Markigy: The Science of Marketing Strategy

At its core, demand generation is about building reliable brand awareness and interest, so you can generate high-quality connections with your customers.  There’s demand to be created in every stage of the funnel. To do that, you have to understand every stage holistically, from generating awareness to making sales. You have to build a strong demand gen team, create marketing and sales alignment,...

Every company relies on advertising at some point to attract their customers, but how do you make it work better? Changing how you do performance marketing creates the opportunity to innovate your revenue engine in new and more effective ways with strategies that show real results. Performance Marketing has many benefits like being creative and it’s an effective way to diversify your audience. How...

Account-Based Marketing (ABM) has become a fast-growing trend over the past decade, but why? What makes ABM so powerful for B2B marketers?  It’s simple. ABM speaks the language of executives and salespeople, which greatly benefits marketers. ABM also clarifies which specific targeted activities marketers need to do in order to add value and drive engagement in their accounts. Being able to align m...

Content co-creation has quickly become the strongest bridge between customer-centric companies and their customers. Thus, it’s essential that we, as marketers, use collaboration to create content that’s not only engaging and relatable, but full of value. Podcasting has become one of the fastest growing mediums for content co-creation over the last few years. While podcasters need expert guests, ex...

We all know that marketing is essential for business growth. Without customers, there would be no revenue, and without revenue, businesses would quickly disappear. However, in today's cluttered and competitive marketplace, it can be hard to know which marketing strategies are actually effective at generating revenue. As a result, many businesses either play it safe with tried-and-true methods or g...