about what it takes to be a SUCCESSFUL private practice owner. It's not for everyone and that's okay. It is also unlikely that you will ever feel li...

Ultimate O.D. Nugget - Embrace the Suck! In this week's nugget it's all about embracing the "suck". There are going to be crappy things that happen and tough times. It's just the nature of life itself isn't it? The key to coming out the other side unscathed and ready for success is to realize as you're going through the crap or the "suck", it is making you better. You are learning things you never...

Setting Expectations - E113 Highlights from this episode: Setting Expectations (00:44) Office Talk: Pain equals Gain (17:58) In today's episode, we are discussing the importance of setting proper expectations... from your staff to your patients. People are having to deal with worse buying experiences right now which is a bummer for them, but that also means it doesn't take much for you to sta...

Ultimate O.D. Nugget - Speaking the Language In this week's nugget it's all about communication. Everybody speaks a different "language" and to be a good manager or leader, you need to understand what that language is and speak it well so that the lines of communication are open, flowing, and everyone understands each other.  Join in the fun and subscribe to the podcast to keep up with all th...

3 Businesses Within Your Practice - E112 Highlights from this episode: 3 Businesses Within Your Practice (00:50) Office Talk: 5 Stages of Grief (22:23) In today's episode, we are discussing the three separate businesses you find in your practice: Optical, Front Desk, and Clinical. It is imperative that you realize these are all separate things because they each need to be run and managed a di...

Ultimate O.D. Nugget - Brain-dump Fridays In this week's nugget it's all about protecting your staff's mental health with Brain-Dump Fridays. It is SO IMPORTANT to void job dissatisfaction and unnecessary stress, especially for your increasingly rare good staff. Give this nugget a listen and hear how I implement this in my practice and how it has gone with my staff thus far.  Join in the fun...

Finding a Sustainable Work Life Balance: Part 2 - E111 Highlights from this episode: Finding a Sustainable Work Life Balance: Part 2 (00:48) Office Talk: Training, Medical Model, Work Paying Off (17:05) In today's episode, we are doing Part 2 of talking about the elusive work-life balance. We have a great profession where on paper it doesn't look too difficult to achieve a great professional...

Ultimate O.D. Nugget - Stay Fresh In this week's nugget it's all about not letting yourself or your practice become stagnant, but keep things fresh! The world continues to turn. Technologies continue to change. Change with them! Try new things! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register yo...

Finding a Sustainable Work Life Balance: Part 1 - E110 Highlights from this episode: Finding a Sustainable Work Life Balance: Part 1 (00:42) Office Talk: Training, Medical Model, Work Paying Off (19:51) In today's episode, we are talking about the elusive work-life balance. We have a great profession where on paper it doesn't look too difficult to achieve a great professional career and a rel...

Ultimate O.D. Nugget - Share Your Victories In this week's nugget it's all about sharing your victories and successes. Your team will feel more invested if the get to experience some of those highs you achieve with you! Not only does it build morale but it is important to actually recognize how far you've come and give yourself a chance to celebrate it! Join in the fun and subscribe to the podcast...

Office Evolution - E109 Highlights from this episode: Office Evolution (00:51) Office Talk: How my practice has evolved this year (23:32) In today's episode, we are talking about the evolution of a practice. If you aren't changing and evolving, you will be left in the dust and you will survive at best but not thrive. We talk a lot about the importance of having a vision for your business. Thi...

Ultimate O.D. Nugget - Plans Can Change In this week's nugget it's all about being flexible. Plans change all the time. Your BHAG (big hairy audacious goal) usually remains pretty consistent but the path to get there may take some tweaking and maybe even some turns you didn't expect. Be open to it and watch yourself grow! Join in the fun and subscribe to the podcast to keep up with all the great c...

5 Simple Ways to Be a Great Leader - E108 Highlights from this episode: 5 Simple Ways to Be a Great Leader (00:48) Office Talk: Office reinvention (22:46) In today's episode, we are talking about the importance of leadership and 5 ways to become a great leader in your life. These things are universal. Apply them to not only your practice but to your home, your community, etc. People WANT grea...

Ultimate O.D. Nugget - Fees In this week's nugget it's all about talking about your fees. Your costs are going up on everything from frames to copy paper. Have you increased your fees to protect your margins? If you let your margins suffer or even worse go negative, are you really doing your patients a favor? You will not be able to provide the kind of quality care you want to give your patients i...

The 5 Types of Wealth - E107 Highlights from this episode: The 5 Types of Wealth (2:06) Office Talk: Finding Happiness and Feeling Important (15:45) In today's episode, we are talking about all the different kinds of wealth. Financial is the first one most people think of and yes, it's important but there 4 other less-thought-of types that will affect your life just as much if not more. We wi...

Ultimate O.D. Nugget - Key Points for Your Patients In this week's nugget it's all about talking about what your patients care about. They care about things that they can tell affect them: blurry vision, can't see up close, dry eyes, etc. You need to talk about these problems that they already know they have and then provide them with the solution. Enjoy! Join in the fun and subscribe to the podca...

CEO Series: How To Find Your Edge - E106 Highlights from this episode: CEO Series: How To Find Your Edge (2:12) Office Talk: New Scheduling Model, Iron Sharpens Iron (12:29) In today's episode, we are continuing on in our CEO series and talking about how to find that slight edge in your practice. Believe it or not, competition is a good thing! It makes us better and experts in our niches. We...

Ultimate O.D. Nugget - When The Going Gets Tough, SIMPLIFY! In this week's nugget it's all about simplifying and becoming more efficient when things get hairy. We all have those seasons as a practice where things get a little tight, off-kilter, or there's a downturn of some kind. Instead of leaving yourself with so many things demanding your attention and that of your staff, simplify it as much as...

CEO Series: Better Business Operations - E105 Highlights from this episode: CEO Series: Better Business Operations (2:01) Office Talk: Small Fish in a Big Pond (21:04) In today's episode, we are continuing on in our CEO series and talking about how to maximize your day to day business operations to protect your margins and work more efficiently. There are so many things that go into this and...

Ultimate O.D. Nugget - Managing Your Schedule In this week's nugget it's all about managing your schedule to benefit everybody. It is doable, I promise! The key is to find a healthy balance between you, your staff, and your patients. There will probably be a little give and take throughout the week and that's fine. Just make sure you aren't neglecting one of those three completely or that could co...

CEO Series: 3 Changes You Need to Consider Making - E104 Highlights from this episode: CEO Series: 3 Changes You Need to Consider Making (2:02) Office Talk: Bad Reps, Priorities, & When Times Are Tough (13:59) In today's episode, we are continuing on in our CEO series and talking about changes you might want to make in your office to stay at the forefront of the profession. These 3 things...