Nerd Marketing
Nerd Marketing
The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.
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Episodios
Ep 9: The Six Steps to Building a Million Dollar Ecommerce Business, Part 1 29.04.2016 30:21
In this episode my business parter, Sina, and I talk about the personal factors that contributed to our success in growing our online retailer to $1million in revenue.
Ep 8 Million Dollar Mindset: I attribute my success to these three mental factors 29.04.2016 20:08
The one where Drew talks about the personal factors that contributed to his success in growing his online retailer to $1m in revenue.
Ep 7 Actual Tripwires I Use at a 8-Figure Retailer to Increase revenue 15% 29.04.2016 17:45
The one where Drew walks through some tripwires and email campaigns that he is using at an 8-figure retailer in order to juice revenue 15%
Ep 6 How to build an awesome retention program in seven simple steps 29.04.2016 20:44
The one where Drew walks through a case study showing how to implement a great, easy retention program that you can use at your own retailer
Ep 5 Are you ignoring valuable customer signals that you need to know? 20.04.2016 11:58
The one where Drew introduces you to the concept of tripwire marketing and explains why it is a great way to think about your marketing campaigns.
Ep 4 Why I Don't Care About Sex (And Why You Shouldn't Either) - an intro to Behavioral Segmentation 05.04.2016 9:54
The one where Drew reviews the prevailing means of customer segmentation and shows why that's basically useless online. He then shows you how you should think about segmenting your customers based on behaviour.
Ep 3 Discount Ladder Case Studies: Copy These Winners Today 05.04.2016 4:58
The one where Drew walks you through a couple great examples of easy-to-implement discount ladders from top retailers. He zeros in on their use in a win-back campaign, but the same approach can be used across abandoned cart campaigns, welcome campaigns -- virtually any form of user activity.
Ep 2 How to get started with Discount Ladders 05.04.2016 11:32
The one where Drew walks you through a quick and dirty implementation of a discount ladder. If you aren't using this method, you could increase your revenue 10% in under one hour.
Ep 1 You are spending too much money on dumb-ass promotions 05.04.2016 13:24
The one where Drew shows you why some retailers spend way too much on promotions and others spend too little. Drew then shows you the "discount ladder" method of driving profits.
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