Master the Sales Game

If you find that you're not converting on your free calls, whether you call them a discovery call, strategy session, clarity breakthrough call, etc. You’re getting on the phone with your ideal customers and they are not saying yes. You are beyond frustrated.   In this episode, I talk about what’s getting in the way of you being able to create consistent success and simple shifts you can make t...

Video is the number one tool that allowed me to get fully booked in my business and create a six figure income in such a short amount of time and has continued to allow me to build a successful business of my own design. All because I show up on video for the people who I'm here to serve.   Video isn’t new. And if you are hoping that I would be telling you it's okay, just simply ignore usi...

When I first started selling my own services in the online space, it left me with a giant question mark. I wondered, how do you pick your value? How do you pick a price? All of these thoughts suddenly came up. I never had experienced any of these before, even when I was successfully selling through my entire corporate career.    If you are struggling to figure out the value of what you offer and h...

Too often what I hear, see and experience as a customer but also as a coach for my clients is this bad habit that we often fall into. Especially as experts when we start to tell instead of sell or thinking that telling is selling. Here's the thing, it is not the same. If you're caught in the trap of telling your potential clients about the features and giving them a lot of information and...

What is know, like and trust? More specifically, how are we supposed to build know, like, and trust? What does it mean for your business and sales?   In this episode, we are diving in deep in this conversation on what it takes to build know, like and trust. I know that is a phrase that often times we hear both on the marketing side as well on the sales side. Know, like and trust is a long-term gam...

Today we're talking all about the deal breaker in all sales, all kinds, all types, especially as it relates to high ticket expert based sales. If you're selling workshops, retreats, program services done for you, types of work, consulting, all of these are what we call high ticket. It's a higher price point, a bigger price tag attached.  This is not about sleazy tactics being pushy or...

In this episode, I want to share my top seven keys to recession proof your business (and also Corona proof your business) for these uncertain times, especially as we are navigating these uncharted waters.    And I don't want to make light of the situation, but I also want to make sure that you have some tools, resources and support while you are navigating exactly what's happening in the w...

If you listened to an earlier episode where I discussed my sales trend predictions for 2020 and beyond, this is a great episode for you because it takes it to the next level to help you identify how do you keep growing those personal relationships, what does that look like, who should they be with and how do you ensure that you are focusing on the right types of activities for each type of person....

If you listened to an  earlier episode  where I discussed my sales trend predictions for 2020 and beyond, this is a great episode for you because it takes it to the next level to help you identify how do you keep growing those personal relationships, what does that look like, who should they be with and how do you ensure that you are focusing on the right types of activities for each type of perso...

In this episode, I speak to Ross Johnson, a 27 year old serial entrepreneur dedicated to teaching coaches and consultants how to grow their online businesses. His trajectory was anything but typical. He went from being a broke personal trainer to building $2 million businesses in just four years, one of which he was able to exit successfully.  Now he's helped hundreds of people grow their onli...

In this episode, I speak to my good friend and client, Ebony Williams, a personal trainer, certified holistic nutritionist and a thyroid disease coach. She’s on a mission to help individuals. Specifically women learn how to live healthy, happy lives through food, fitness and fun. She also works as a supervisor at John Hopkins Medicine in the Company Information Systems, Education Department.  We t...

This is a short and sweet, yet packs a punch, the episode you’re not gonna want to miss. If you’re struggling with your sales process, you're sending out proposals after proposals after proposals and nothing. They're not turning into close deals or paying customers. I get it, it’s super frustrating. And you feel like you're wasting a lot of time and effort, especially right now where t...

Someone submitted this question and asked, “How do you actually pivot and specifically attract a new audience?”. This was super timely with what's happening in the world right now.   In this episode, you’ll discover what you need to consider first before you start to pivot, and how to attract a new audience without completely throwing everything out. I also discussed a few examples of successf...

I am so excited to bring this episode to life for you because these are the critical business skills I believe that you need to have, especially during a bear market. We are in a bear market right now, meaning that the market is going down and we have been in a bull market and arising and increasing the market for almost the last 12 years since the end of the great recession that was caused by the...

Even if you already have an established client base or you are just starting out, it is important that you have a process to inject fast cash into your business. Too often, the biggest problem aside from sales, is cash flow. Being able to know how to make money in your business, to pay for an unexpected expense or a shortfall that has happened or is going to happen. This gives you the ultimate con...

After having closed hundreds, thousands, and maybe tens of thousands of deals over my lifetime as a career salesperson and sales leader, then multiplying that by my team sales volumes, I know the main thing that's holding you back from closing sales are a few critical pieces.   There are more layers to this for sure. But I want to keep this as simple as possible today. I don't want you to...

Here’s the million-dollar question: To sell or not to sell?    You probably already know the answer and where my bias is leaning.    You want selling to be fun. You want it to feel easy. And I know that sometimes it feels far from it. I had a very long-standing career in sales and I really struggled to sell at the very beginning, that this question used to come up all the time.   This short and sw...

My good friend and client, Ebony Williams, inspired this episode. She asked, “How the heck do we sell with integrity? Can you talk a little bit more about this? I want to know how we can navigate and understand exactly how to sell with integrity, how to lead with integrity, and how to make sure that we are doing right by our clients and our potential clients so that we are not leading them astray....

There are some businesses and industries that have just taken off like wildfire. They will continue to do so as we move into this new economy and start to adjust to what this means for all of us. Sometimes it's hard to understand, especially when you see so many random things that are being sold and purchased.    In this episode, we are talking about what people are REALLY buying, so we can be...

In this episode, I break down the five main industries that are going to continue to boom and grow no matter what is happening in the world economy, especially right now.    If you are able to tap into them, they are going to help drive your business results, help more clients, and allow you to remain sustainable in the long term no matter what happens in the economy. Let's dive in. This is go...

Allyship. What does that actually mean for you and me? Especially as we navigate uncertain waters, uncharted territory, as things in the world look very different than they did just a short while ago.    This is a year for changes. It's a decade for change. I know that there was a rallying cry at the end of 2019, that 2020 was going to be different. And boy has it ever been different.   This i...

High or low ticket offers?   If you have been debating this dilemma for your business, you're in for a treat because I'm going to break down the main benefits of both high and low ticket offers.    When you might be thinking about having the high ticket offer or a low ticket offer and why do you actually need to have both? And we're going to flip the funnel on this one.    I'm also...

If you're wondering where the heck are my clients. How do I get more clients? I need more leads? This episode is going to break down for you.    I will discuss exactly why the number of leads is not the problem and what you need to focus on instead to create a never ending supply of those leads of dream clients. Because it's really not about the quantity, it's about something else inst...

We are celebrating episode 50! I asked my Facebook community what they wanted to hear about. I’m going to share about what I would do differently at the beginning of my business journey in order to get to where I am now, but faster. Where would I have put focus on more to still be here, to have the same result and success, but without having to go through all of the things. Thank you Veronica for...

Here are the biggest lessons I’ve learned since starting my business. I'm sure there are still many more to come. This is just the tip of the iceberg for all of the different things I’ve been able to learn in this crazy journey called entrepreneurship.   In this episode, I’ll share the top 7 lessons I learned. Some lessons may be unexpected, some may surprise you and some may even allow you a...