MSP Corner

In this episode of The MSP Corner Podcast, we sit down with a 30-year MSP veteran to explore which industries are truly easier to support — and which ones come with endless tickets, compliance headaches, or low ROI. If you’re an MSP looking to niche down or reduce support overhead, this episode delivers practical, experience-backed guidance you can use immediately.

Jonathan Sherman, Founder of Biz Marketing Pros, joins our podcast show to share how his agency drives qualified traffic and leads for the MSP market. Learn how their tailored omnichannel approach with PPC, SEO, LinkedIn, email, and more transforms marketing efforts into predictable, profitable growth.

Listen in on our Podcast and meet Stan Collesano, a retired attorney and tech founder with deep M&A expertise. Backed by Excendio’s 30 years in IT, he helps owners grow value and exit on their terms. From strategy to transaction, Stan and his team provide trusted, conflict-free guidance every step.

Innovation Vista, led by Jeff Roberts, offers strategic IT leadership to midsize firms through a team of 430+ consultants. They help MSPs expand their offerings with white label services, delivering tailored digital transformation strategies at an affordable, impactful scale.

Fernando Leon sits down with Gregory Morawietz to explore how successful MSPs handle their very first client meetings. This episode offers foundational insights and previews the in-depth strategies coming in our next Expert Corner. A must-listen if you're ready to win more deals.

Tune in as we interview Travis Franklin, a veteran marketing executive, shares how he helped companies triple revenue through modern strategies. Now, as co-founder of Bar 9 Agency, he blends AI automation with proven marketing to help leaders scale smarter, faster, and more profitably—freeing them to focus on what they love, not what they dread.

Join host Fernando Leon in a casual chat with a seasoned MSP CEO about the tools that power successful IT service firms. From ticketing to backup, RMM, and documentation—this episode offers insight for new and scaling MSPs looking to strengthen operations and scale confidently. Learn strategies that work in the real world.

We interview Paul Daigle, a Senior Partner at BizAdvisoryBoard. He, shares how MSPs can scale, attract capital, and prep for acquisition. With 12 divestitures, 7 spin-offs, and 23 board roles, he co-created The Business Evaluator, used by 3,000+ firms to estimate value, optimize growth, and accelerate profitability through strategic benchmarks and roadmaps.

During our podcast, we interview Scott Millar, the founder of IT Rockstars and the CEO of an MSP. He has been helping MSPs worldwide grow since 2016. Initially focused on SEO and premium content, Scott now introduces the Power Audience, a system designed to cut through digital noise and social media limitations to build authentic, lasting relationships with prospects. Tune in as Scott describes th...

Breaking Past Six Figures as an MSP – In this episode, Fernando Leon interviews a seven-figure MSP CEO to uncover why so many MSPs get stuck at six figures and what it takes to break through. Learn about positioning, lead generation, security services, and sales strategies. Ready to scale? Listen now and take action.

Join us on our podcast as we explore the art of cold calling, focusing on five essential components to craft a winning script that leaves a lasting first impression. Whether you're a sales beginner or an experienced pro aiming to refine your skills, this episode is packed with actionable insights and practical strategies to elevate your approach. Tune in and learn how to turn every call into a...

Is your MSP stuck on 5 or 6 figures? This episode covers the five key strategies to scale to 7 figures, featuring insights from an experienced MSP CEO. Learn how to refine your niche, master sales, improve marketing, delegate effectively, and increase MRR. Listen now and start growing your MSP today!

Marketing for IT service firms isn’t just about tactics—it’s about strategy. In this podcast episode, we break down the Results Triangle: aligning Message, Market, and Media to drive measurable growth. Learn how targeting the right audience, delivering an impactful message, and selecting effective channels can transform your marketing. Listen now and join MSP Corner.

We interview the CEO of Cyber Trends during this episode. Cyber Trends is a pioneer in IT coaching, consulting, training, and mentorship for the MSP, MSSP, and IT services sectors. With over 25 years of experience, their approach isn’t about following the status quo—they are about shifting mindsets. They empower technology providers to break free from their limitations, reclaim their independence,...

Most IT firms struggle to stand out, competing on price and losing clients to lower-cost competitors. In this episode, Fernando Leon sits down with Gregory Morawietz, CEO of a leading MSP, to reveal how IT firms can reposition themselves, specialize, and build a brand that commands premium pricing. They discuss actionable strategies for selling value over price, becoming a strategic partner, and d...

Most MSPs focus on landing new clients, but what about maximizing value with the ones you already have? In this episode, Fernando Leon sits down with Gregory Morawietz to discuss five proven strategies to increase retention, expand services, and scale your MSP, all without chasing new leads. Tune in now."

Join us for an insightful discussion designed to help IT service firms thrive in a competitive market. In this episode, we explore actionable strategies to break free from the commodity trap and establish a trusted brand that resonates with clients. Hosted by Fernando Leon and Gregory Morawietz, this episode takes a fresh approach, answering real questions to solve the commodity puzzle. Tune in fo...

Content is key to building authority, trust, and credibility—but great content doesn’t just happen. It takes strategy! In our latest podcast, we dive into the key elements of a winning content strategy that boosts ROI. Tune in for Part 1 today!"

Join us on our podcast as we explore strategies that can revolutionize the way you manage your MSP. Whether you're building a side hustle, leading a startup or a mid-sized IT firm, you understand the challenges of standing out, demonstrating value, managing client expectations, streamlining processes, and closing deals. That’s why we’ve developed a comprehensive packet designed to help you tac...

During this podcast, we dive into a transformative concept for IT service firms: selling value instead of services. Here’s the truth—many IT firms get caught up in pitching features, tools, experience, and technical jargon. But prospects aren’t interested in the what; they care about the why. If closing deals has been a challenge, it’s likely because you’re not addressing your clients’ unique prob...

On our podcast show, In Depth Cold Calling Discussion, we discussed how cold calling remains a powerful strategy for MSPs targeting SMBs, particularly when the objective is to set appointments and demonstrate expertise in IT support, security, and compliance. To make an impact, it’s essential to adopt a direct, assertive approach that emphasizes your unique value while effectively addressing commo...

Cold calling remains a powerful tool for MSPs targeting SMBs, especially when the goal is to set appointments and showcase expertise in IT support, security and compliance. To stand out, you need a direct, assertive approach that highlights your unique value while addressing common objections like lack of interest or existing provider relationships. During this duscussion, we go over some importan...

For newly established IT firms, you need a well-crafted Managed Service Provider contract in place. Without one, you’re open to risks like revenue loss, unhappy clients, and unexpected liabilities. A strong MSP contract does more than protect your firm and profits—it also helps manage risk and sets clear expectations with clients. Gregory and I discuss the many reasons MSPs need to have a well cra...

GetInSync is a platform built to help MSPs grow by working alongside their clients' in-house IT teams. Instead of just fixing technical problems, MSPs can use GetInSync to become strategic advisors who help businesses make smarter decisions about technology. We interview Stuart Holtby the Founder and CEO of GetInSync. He helps Managed Service Providers (MSPs) move from just fixing IT problems to b...

During this podcast, we give you a preview of what to expect on the Expert Corner. Whether you're new to email marketing or looking to refine your strategy, we discuss key tips that can boost engagement and drive results. From segmenting your audience for personalized outreach to crafting compelling subject lines and balancing content between education and promotion, we share actionable insights t...