Marketing x Analytics

Dr. Samar Deen is a brilliant data scientist working in marketing analytics at IBM. In this episode, we discuss the challenges of implementing data science solutions, data-driven vs. model-driven organizations, career paths to data science, and the impact of COVID 19 on data science models.  Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All views expressed in this...

Tanner Skenderian is a talented analytics professional who I had the pleasure of sitting down with in this week's episode. We discuss her background, interesting work experiences, and the wisdom we've been able to gain thus far.  Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All views expressed in this podcast are our own.

In this special kick-off episode for Season 2 of 'Marketing x Analytics', I sat down with Ari Sheinkin, Vice President of Performance Marketing & Analytics at IBM. In this enlightening conversation we explore 100 years into the future of Marketing Analytics. We look into the past, recognizing greats like Ron Popeil , known for appearing in famous infomercials. We discuss the skills future marketin...

In this episode I spoke with Ainul Huda, Vice President of Audience Development, Analytics and Social at Condé Nast , a global media company that is home to some of the world's leading brands including Vogue, The New Yorker, GQ, Vanity Fair, Wired, Architectural Digest (AD), Condé Nast Traveler and La Cucina Italiana. We discuss the pros and cons of a career in marketing, vanity metrics, career pa...

Want to know the truth when it comes to marketing analytics as your career? In this episode I sat down with Ethan Adams, Director of Marketing at Anguleris Technologies , a Chicago-based software company focused on building materials marketing , to discuss everything from the value of marketing to career opportunities with an analytics skill set. Transcribed episodes of Marketing x Analytics are a...

Let’s talk about school. In this episode I speak with Anastasiia Toropova , who received her Master’s degree in Marketing Science from Colombia Business School in 2019 and currently works as a Senior Analyst at Schindler Elevator Corporation. In this episode we discuss the latest trends in marketing analytics, what you’ll learn in school about it, and what analytics really looks like in the profes...

Learn how your podcast host Alex got started in Marketing Analytics, and how Sid Khaitan got started in Market Research and Strategy. Remember, it is never a straightforward path, so enjoy yours!  Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All views expressed in this podcast are our own.

In this episode we review a metaphor for paid search marketing: fishing. I outline the basics elements of paid search, some of the metrics tracked, and the strategies around running paid search for different groups of customers. This lesson is for those who are new to paid search marketing, or have no background on paid search marketing. 

Part 2 with James Ramsey , following Part 1: ‘What’s Broken in your Marketing Machine?’ Focused on hiring talented and passionate people to proactively fix any potential issues in the marketing machine. Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All views expressed in this podcast are our own.  

In this episode we sit down with James Ramsey , a marketing analytics superstar. We discuss strategic mistakes that can be devastating for a marketing organization, or ‘machine,’  and how to make sure you’re avoiding these mistakes.  Part 1 of 2.   Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All views expressed in this podcast are our own.

In this episode we discuss what it takes to be the perfect data analyst. You’re going to hear it from two marketing analytics professionals, myself and Scott Shaffer, Growth Analytics Lead at Hover . We recorded this episode when Scott was still my manager at IBM. We explore the soft and hard skills needed to perfect analyst-level work with real life examples, and discuss how those skills can help...

In this episode I sat down with David Mays, a long time friend and data professional, to discuss the power of analytics in a business. We discuss Lifetime Value, how to balance analytics and executive direction, and why understanding customer behavior is one of the key components of successful marketing analytics.  Transcribed episodes of Marketing x Analytics are available on  Podscribe.com. All...

In this episode I sit down with Sid Khaitan who is currently the director of content strategy at Intouch group. At the time of recording he was the Strategic Insights Lead for Growth and Revenue Strategy at GoHealth. He is also a very talented marketer I worked with when we were at University together. We discuss the importance of paid and organic strategies, and the conditions under which a busin...

I sat down with Connor Skelly , Marketing Director at Brightfield Group, who help CBD and Cannabis brands succeed with comprehensive data and strategic insights. Connor shares his story about how he quickly became one of the youngest executives at his company, and how marketing analytics plays an integral role in his success. Transcribed episodes of Marketing x Analytics are available on  Podscrib...