Not Your Story

In this episode, Bella and Rory dive into the podcasting revolution, exploring why now is the perfect time to start your show. From the rise of video podcasts to tips on growing your audience on platforms like YouTube and Spotify, they share practical advice for beginners and seasoned creators alike. Discover the power of storytelling, the trends shaping podcasting in 2025, and how to turn your id...

Chris Buckley is the founder and CEO of INY. He has a history of innovation building ST9 Oil and Gas that was acquired by Liberty Energy in 2019. Chris shares all the lessons he took from that acquisition and how he's been inspired by those experiences to start his new company INY. Building the first intelligent hybrid high horse power transmission in the world and disrupting the energy, marine an...

Jim Holmes is the founder and CEO of LFS Chemistry. A chemistry technology company revolutionizing the energy industry or the oil and gas industry with sustainable, high-performing molecules. In this episode Jim reveals the biggest mistakes people make when approaching sales. How can you communicate your story effectively as a founder? Tune in to discover more. _____________________ Connect with J...

In this episode you will learn 5 storytelling secrets to tell great f****** stories. Whether you're building your brand, launching a campaign or trying to amplify your message, this video is for you. Timestamps: 0:00 - Intro 0:36 - The Hook 1:31 - Conflict 3:57 - Simplicity 4:44 - Show Don't Tell 5:17 - Transformation 5:46 - Recap __________________ Follow Not Your Story: https://www.instagram.com...

Jake Karls is the co-founder and Chief Rainmaker of Midday Squares, a chocolate brand, that’s shaking up the $140B chocolate industry. Jake shares how Mid-Day Squares is growing a $100M brand by embracing the power of storytelling, vulnerability, and authenticity, sharing their behind the scenes story of entrepreneurial drama. Timestamps: (0:00) - Intro (1:45) - The future of marketing (4:44)- The...

Why do some campaigns go viral while others flop? This episode breaks down the secrets behind content people love to share. Every brand has a story—make sure yours gets noticed. Our guest Sara, Head of Creative Strategy at Midnight Marketing, explains why most LinkedIn content is ineffective and shows you how to make yours stand out. Powerful campaigns rely on emotional storytelling, shareability,...

In this episode, Jeff Bernard, Manager of Digital Strategy at Aerion, reveals how creativity and persistence fuel true innovation. Hear how Jeff’s passion for skydiving shaped his 150 mph approach to building technology and why branding is key to making your product unforgettable. This is a story of grit, invention, and daring to stand out from the rest. Guest: Jeff Bernard Linkedin - https://www....

In this episode, Massiel Diez talks about the power of authenticity, and how embracing her unique story led to incredible opportunities in her career and as an entrepreneur. - Discover how personal branding can open unexpected doors. - Learn why representation in leadership is key to breaking barriers. - Hear Massiel's inspiring story of determination and grit from the energy industry. Massiel is...

In this episode, we discuss the psychology behind marketing, emphasizing the importance of capturing and retaining attention through emotion-driven storytelling. Drawing inspiration from Pixar and Akira Kurosawa, we explore how to create memorable campaigns through visual storytelling, simplifying messages and building trust with your audience. Karla Estoesta, Marketing Coordinator at Midnight Mar...

In this episode, we sit down with Pablo Perez, CEO and President of Bardasz, to explore his inspiring journey from a childhood passion for the ocean to leading a data management and technology company in the energy industry. Pablo shares insights on the lessons learned from climbing Kilimanjaro, the foundational story of Bardasz, and the importance of staying adaptable in a rapidly evolving techno...

Tim Taylor is the CEO and Founder of Midnight Marketing. With a keen eye for market opportunities, Tim identified a significant gap in the marketing strategies of oil and gas service companies, particularly in their branding and online presence. 4 years ago, this insight led him to start Midnight Marketing, which now offers unlimited, no-contract marketing services, Branding, Websites and Digital...

In this episode, you will learn: Strategies for building your personal brand in 2024. Why personal branded content performs better than brand accounts. And why you should invest in your personal brand today? Bella Kelada-Khalil is the Business Development Manager at Midnight Marketing. We explore Bella's personal branding journey, breaking down here transformation in one year from 152 followers to...

Branding needs to solve a business problem. Christian Bowen is Brand Manager at Midnight Marketing and expert in shaping strategic brand storytelling. Helping B2B companies become recognizable brands. Branding is not just your logo, colours and visuals. You must understand fundamentally branding is a mission, your values and your reputation. How do you want to be remembered? How are you going to m...

Carla is an energetic, talented and creative marketing professional who excels in presenting and creating content that is out of the box and grabs attention. In this episode you will learn how to; use persuasive copywriting to capture attention and sell your story. Present with confidence and become a more memorable presenter. Communicate effectively between a creative team and client. And how do...