Marketing Room 101

In this episode, host Ben Norman is joined in Marketing Room 101 by Owen Ensor, CEO of sustainable start-up Meatly - the first company in Europe to gain approval to sell cultivated meat (or lab-grown meat), and the first in the world to be approved to sell cultivated meat pet food. We’re talking real meat (not ‘like meat’), made without animals. In this chat, Owen and Ben discuss the fascinating j...

In this episode, host Ben Norman is joined in Marketing Room 101 by legendary advertising creative, Trevor Robinson OBE, founder of agency Quiet Storm, as well as Create Not Hate. From sofa surfing around London trying to break into the creative world to receiving an OBE for services to advertising and diversity, Trevor’s career is extraordinary and his insight invaluable. As a creative, Trevor ha...

In this episode, host Ben Norman is joined in Marketing Room 101 by author, mentor and former agency owner Gareth Healey. For around half of his 30 years in the creative industry Gareth was CEO of his own 175 head-count marketing agency, with offices in Leeds and London, before exiting to focus on helping other marketing agency owners run their businesses better, grow their agencies and sell them,...

In this episode, host Ben Norman is joined in Marketing Room 101 by his first ever international guest. All the way from the USA, Christina Garnett is a fractional Chief Customer Officer and founder of Pocket CCO, who helps businesses to understand their customers better, to make them happier and to retain them for longer. Championing collaborative business culture and a customer-centric approach,...

In this episode, host Ben Norman is joined in Marketing Room 101 by Gareth Turner, a strategic consultant with almost 25 years experience running marketing for household names like Weetabix, John Smith’s and Lurpak, who founded Leeds-based consultancy Big Black Door in 2013. Gareth makes the case for putting strategy before tactics when planning brand activity, not jumping straight to specialisms...

In this episode, host Ben Norman is joined in Marketing Room 101 by Chris Norton & Will Ockenden, co-owners and founders of Prohibition, the award-winning PR and social media agency they set-up in Leeds in 2012, who have worked together for almost 20 years. Chris and Will make the case for a more authentic, human approach, be it in PR, social or influencer marketing, and why we need to do some...

In this episode Ben Norman is joined in Marketing Room 101 by Taylors of Harrogate Strategy and Innovation Director, Dom Dwight. In recent years, along with his team, Dom has been responsible for some of the most effective, creative and entertaining advertising in the UK, most famously taking Yorkshire Tea to the category top spot whilst bagging almost every effectiveness award along the way. In t...

Ben Norman opens the door to Marketing Room 101 for the first time. In this episode, he is joined by Paul Feldwick, an icon of British advertising with a career spanning 6 decades. As a strategist and planner Paul worked at London agency BMP for over 30 years, and led global strategy and training following the merger with DDB. Since leaving, he has written Anatomy of humbug and Why does the pedlar...