Marketing + Margaritas

With so many new businesses taking off, we’ve had a rush of people coming to us not knowing where to start with their marketing. Listen to this week’s shorty episode to find out the basics to start your marketing journey. Hint > Go back and listen to EP 48 if you want some more advice on starting a business. Like what you heard? Check out Rebel's full library of podcasts here > http://www.re...

In the era of smartphones and tablets, having a mobile-responsive website is crucial. And it’s no longer just about your site being mobile responsive – it needs to be a good mobile experience as well. Let’s find out about how to make your website looking marvelous on mobile. Screenfly.org Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcas...

Networking can be super awkward for newbies but with preparation and some helpful tips and tricks of the trade, you can make good use of your time at events. Listen to this week’s soundbite ep to hear three things to remember when going to a networking event. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know more about us?...

In contrast to our previous episodes about LinkedIn and Instagram, we realised we hadn't given Facebook the attention it deserves. With its size and constant changes, we have to admit – we were sort of putting it off. But – here it is!   Brand Values episode > https://www.rebelnation.com.au/podcast/how-to-identify-your-brand-values?rq=Brand Content strategy episode > Marketing + Margari...

If you’re one of the many who have never gone back and finished their LinkedIn profile later – or the last time it was updated was years ago – start with these three things we outline in this week’s episode. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know more about us? Feel free to have a stalk + get to know us better he...

Marketing is a crucial part of any business, but at some point, you may not want to do it yourself. There are three options to consider when it comes to marketing: in-house, agency, and freelancer – each with its own pros and cons. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know more about us? Feel free to have a stalk +...

Creating client avatars is a great way of putting a “face to the client”. Watch the latest soundbite ep to see how creating avatars can help you tailor your marketing messages and strategies to resonate with your audience on a deeper level, and build a stronger, more meaningful relationship with them. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation....

Running a successful business requires more than just providing great products or services. You also have the opportunity to create a valuable asset that can grow and adapt over time. Whether you plan to keep your business for the long-term or sell it in the future, there are three key marketing things that can help make it even more valuable. Like what you heard? Check out Rebel's full library of...

We’re officially back for the year! This week’s shorty ep answers a frequently asked question we get - should I update my logo? Like all marketing, there isn't a simple yes or no answer, however, we give some advice on when you should consider updating your company's logo and branding. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast W...

This week’s shorty ep, and the last for 2022, goes through some helpful tips and tricks to streamline your content (blogs, website, social media posts etc) to save time – and still create great content. Tune in to hear how to effectively use your time for content creation. You will see us in the new year, cheers. Like what you heard? Check out Rebel's full library of podcasts here > http://www....

He was only one month into the job, but Lani and I were both super impressed by the new CEO of Mackay Isaac Tourism (MIT) – Al Grundy. He’s lovely and friendly and all that, but man – as soon as we started talking tourism, the passion and knowledge and experience that he brings to the table – it was an awesome interview. Like what you heard? Check out Rebel's full library of podcasts here > htt...

The market size of the online shopping industry has grown 19.6% on average each year over the last five years since 2017. Having your products available online for your customers to purchase, at any time, makes life easy for your buyers. Listen to this quick soundbite ep to hear the reasons you should have your own eCommerce website. Like what you heard? Check out Rebel's full library of podcasts...

Berta Collins from Mount Pleasant Centre joined us for this week’s ep to discuss what it’s like to manage the marketing for a shopping centre with over 70 stores – and how her experiences can help retailers of any size. What works and what doesn’t work when marketing in this industry? Tune in to hear more! Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelna...

This soundbite episode answers one of the common questions we receive, particularly in training, “How do we get more reach on socials?”. There are a lot of different ways to improve your social media game and reach more people - find out by tuning in. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know more about us? Feel fre...

In this episode, Jay Shipston from Triple M joins us to discuss how he built and developed his own personal brand over the years – while in the spotlight. We talk through the differences in developing Jay’s brand when it’s just one person (compared to a business) and how to stay relevant and ‘true’ to yourself over the years. Like what you heard? Check out Rebel's full library of podcasts here &gt...

We often get asked, “How often should I send my clients email marketing? Every week or once a month?” In this shorty episode, we talk through how often/ when you should be sending your audience emails.

The end of the year is fast approaching, and Christmas will be here before you know it! Start getting organised with your EOY marketing activities with a checklist below that you might want to implement to advise your clients and suppliers of when you will be closed. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know more ab...

Whether or not you think that posting on Google My Business is useful, you should – at the very least – own your profile! This soundbite ep covers the steps on how to do that. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/...

From an engineering career to having her own photography business - Fiona Kroll from Coffee + Hops Photography took us through her top five tips for taking Insta-worthy pics. Below is a quick rundown and listen to the ep if you want to hear more. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know more about us? Feel free to...

We are frequently asked, “What is the best way to market by business?” and the answer comes down to your goals, audience, messaging and which channels suit your brand. HELPFUL TIP: Listen to our 3-part series on how to build your marketing strategy – start at episode 37. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know mor...

We are joined by the amazing Ange Hurley from Wallace and Wallace Lawyers to run through the legal and marketing overlap. Ange discusses what legal rights we have with our works and what we shouldn’t be doing with other people’s works. WRAP-UP TIP: If you are starting a business, before you jump into marketing please see an accountant and a lawyer to set you up. And then we can jump into the fun d...

It’s important to keep your brand values in mind when marketing your business. If you stand for being eco-friendly, then your marketing activities should align with this – listen to this week’s ep to find out more. HELPFUL RESOURCES: Here are some companies that are helping with eco-friendly marketing. Social Dot – A digital business card that can include links to electronic documents. Turn – Reus...

DISCLAIMER: Strong language is used during this podcast episode. Connecting with other people is part of our biology – connecting with brands, not so much. That’s why building your own personal brand can help to build your business’s brand. Anyone can have a personal brand, you don’t need to be the owner of the business to have your face and logo recognised. Working on your brand. Just like a busi...

Google Analytics is retiring UA (Universal Analytics) and has introduced GA4 (Google Analytics 4).   What is Google Analytics? It’s a free and easy product from Google that allows you to track and analyse your website’s performance. The data it offers up is MASSIVE, and it’s at no cost – you just have to set it up, and then check in on that info (preferably on the regular!).   HELPFUL TI...

This week, we caught up with Abby-Jane Walsh from Stomping Elephants to have a chat about how she keeps Stomping’s socials fresh and engaging with the same constant key messages. Follow Stomping Elephants here: Instagram: https://www.instagram.com/stompingelephants/ Facebook: https://www.facebook.com/stompingelephants Like what you heard? Check out Rebel's full library of podcasts here > http:/...