Make Marketing Suck Less for Expertise-Driven Solo Businesses

You're in the weeds. You love what you do. You're passionate about it. And if you could just sit down with someone one-on-one for a good 30 minutes and explain it, you know they would be all in. They would be ready to buy. And what you do is so complex that you feel like you need to spend that time rambling just to get people to understand what your business is all about and how it can help them....

Do you often feel like you're a jack of all trades and a master of none? Do you hesitate to call yourself an expert in any one thing because you don't want to be pigeonholed into one area or one idea? Do you bring a ton of different skills and experiences to your business and the work you do in order to get your clients results? If you found yourself nodding your head “yes” to any of these questio...

Happy Election Day, rebel. I hope wherever you are, that you have already cast your ballot. And if you're listening to the sound of my voice on Election Day and you're standing in line somewhere, I just want to say, keep standing! Your vote matters, and this election is so important. And I'll be honest -- as a business owner, I've been really dreading Election Day because it's hard to market your...

How do you know what's really working in your business? How do you know if that last launch really worked? If your Facebook ads are profitable or you're setting your money on fire? And how do you know if your email marketing is effective? You know when you look at the numbers. Oh, numbers. I know many of you are not like me. I'm a researcher. I revel in numbers. It's giving me feedback on whether...

Well, isn't that curious? Curiosity and staying curious is one of the core values of my company Communication Rebel. And I'm curious by nature. I always want to know how something works, or I want to hear the backstory of how you came up with that remarkable idea. I'm constantly reading to find out more information so that I can understand the world better and satisfy my curious nature. But to ope...

What do you want to be known for? That's a doozy of a question, isn't it? But if I ran into you on the street -- six feet apart, masks on, of course -- would you be able to answer that question in just a few words, in a way that was so compelling it would make me want to know more. So what do you want your business to be known for?  For me, I want to be known for the Three Word Rebellion and creat...

It's the end of the world as we know it, and I feel fine. Now, you might think that I'm thinking about the song because it's election season and it feels like the end of the world, but really I thought of that song today because I've been thinking a lot about my time on the speech and debate team in high school and college. And if you don't know the folklore behind that famous REM song, let me edu...

One question my clients are asking me right now is, “How should I be marketing my business in November?” Now, November is code for, “I think the election is going to be a shit-show and everyone's going to be distracted. So what should I do?” And you know what? I am right there with you. I'm not exactly sure how I want to proceed in my own marketing when November comes, but here's my feedback and w...

I see a new Bermuda Triangle emerging -- one that business owners are getting sucked into -- where they put out their work, no one notices, and they're not making the sales they want to make. And so their business just gets sucked into the Bermuda Triangle of Marketing, never to be heard of. I'm over seeing so many thought-leader businesses, people who are talented, who have big ideas, who get the...

On today's episode, we are talking all about joy in business, marketing, and life with my guest M. Shannon Hernandez. Let me introduce you to Shannon. She is all about that joy in life and business, and specifically is known around the globe for her joyful marketing methodology. She works with online coaches and consultants, teaching them how to market and sell from a place of joy first and build...

Finally, after years of talking about dude-bro marketing -- that marketing that is manipulative -- there's an awakening happening in the online business world. Other business owners are finally realizing the toxic and manipulative nature of bro marketing. They don't realize that the killer -- the bro marketer -- is lurking inside their business. There could be a bro hiding out in your business! He...

If you've been in the online marketing world for any length of time, you know that we get a lot of "rules" in business from bro marketers and celebrity business coaches about marketing and how we show up to promote our own businesses. All of these tactics, all of these rules, they are what is screwing up your marketing. Because, for the most part, most of these rules change quickly. Tactics over c...

Do you remember the first time you felt like you fit in somewhere? I promise this is very relevant to finding what your business stands for because this is exactly the way you want your audience to feel. Today I'm sharing a recent epiphany I had about marketing, outlining the difference between a cult following and a business built for the masses. You have to find which thought leadership is right...

The Rebel Uprising Podcast is dedicated to helping passionate business owners become recognized leaders who make more money and impact the world by turning their messy, complicated ideas into thriving thought leadership businesses. You might remember that line from the Rebel Uprising trailer, but what does a thought leader business actually look like? Buckle up, because that's what we're covering...

What do you think of when you hear the phrase  thought leader?  Maybe you think it's completely irrelevant to you, or unattainable. But what if the way the online world has been thinking about thought leadership is all wrong and what if you are already a thought leader and you just haven't realized it yet? Listen in to start redefining thought leadership with me today. For a transcript with links,...

I'm so excited to introduce the new and improved, Rebel Uprising Podcast. Rebel Uprising is dedicated to helping passionate business owners become recognized leaders who make more money AND impact in the world by turning their messy, complicated ideas into a thriving thought leadership business. Each week Dr. Michelle Mazur will share strategies, tools, and insights on how to turn your complicated...

What if 300 days is what it took to transform not only your business, but your life? Alice Karolina is on the podcast today and she's sharing the story of how she challenged herself to 300 days of money making activities, creating change that she never could have expected. Plus, you'll hear why she's rebelling against all things superficial and how she's hoping to change the online business indust...

Raise your hand if you suck at setting boundaries AND sticking to them? I'm so excited to have Nancy Levin on the Rebel Rising Podcast today because she's a complete boundary bad ass. Listen in to hear why it's okay to be a bit selfish, plus how to set healthy boundaries to feel more in alignment with your own desires. Visit this episode's blog post for a full transcript with links: https://drmich...

I'm so excited to have Glenn Meier on the show this week. Glenn is an attorney who is rebelling against a legal system that forces everybody who participates in it to treat each other like they're enemies. On this episode he explains how we can create a win-win relationship with each of our clients and vendors. If you are a business owner who has even one contract relationship, this episode is for...

Today's episode is a rebroadcast from last year. My conversation with Erica is even more timely now and offers a great reflection for considering diversity and inclusion in your business. -- Erica Courdae, entrepreneur, coach, and consultant, is joining us on the Rebel Rising Podcast today. We're talking all about the necessity of talking about important and necessary topics in a safe space create...

This week on the podcast we are finishing up the BOLD Thought Leadership Framework with D-- direction. As a leader, you have to provide your audience with direction instead of making the mistake of assuming they know next steps to take. The most common way of doing this is through a solid call to action. Listen in to hear how to craft the perfect one for your audience in order to make more sales....

This week on Rebel Rising we are continuing our way through the BOLD Thought Leadership Framework. Today we're going to talk all about the L: leadership. Being a good leader means that you lead with your values, viewpoints, and structured framework. Listen in to hear a bit more about how to do each of these. For a full transcript with links, visit here: https://drmichellemazur.com/2020/06/lead-you...

Hey rebels, last week we talked about going bold with your message, and now we are moving on to O-- other focused. This BOLD framework is rooted in thought leadership, which ties in perfectly to other focused. Tune in to learn more about how you can take the focus away from you and steer it instead to your audience in order to be more engaged. For a full transcript with links, visit this episode's...

Today on the podcast I'm sharing what it means to be BOLD with your messaging. You need to be getting the maximum wattage out of every single word that you are using. When you have one of a kind messaging, you're not afraid to say that you are the best at what you do while focusing on your only-ness. You are a leader, and you're here to change lives, it's time to get known for exactly that. For a...

This week we are celebrating the 200th episode of the podcast, can you believe that? If you've been here with me since the beginning, thank you. The show today is completely different from the day I launched. Today I'm talking about the evolution of the podcast as well as next steps, including the new name for the podcast! Listen in to find your very own action step now that you've done all the re...