Marketing Science Podcast

Damian Corbet joined Danny to discuss how social media can make you a stronger leader in the latest episode of the Marketing Science Podcast. Damian is the author of the book, 'The Social CEO' and shared a number of great anecdotes from his experience of putting the book together. Links mentioned in the podcast: LinkedIn: https://www.linkedin.com/in/damiancorbet/ Blog: https://thesocialcsuite.net/...

Katie Harte joined Danny to discuss neuromarketing in the latest episode of the Marketing Science Podcast. Katie is an acclaimed international speaker, trainer and researcher in the exciting new field of Neuromarketing. Links mentioned in the podcast: LinkedIn: https://www.linkedin.com/in/aboutkatiehart/ Website: http://katiehart.co.uk/ Books mentioned in the podcast: Brainfluence Influence Buyolo...

This episode is an adaptation from our recent webinar Q&A: Social Media for Science - How to create an effective B2B social media strategy.  We discuss: Social Media Content Creation Developing a personal brand on social media LinkedIn advertising Full webinar can be viewed here . Hosted on Acast. See acast.com/privacy for more information.

Sam Kuehnle from Refine Labs joined Danny on the latest episode of the Marketing Science Podcast. They discussed lead generation v demand generation, knowing your audience, effective B2B social media strategy and tips for taking new marketing initiatives to the C-Suite. Notes LinkedIn: https://www.linkedin.com/in/samkuehnle/ Buyer Persona book referenced: https://www.amazon.co.uk/Buyer-Personas-Cu...

Hal Collier from International Gas Detectors (IGD) joined Franky on the latest episode of the Marketing Science Podcast. They discussed how Hal has grown the marketing department from the ground up and also the challenges of being a one person marketing band. Hosted on Acast. See acast.com/privacy for more information.

We are starting season 3 on Women in Engineering Day. Dr Susan Scurlock MBE , Chief Executive & Founder of Primary Engineer is joining us to discuss how her organisation, and the engineers that she partners with, are inspiring the next generation of young engineers. Hosted on Acast. See acast.com/privacy for more information.

Laura Haldane is the Head of Sales and Marketing at SciLeads . She is also a board member at SAMPS , an organization specializing in connecting and empowering sales and marketing professionals in life science and applied research. Laura joins the podcast to talk about best practices when it comes to selling and marketing to scientists . She gives tips based on psychological and marketing research...

Michele Nichols is the President of  Launch Team Inc  and specializes in providing sales and marketing expertise for science and engineering-driven companies. She  rejoins the podcast  to give insights into current engineering & science marketing trends and challenges, as well as how companies can continue to make the all-important pivot to digital marketing and virtual eve...

We're joined by Dr. Neal Dando, President of Pittcon 2021. Pittcon is one of the largest laboratory science conferences in the U.S. We discuss: How to strategize your marketing efforts and plan a virtual event vs. a face-to-face event Pre-recorded vs. on-demand content for virtual events How Pittcon facilitates collaboration between scientists The importance of science outreach programs Read the a...

In this episode of the Marketing Science Podcast , we are joined by Geoff Davison, CEO of Bionow, a leading biomedical and life science membership organization based in the North of England. Listen to the episode to learn about: The life sciences sector and contributions made by Bionow member organizations through the COVID-19 pandemic The importance of collaboration in life sciences throughout 20...

Our latest episode of the Marketing Science Podcast is the adapted audio of our recent webinar: " Using Webinars to Market Science ". Frank Barker is joined by the AZoNetwork marketing team, Elizabeth Rudy and Danny Layzell , as well as Andy Henton from InsideScientific. The discussion includes all areas of your webinar marketing including: Planning a science webinar Webinar software Marketing a s...

We're joined by our guest, Daniel Brazier, a Solutions Engineer for WP Engine. Will Soutter, from our Podcast about Podcast episode, also joins us to talk about Cybersecurity. In this episode, we talk about the world of cybersecurity, particularly in the healthcare and science fields. Daniel also gives us some valuable tips about how businesses and employees can mitigate the risks of a cybersecuri...

Our guest today is Tony Jones, the CEO of One Nucleus. Tony runs one of the largest life Science and healthcare networks in the world from their Cambridge base. He is currently planning the implementation of Genesis Digital 2020 - A fully online networking event for life science and healthcare professionals around the world. For more information about Genesis please visit: https://onenucleus.com/c...

Oyin Bamgbose is Head of Sales at ResponseTap, an intelligent call-tracking platform designed to integrate seamlessly with your existing suite of MarTech tools. This is the second part of this interview, in which we go in-depth on the customer journey, sales and marketing metrics, and the value call tracking can add to your marketing stack. Hosted on Acast. See acast.com/privacy for more informati...

Oyin Bamgbose is Head of Sales at ResponseTap, an intelligent call-tracking platform designed to integrate seamlessly with your existing suite of MarTech tools. In the first part of this interview, we talk about the challenges of navigating the increasingly crowded and complex MarTech marketplace, and discuss ways to inspire and enable your sales team to perform at the top of their game. Hosted on...

Will is the smarts behind the Marketing Science podcast and lends his vast technical AV knowledge to producing podcasts on a weekly basis. We discuss what goes into making a podcast and how to achieve a high quality audio performance. https://www.azonetwork.com/marketing-science/blog/podcasting-for-scientists?referrer=acast Hosted on Acast. See acast.com/privacy for more information.

As owner and president of Launch Team, Inc. in Rochester, NY, Michele Nichols leads a team that helps technology companies compete and grow. We talk product launches, internal communications and operational efficiency when working from home. Michele and her team consults with science and engineering-driven companies in the US and internationally and guides in the implementation of those strategies...

Andy Henton is the Founder and Director of InsideScientific, an online environment built for life science researchers – Andy has a distinguished career working within life sciences specialising in webinars, virtual events and science communication. Join us as we pick our way through collaborating from home, project management and delivering online experiences. Hosted on Acast. See acast.com/privac...

Ricky Lowe is the CEO of Kumos Consulting having applied his 1st class MEng problem solving ability to an already distinguished Salesforce career. Join us as we discuss Health Cloud as well as Salesforce applications in the Life Science and Engineering industries. "I always find that when we're talking about Salesforce, I would liken it to the movie "Inception" with Leonard DiCaprio, and I was act...

Join us as we talk podcasting, demand generation, social media, brand vs. performance and how Science can learn from the SaaS model. A growth mindset leader and the CEO of Refine Labs. He’s originally from a science and engineering background and currently runs the demand generation podcast all the way from Boston Massachusetts – It’s Mr. Chris Walker https://www.azonetwork.com/marketing-science/b...

Debra Harrsch is CEO of Brandwidth Solutions, a B2B marketing firm specializing in Life Sciences and Clinical Diagnostics – Debra has a distinguished career working for many Multi-national instrumentation companies and joins us here today to talk about running a Life SCience Marketing Agency in a crisis. https://www.azonetwork.com/marketing-science/blog/running-a-life-science-marketing-agency Host...

Matt Rafferty is the Head of Paid Search at AZoNetwork with a keen eye for discovering trends in big data. Matthew graduated from Sheffield Hallam University with a first-class masters degree in chemistry in 2017 and moved into freelance medical writing before joining AZoNetwork. During his time at AZoNetwork Matthew has been deeply involved with analytics, in particular Power BI. Both AZoNetwork...

Business is simple. Good product, cash in the bank, steady cash flow, growing sales and profit margins. Dr. Ian Birkby and Alex Cairns discuss the simplicity of running a business well. Welcome to another edition of the marketing science podcast the podcast for sales and marketing professionals working within science engineering and health care don't forget to subscribe on Spotify iTunes or wherev...

Randy Byrne is the CEO of Transformational Scientific Marketing, a highly focused, B2B marketing consultancy specialising in scientific products and services. Below is the adapted transcript from the Marketing Science Podcast recording. Welcome to another edition of the marketing science podcast. The podcast for sales and marketing professionals working within science, engineering and health care...

Paul McCabe is the CEO of the McCabe Group, specializing in strategic marketing and program execution that goes well beyond traditional channels. We caught up with him to discuss current technical business to business marketing matters in 2020. What is your greatest marketing challenge? Figuring out how to realign past marketing strategies, even those as current as 2019, to effectively work within...